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- Tasks: Join us as a Product Marketing Specialist, driving product launches and marketing campaigns.
- Company: We're a leading manufacturing company focused on innovation and quality.
- Benefits: Enjoy a competitive salary, collaborative culture, and opportunities for travel.
- Why this job: Be part of a dynamic team using AI tools to shape marketing strategies and impact global sales.
- Qualifications: Bachelor’s in marketing or business, with experience in product marketing and the manufacturing sector.
- Other info: Fluency in English is essential; additional languages are a bonus!
The predicted salary is between 39000 - 52000 £ per year.
This market leading manufacturing company is looking for an enthusiastic and motivated Product Marketing Specialist to join their business. The candidate must have a 'can do' attitude and possess a high attention to detail with excellent communication skills. A critical factor of the role will be the efficient utilisation of AI tools to ensure the smooth operation of the Marketing department and the attainment of its goals.
As a Product Marketing Specialist, you will work closely with the Sales team to identify potential markets and customers to support a business case for new product development, build/update company product sheets, build new product launch documents and facilitate product training alongside the sales department and lead product promotion campaigns to support global and regional sales strategy. Furthermore, you will collaborate with various teams for Content Marketing, Digital Marketing and Event Marketing.
The Product Marketing Specialist will coordinate the company’s external marketing partners including:
- Media partners involved with external communication (Press Releases, Editorials, Advertising…)
- Content writer supporting the company to write meaningful and compelling articles
- Web Agency to always maintain the company website’s look and feel, keeping the page updated and modern. This will include working on website improvement projects
- Graphic designers to steer various artwork projects for external or internal communication campaigns
- Event partners and stand builders to support various events or tradeshows that the company participate in globally.
Internally, the Product Marketing Specialist will also work closely with the Global Sales Team to adapt the corporate marketing communication strategy to local requirements as well as the wider R&D, Customer Technical Service and Operations teams for various product related projects.
Your profile:
- Bachelor’s in marketing, Business Studies or related field (desired)
- Experience in similar product marketing role required
- Previous experience in Manufacturing industry required, ideally Packaging
- Previous experience in B2B required
- Flexibility to travel (an average of 2-4 times a year)
- Prefer to work on-site (key to effective specialist product knowledge)
- Language skills: Fluent in English. One additional language is an advantage (especially German, Spanish or French).
- Strong presentation skills
- Data rational and good numeracy skills
- Competency in Microsoft applications including Word, Excel, and Outlook
- Advanced level in PowerPoint required
- Knowledge of AI tools preferred
- Knowledge of WordPress, Photoshop, Illustrator or Blender is a plus
Product Marketing Specialist employer: Omega
Contact Detail:
Omega Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest AI tools relevant to marketing. Since the role emphasises efficient utilisation of AI, showcasing your knowledge and experience with these tools during networking or interviews can set you apart.
✨Tip Number 2
Connect with professionals in the manufacturing and B2B sectors on platforms like LinkedIn. Engaging with industry-specific content and joining relevant groups can help you gain insights and potentially lead to referrals.
✨Tip Number 3
Attend industry events or webinars focused on product marketing and manufacturing. This not only enhances your knowledge but also provides opportunities to network with key players in the field, which could be beneficial for your application.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully collaborated with sales teams in previous roles. Highlighting your ability to work cross-functionally will demonstrate that you can effectively support the company's goals.
We think you need these skills to ace Product Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within the manufacturing and B2B sectors. Emphasise your skills in using AI tools and any familiarity with software like WordPress or Photoshop.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention specific examples of how your previous experience aligns with the responsibilities of the Product Marketing Specialist position.
Highlight Communication Skills: Since excellent communication is crucial for this role, provide examples in your application that demonstrate your strong presentation skills and ability to collaborate with various teams.
Showcase Flexibility and Travel Readiness: Mention your willingness to travel as required by the role. If you have previous experience working on-site or adapting marketing strategies to local markets, be sure to include that in your application.
How to prepare for a job interview at Omega
✨Showcase Your Marketing Knowledge
Make sure to brush up on your marketing principles, especially in product marketing. Be prepared to discuss how you would utilise AI tools to enhance marketing strategies and operations.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, be ready to share examples of past collaborations. Highlight how you effectively communicated and coordinated with sales, content creators, and external partners.
✨Prepare for Technical Questions
Given the emphasis on data and technology, expect questions about your experience with Microsoft applications and any AI tools you've used. Be specific about how these tools have helped you in previous roles.
✨Research the Company and Industry
Familiarise yourself with the company’s products and the manufacturing industry, particularly packaging. Understanding their market position will help you tailor your responses and show genuine interest.
