Business UnitVBU - TrakM8Job DescriptionJob PurposeThe Sales Director is a senior commercial leadership role responsible for driving new customer acquisition across the fleet telematics market. Leading a team of Business Development Managers (BDMs), this role is wholly focused on winning net new logo business — identifying, engaging and securing high-value fleet operators that align to Trakm8’s core customer profile of 500+ vehicles and £80k+ annual recurring revenue.Reporting directly to the Chief Executive Officer, the Head of Sales will own the new business pipeline from end to end: from market targeting and campaign alignment through to commercial negotiation and contract close. This is a high-impact, high-visibility role with direct accountability for the delivery of new customer revenue in line with Trakm8’s One Page Strategy Plan and annual growth targets.The successful candidate will bring proven new logo sales leadership experience in the fleet, telematics or adjacent technology markets, combining a hunter mindset with the capability to build, coach and elevate a high-performing sales team. They will also assume the overall sales leadership responsibilities currently being carried by the Chief Executive, enabling the business to operate with a dedicated, focused sales function for the first time.Key Responsibilities:New Logo AcquisitionOwn and deliver Trakm8’s new customer acquisition targets, including £240k+ ARR from new Key Accounts in 2026.Define and execute a targeted new business strategy focused on fleet operators with 500+ vehicles.Drive the team to convert qualified pipeline into contracted revenue, maintaining accountability for win rates and deal velocity.Lead senior commercial negotiations for high-value new business deals.Pipeline DevelopmentBuild and maintain a rolling new business pipeline — Q2 2026 target of +£1.5M in qualified pipeline added.Ensure disciplined CRM use for all pipeline management, forecasting and opportunity tracking.Provide accurate monthly and quarterly revenue forecasts to the CEO, with early escalation of risk.Collaborate with Marketing to align demand generation activity and lead conversion.Commercial & Strategic EngagementLead senior commercial negotiations for high-value new business dealsEngage at C-level with target prospects to build relationships and drive deal progressionRepresent Trakm8 at industry events and networks to generate leads and build profileSales Leadership & Team DevelopmentLead, manage and develop a team of BDMs, setting clear KPIs, targets and individual development plans.Establish a high-performance sales culture built on accountability, coaching and continuous improvement.Attract, retain and develop top sales talent; build capability and succession within the team.Act as a role model for Trakm8’s commercial values in every customer interaction and team conversation.Provide regular one-to-one coaching and pipeline reviews to support BDM performance and development.Market Intelligence & Go-to-MarketGather competitive insight and market intelligence to sharpen Trakm8’s positioning.Work with Product and Marketing to develop compelling propositions for Optimisation, ADAS and AI solutions.Feed prospect and market insights back into the business to influence the product roadmap and go-to-market strategy.Stay current on trends in fleet technology, ADAS, AI and EV fleets to position Trakm8 effectively.Cross-Functional CollaborationPartner with Customer Success and
Sales Director in Birmingham employer: Omegro
Trakm8 is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the rapidly evolving fleet telematics sector. With a strong focus on employee growth, we provide ample opportunities for professional development and leadership training, ensuring that our team members thrive in their careers while enjoying the flexibility of remote work. Join us to be part of a forward-thinking company that values your contributions and supports your journey towards success.
