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For Companies At a Glance
- Tasks: Lead brand vision and creative direction for a contemporary fashion brand.
- Company: Join OMNES, a dynamic brand redefining fashion in the UK and beyond.
- Benefits: Competitive salary, creative freedom, and opportunities for international expansion.
- Other info: Fast-paced environment with strong growth potential and collaborative culture.
- Why this job: Shape a distinctive brand identity and make a mark in the fashion industry.
- Qualifications: Proven experience in brand leadership within fashion or lifestyle sectors.
The predicted salary is between 80000 - 100000 £ per year.
Role Overview
The Brand Director will define and lead the overall brand vision and creative direction of OMNES, ensuring a consistent, compelling and commercially effective brand across all touch points. This role sits at the intersection of creative, marketing, product and customer experience – responsible for setting the strategic direction of the brand and translating it into clear, actionable outputs across the business. You will work closely with the Founder/CEO, elevating OMNES into a category‑defining contemporary brand in the UK and internationally.
Key Responsibilities
- Brand Strategy & Positioning
- Own and evolve OMNES’ brand positioning, identity and narrative
- Define seasonal and annual brand direction aligned with business goals
- Ensure clarity and consistency across all channels (e-commerce, retail, wholesale, PR)
- Lead brand storytelling, ensuring a distinctive and ownable voice
- Creative Direction
- Set the creative vision for all campaigns, content and brand assets
- Oversee photoshoots, campaign development and content production
- Approve all major creative outputs (site, social, retail, paid media, PR)
- Build a clear and elevated visual identity that differentiates OMNES
- Customer & Channel Experience
- Ensure a cohesive brand experience across website, retail stores, packaging, and customer communications
- Work closely with e-commerce and retail teams to elevate brand presentation
- Product & Merchandising Alignment
- Partner with Design and Buying to ensure product aligns with brand vision
- Influence product direction based on brand positioning and customer insight
- Ensure collections support key brand narratives and campaigns
- Brand Performance & Growth
- Define key brand KPIs (awareness, engagement, brand equity)
- Balance long‑term brand building with short‑term commercial performance
- Support international expansion with a clear and scalable brand framework
Key Skills & Experience
- Proven experience as a Brand Director or senior brand/creative leader in a fashion or lifestyle brand
- Strong creative instinct with a commercial mindset
- Experience building and scaling a contemporary fashion brand
- Deep understanding of brand building across digital, retail and wholesale
- Strong leadership and team management capability
- Ability to operate both strategically and hands‑on in a fast‑growth environment
Reporting Line
Reports to: Founder/CEO
What Success Looks Like
A clearly defined, differentiated and recognisable OMNES brand. Elevated creative output across all channels.
Brand Director employer: OMNES
Contact Detail:
OMNES Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on social media. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your personal brand! Create a killer online presence that reflects your style and expertise. Use platforms like LinkedIn to share insights and connect with others in the fashion and lifestyle space.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brand vision and be ready to discuss how you can elevate their narrative. We want to see your passion for the brand shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Brand Director
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for branding shine through! We want to see how you connect with our vision and what makes you excited about the role of Brand Director at OMNES.
Tailor Your Experience: Make sure to highlight your relevant experience in fashion or lifestyle brands. We’re looking for someone who can demonstrate a strong creative instinct and commercial mindset, so be specific about your achievements in these areas!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your skills and experiences. Remember, clarity is key in brand storytelling!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at OMNES
✨Know Your Brand Inside Out
Before the interview, dive deep into OMNES' brand identity, values, and recent campaigns. Understand their positioning in the market and be ready to discuss how you can elevate their brand narrative and creative direction.
✨Showcase Your Creative Vision
Prepare a portfolio that highlights your previous work in brand strategy and creative direction. Be ready to discuss specific campaigns you've led, focusing on how they align with business goals and customer experience.
✨Demonstrate Strategic Thinking
Think about how you would define key brand KPIs for OMNES. Be prepared to share your thoughts on balancing long-term brand building with short-term commercial performance, showcasing your strategic mindset.
✨Engage with Questions
Come armed with insightful questions about OMNES’ future direction and challenges. This shows your genuine interest in the role and helps you understand how you can contribute to their growth and success.