Global Expansion Marketing Lead

Global Expansion Marketing Lead

Full-Time 50000 - 65000 £ / year (est.) No working from home possible
Omio

At a Glance

  • Tasks: Lead global marketing strategies and drive market launches for Omio's expansion.
  • Company: Join a dynamic travel tech company focused on global growth.
  • Benefits: Attractive salary, flexible working options, and opportunities for professional development.
  • Other info: Collaborative environment with a focus on sustainable growth.
  • Why this job: Be at the forefront of global marketing and make a significant impact.
  • Qualifications: 7+ years in marketing with expertise across various channels.

The predicted salary is between 50000 - 65000 £ per year.

Omio seeks a Head of Expansion Marketing to lead the marketing setup for its global expansion.

You will translate business strategy into GTM and growth plans for each market, working closely with Organic, Brand and Performance teams for execution.

The role requires driving launches, defining requirements, and aligning with central marketing while enabling sustainable growth across markets.

The ideal candidate has 7+ years in marketing across channels, with hands-on proficiency in at least one

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Global Expansion Marketing Lead employer: Omio

At Omio, we pride ourselves on being an excellent employer, offering a competitive compensation package and a generous pension scheme that reflects our commitment to employee well-being. Our diverse team, comprising over 45 nationalities, fosters an inclusive work culture where continuous improvement and personal growth are encouraged, making it an ideal environment for those looking to thrive in a fast-paced, international setting.

Omio

Contact Details:

Omio Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Global Expansion Marketing Lead

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Omio and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Omio are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Omio on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Omio. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Global Expansion Marketing Lead

Global Marketing Strategy
Go-To-Market (GTM) Planning
Cross-Channel Marketing
Team Collaboration
Market Analysis
Sustainable Growth Strategies
Project Management

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Omio. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Omio:Show us that you’ve done your homework! In your application, briefly mention what you admire about Omio’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Omio

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Omio will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Omio, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.