At a Glance
- Tasks: Create engaging content for digital marketing campaigns and support internal communications.
- Company: Join a leading healthcare technology company with a global presence.
- Benefits: Competitive salary, professional development, and opportunities for international collaboration.
- Other info: Dynamic work environment with opportunities for growth and travel.
- Why this job: Make an impact by driving brand awareness and connecting with diverse audiences.
- Qualifications: Strong writing skills and a passion for digital marketing.
The predicted salary is between 31500 - 38500 £ per year.
Position Overview
As the Digital Content Marketing Specialist, you will be responsible for executing regional digital marketing plans and developing high-impact content that supports campaigns and online initiatives, driving Omnicell brand awareness and consideration across international markets.
A smaller portion of the role will be dedicated to supporting internal communications activities.
Position Overview
As the Digital Content Marketing Specialist, you will be responsible for executing regional digital marketing plans and developing high-impact content that supports campaigns and online initiatives, driving Omnicell brand awareness and consideration across international markets.
A smaller portion of the role will be dedicated to supporting internal communications activities.
Reporting to the Senior Manager, Digital Marketing – International, you will collaborate closely with Regional Marketing, Product Marketing, and key stakeholders across the organization, including Corporate Communications, Marketing Operations, and Internal Communications teams in the US.
The role will own the development, management, and distribution of campaign and digital assets, ensuring consistency with Omnicell's brand standards and messaging.
Acting as a brand champion, you will provide guidance and support to international marketing teams, facilitate the sharing of content and best practices across regions, and help maximize the impact of marketing initiatives.
In addition, you will coordinate internal communications efforts to keep international colleagues informed of key company updates and initiatives.
Duties & Responsibilities
- Campaign & Digital Content (90%)
- Develop and deliver content for integrated marketing campaigns across international markets, translating complex healthcare and technology topics into clear, engaging, audience-focused narratives that support awareness, consideration, engagement, website traffic, or lead generation objectives.
- Own the end-to-end content production process for marketing campaigns, including emails, landing pages, website content, digital advertisements, social media posts, nurture programs, and other campaign assets.
- Manage content reviews and approval workflows with Product Marketing, Regional Marketing, subject matter experts, and other stakeholders to ensure accuracy, quality, and alignment with campaign goals.
- Drive a unified narrative across marketing initiatives, ensuring campaigns, product launches, events, customer stories, thought leadership, and other activities contribute to a cohesive customer journey.
- Act as a brand champion, ensuring consistency in storytelling, messaging, tone of voice, and visual identity across all channels, campaigns, and markets.
- Whenever relevant, develop scalable content frameworks and assets that can be reused, repurposed, localised, and adapted across regions to maximise efficiency, reach, and impact.
- Monitor content performance and apply insights and best practices to continuously improve content effectiveness and campaign results.
- Integrate content in the relevant platforms like Pardot or Optimizely (Content Management System)
- Internal Communications (10%)
- Partnering with US Internal Communications teams to establish close communication with the internal staff and update the International team for Omnicell achievements, milestones and information via the relevant channels (Teams channels, Omni Hub, Town Halls…).
- Establish close communication with all relevant counterparts in headquarters in the US, to share knowledge and best practice
- Track and report where relevant on KPIs against the marketing plan and initiatives.
- To develop your professional competence through engaging in on-going training and development, as well as keeping up-to-date knowledge on relevant marketing trends that would share with the team
- To communicate with the Snr Manager, Online & Digital Marketing – International on all aspects of your role in line with agreed administration protocols.
- Undertake any other marketing tasks required that support achievement of personal, departmental and company objectives.
- Other Duties
- Ensure compliance with all company policy and procedures.
- Carry out any other duties commensurate to the post as required by your Line Manager or Senior Manager.
- Variations to the role profile may be required from time to time and when this arises there will be a discussion with the post holder.
- Work Conditions
- Business related travel as and when required (up to 10 - 20%)
- Additional Requirements
- Legally authorized to work in the United Kingdom without Omnicell sponsorship now or in the future
- Ability to pass background and employment verification checks
- Able to work from assigned location without housing or relocation assistance from Omnicell.
- Base Compensation: 20,445.00 to 34,000.00
Compensation is displayed in the local currency of the country where the position is posted.
(Actual compensation is subject to variation due to such factors as location, education, experience, and skillset.)
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Content Marketing Specialist in Manchester employer: Omnicell
At Omnicell, we pride ourselves on being an exceptional employer that champions innovation and collaboration in the healthcare technology sector. Our work culture fosters continuous learning and professional growth, empowering employees to take ownership of their roles while contributing to meaningful advancements in patient safety and clinician efficiency. With a focus on building a world-class Site Reliability Engineering organisation, we offer unique opportunities for leadership and influence within a supportive environment that values engineering excellence and operational success.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Specialist in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Omnicell and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Omnicell are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Omnicell on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Omnicell. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing Specialist in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Omnicell. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Omnicell:Show us that you’ve done your homework! In your application, briefly mention what you admire about Omnicell’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Omnicell
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Omnicell will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Omnicell, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
