As an eCommerce Manager, you will help lead the strategy, planning and execution of retail media and eCommerce initiatives for client brands across various platforms. The core focus is to provide eCommerce excellence to client's brands on retailer websites and marketplaces. This will involve, improving their retail proposition, enhance their product discoverability and drive through to conversion. The mission is to be relevant, discoverable and drive efficiencies right down to the point of purchase.
You will act as a key client contact and internal lead, translating business goals into effective retail media campaigns and digital shelf strategies that drive conversion, visibility and brand growth. You'll work cross-functionally with media planners, creative teams, data analysts and retail partners to deliver best-in-class eCommerce solutions. This role blends media expertise with commerce knowledge - requiring an in-depth understanding of platform capabilities, data-driven performance optimisation and the evolving eRetail ecosystem.
KEY RESPONSIBILITIES
- Help lead the eCommerce Media Campaigns with best-in-class eCommerce retail media knowledge & strategy expertise
- Activate and optimise campaigns, with the support of peers, across retail media platforms including Amazon, Citrus & Criteo, Tesco Sphere, Nectar Pollen and PlanApps. Experience with SKAI or PacVue is also beneficial
- Develop roadmaps with clients to ensure continuous testing of new products and formats
- Work closely with internal agency teams to develop connected strategies with Above the line (ATL) media
- Understand and identify key growth opportunities for clients on eCommerce platforms (Amazon, Grocery.com) and formulate steps needed to set them up for eCommerce success across retail, promotion, content and media
- Communicate with clients and internal teams, delivering analysis, insight and strategy to an audience with varied eCommerce understanding
- Provide recommendations to improve sales & category share, through effective retail & marketing planning
- Analyse multiple data sources, highlighting the most relevant KPIs for clients, drawing key insights and writing commentary within the context
- Help train and mentor/manage junior team members
- Stay updated on the latest retail media platform capabilities, eCommerce innovations and emerging shopper behaviours
Skills and Experience
- You have a good understanding of retail media strategy and activation on platforms such as Amazon, Criteo & Citrus at either a digital agency, consulting firm or client-side.
- You are familiar with data analysis, retail planning & allocation, product/project management, marketing consulting and supply chain.
- You stay informed about emerging technologies, including AI and are open to exploring how automation and AI tools can enhance creativity, performance and efficiency in media.
- You are proficient in Excel and PowerPoint with the ability to efficiently analyse data and produce effective presentation materials.
- You can lead, mentor and support junior team members to foster professional growth, collaboration and high performance.
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eCommerce Manager - Retail Media employer: OMG
OMG Education is an exceptional employer, offering a supportive and collaborative work culture that prioritises the well-being of both staff and students. Located in Kent, this role provides unique opportunities for professional growth through ongoing training and development, ensuring you can make a meaningful impact in the lives of children with complex needs while working alongside a dedicated team committed to excellence in education.
StudySmarter Expert Advice🤫
We think this is how you could land eCommerce Manager - Retail Media
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like OMG are looking for when hiring for a eCommerce Manager - Retail Media.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to OMG for the eCommerce Manager - Retail Media, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at OMG as a eCommerce Manager - Retail Media, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out OMG’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a eCommerce Manager - Retail Media.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at OMG, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with OMG's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at OMG. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at OMG
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that OMG uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at OMG. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
