At a Glance
- Tasks: Lead customer retention strategies and enhance the pet parent experience.
- Company: Join Omni, a remote-first company dedicated to improving pets' lives with expert advice and nutrition.
- Benefits: Enjoy remote work, Bupa cover, product discounts, and a supportive team culture.
- Other info: Be part of an inclusive workplace that values diverse perspectives.
- Why this job: Make a real impact in a rapidly growing company while working with passionate pet lovers.
- Qualifications: 3+ years in CRM, strong analytical skills, and a passion for pets required.
The predicted salary is between 36000 - 60000 € per year.
3 days ago Be among the first 25 applicants
We’re Omni, a remote-first, pet-obsessed company on a mission to support pets and their people with expert advice and great nutrition. We\'re looking for an experienced CRM Retention Manager to join our growing team and support us drive sustainable lifetime value from pet parents across the UK.
What\'s the role?
As part of our small, passionate team you’ll work with the Head of Growth to define and implement our customer retention strategy. Combining skills across analysis, customer insight, and CRM best practice you’ll play a vital role in creating a positive, trusted experience for our customers that makes a real impact on our rapidly scaling company.
Responsibilities
- Ownership of the customer lifecycle and Retention & CRM metrics
- Identify and implement strategies that maximise lifetime value of Omni customers.
- Collaborate with teams, internally and externally, to deliver strategies that are on brand and maintain a consistent tone of voice
- Be hands-on in our ESP, Klaviyo, managing campaigns, data and flows
- Use quantitative and qualitative data analysis to drive customer insight
- Work with the Customer Excellence Team to understand the customer experience
- Work with Head of Growth to influence acquisition activity to drive best value campaigns
- Support Head of Growth in delivering a best-in-class Manage Account area on omni.pet
- Inspire the wider business with results, insights and ideas
Who we\'re looking for:
We’re seeking an experienced and hands-on CRM Retention Manager who is:
- 3+ years’ experience in a CRM role developing customer journeys for acquisition and retention, ideally in a subscription business
- A good understanding of DTC subscription businesses and customer retention activities
- Experience in launching audience-specific dynamic content lifecycle and event-triggered CRM programmes.
- Proficiency across CRM software, particularly Klaviyo
- Top-quality analytical skills. A big part of your job involves testing, gathering and analysing data to help you understand your customer base.
- Strong communication skills, with a natural tendency to collaborate and lead both people and projects
- Passionate about pets and dedicated to delivering a great customer experience
- Positive and adaptable – every day at Omni is a little different
- Self-motivated, reliable, and comfortable working independently
- Calm under pressure, with strong emotional intelligence
Why join Omni?
- Remote-first – Work from home, always.
- Supportive team – Genuinely kind, collaborative people.
- Work-life balance – Remote work that actually works.
- ???? Perks – Bupa cover, product discounts, and more.
Who we are:
At Omni, we’re on a mission to allow allergy-prone and overweight pets to live healthier, happier lives. We\'re a UK-based pet food and supplements brand driven by innovation, ethics, and real care. Our allergy-friendly, vet-backed products are made to help dogs thrive without compromising on flavour—and we even offer free consultations because we truly stand by our support-first approach.
We believe in building an inclusive and diverse workplace where everyone feels respected, valued, and empowered. We actively seek team members who reflect the communities we serve and celebrate different perspectives. Your voice matters here.
Ready to join a company where pets (and people) come first?
We’d love to hear from you!
Seniority level
Mid-Senior level
Employment type
Full-time
Industries
Manufacturing
#J-18808-LjbffrCRM Retention Manager employer: Omni Pet
At Omni, we pride ourselves on being a remote-first, pet-obsessed company that values collaboration and work-life balance. Our supportive team fosters a culture of kindness and inclusivity, ensuring that every employee feels respected and empowered to contribute to our mission of enhancing the lives of pets and their owners. With opportunities for professional growth and a commitment to employee well-being, Omni is an excellent employer for those passionate about making a meaningful impact in the pet care industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Retention Manager
✨Tip Number 1
Familiarise yourself with Klaviyo, as it's a key tool for this role. Consider taking an online course or watching tutorials to enhance your skills in managing campaigns and data flows.
✨Tip Number 2
Showcase your understanding of DTC subscription businesses by researching successful case studies. Be ready to discuss how you can apply these insights to improve customer retention at Omni.
✨Tip Number 3
Prepare to demonstrate your analytical skills by thinking of examples where you've used data to drive customer insights. This will help you stand out during discussions about your experience.
✨Tip Number 4
Emphasise your passion for pets in your conversations. Share personal stories or experiences that highlight your commitment to improving the lives of pets and their owners, aligning with Omni's mission.
We think you need these skills to ace CRM Retention Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in CRM roles, particularly focusing on customer journeys for acquisition and retention. Use specific examples that demonstrate your understanding of DTC subscription businesses.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for pets and your dedication to delivering great customer experiences. Mention how your skills align with the responsibilities outlined in the job description, especially your analytical skills and experience with Klaviyo.
Showcase Your Analytical Skills:In your application, provide examples of how you've used data analysis to drive customer insights in previous roles. Highlight any specific metrics or results that demonstrate your impact on customer retention.
Demonstrate Collaboration:Mention instances where you've successfully collaborated with teams to implement CRM strategies. This could include working with marketing, customer service, or product teams to enhance customer experiences and retention efforts.
How to prepare for a job interview at Omni Pet
✨Show Your Passion for Pets
Since Omni is a pet-obsessed company, make sure to express your love for animals during the interview. Share any personal experiences or stories that highlight your dedication to pet welfare, as this will resonate well with the team.
✨Demonstrate Your CRM Expertise
Be prepared to discuss your previous experience in CRM roles, particularly focusing on customer retention strategies. Highlight specific examples of how you've successfully developed customer journeys and maximised lifetime value in past positions.
✨Familiarise Yourself with Klaviyo
As the role involves hands-on work with Klaviyo, ensure you have a solid understanding of this platform. Be ready to discuss any campaigns you've managed using Klaviyo and how you utilised data analysis to drive customer insights.
✨Prepare for Collaborative Scenarios
Omni values collaboration, so think of examples where you've worked effectively with cross-functional teams. Be ready to discuss how you can inspire others with insights and ideas, and how you handle differing opinions in a team setting.
