At a Glance
- Tasks: Lead global marketing strategies for Omio's exciting expansion into new markets.
- Company: Join a dynamic team at Omio, revolutionising travel with innovative technology.
- Benefits: Competitive salary, diverse team, and the chance to make a real impact.
- Other info: Embrace diversity and innovation in a fast-paced environment.
- Why this job: Shape the future of travel and work with a passionate, multicultural team.
- Qualifications: 7+ years in marketing with expertise in performance and growth strategies.
The predicted salary is between 51750 - 63250 £ per year.
Omio’s vision is to enable people to travel seamlessly anywhere, anyway.
We are bringing all global transport into a single distribution system and creating end-to-end magical consumer journeys.
With Omio you can compare and book trains, buses, ferries and flights anywhere in Europe, the US, and Canada with one simple search, on mobile, app or desktop.
By offering transparent pricing and easy booking, Omio makes travel planning simple, flexible and personal.
Omio is the largest source of inventory, with 1000+ suppliers operating in 46 countries.
Our brands also include Rome2Rio for global discovery, while Omio powers ticketing and journeys, which attract 900m+ users every year.
Our offices are based in Berlin, Prague, Melbourne, Brazil, Bangalore, and London.
We are a growing team of more than 400 passionate employees from more than 50 countries who share the same vision: to create a single tool to help send travellers almost anywhere in the world.
Job Description
We are looking for the exciting new role at Omio.
The Head of Expansion Marketing leads the marketing setup for our global expansion.
This person will work with the Market and Expansion Leads to translate the business strategy into the GTM and growth plans for each market.
Working closely with the Marketing teams (Organic, Brand and Performance) for the execution.
Responsibilities
- Develop along with the Expansion and Local leads as well as the Marketing leadsthe strategy to launch new markets.
- Define Marketing requirements and resourcing for expansion.
- Manage the launch and be the POC for all New markets marketing matters.
- Be the connection between the new market leads and the central marketing team.
- Develop the plans and execution for continuous and sustainable growth of new markets.
Qualifications
- 7+ years marketing experience from various channels, running performance marketing, GTM, partnerships and growth marketing activities and CRM, globally or regionally or leading overall marketing for a specific market.
- Having general expertise across multiple marketing channels but at least one channel with hands on proficiency.
- Having a clear project management experience.
- Having skills to develop partnerships and growth hacking activities as well as local activation.
- Proven executional abilities in a fast-paced and dynamic environment
- Strong communication skills with the ability to identify and collaborate with key cross-functional stakeholders.
- Analytical, with a clear understanding of how to use research and KPIs to inform strategic priorities and campaign impact.
- Being a quick learner and ambassador on AI marketing usage for scaling and automation.
- Fluent command of English and another language like Spanish, Portuguese, Japanese or Chinese, etc, is a plus.
- Additional Information
- What’s in it for you? #Life At Omio
- Have an impact. With innovation and smart technology, we are changing the way people travel, and you too can have an impact on this ride
- A competitive and attractive compensation package
- A diverse team of more than 50nationalities
- and more
- Diversity makes us stronger
We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age or disability.
Hiring process and background checks
At Omio, we work in partnership with Giant Screening, once a job offer has been accepted, Giant will be engaged to carry out background screening.
Giant will reach out to you via email and occasionally via telephone/text message so that they can gather all the relevant information required.
Consent will be requested prior to any information being passed to our services company.
#J-18808-Ljbffr
Head of Expansion marketing in London employer: Omio
At Omio, we pride ourselves on being an excellent employer, offering a competitive compensation package and a generous pension scheme that reflects our commitment to employee well-being. Our diverse team, comprising over 45 nationalities, fosters an inclusive work culture where continuous improvement and personal growth are encouraged, making it an ideal environment for those looking to thrive in a fast-paced, international setting.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Expansion marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Omio and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Omio are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Omio on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Omio. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Expansion marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Omio. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Omio:Show us that you’ve done your homework! In your application, briefly mention what you admire about Omio’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Omio
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Omio will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Omio, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
