At a Glance
- Tasks: Lead social media strategy and drive impactful digital campaigns for clients.
- Company: Join a dynamic agency committed to innovation and inclusivity.
- Benefits: Competitive salary, professional development, and a collaborative work environment.
- Other info: Opportunity to mentor a team and stay ahead of emerging trends.
- Why this job: Make a real impact in the fast-paced world of social media marketing.
- Qualifications: Experience in managing multi-brand social media campaigns and strong analytical skills.
The predicted salary is between 49500 - 60500 £ per year.
The Social Media Business Director is responsible for helping to lead the agency’s social media strategy, driving innovation and ensuring business growth through impactful digital campaigns. You will oversee the creative, strategic and project delivery while providing senior client support and identifying opportunities for growth. Additionally, you will be responsible for financial management, ensuring profitability and efficiency in campaign execution. This role requires a balance of leadership, strategic vision and hands-on expertise, making it ideal for a results-driven leader who combines business acumen, digital expertise and strategic foresight to drive impactful social media initiatives and agency growth.
KEY RESPONSIBILITIES- Develop and oversee the agency’s social media vision, strategy and service offerings, ensuring alignment with industry trends and client needs.
- Identify and drive new business opportunities, expanding the agency’s social media portfolio and increasing revenue streams.
- Define KPIs and success metrics for social media initiatives, ensuring performance-driven strategies that deliver measurable results.
- Work closely with creative, content, paid media and data analytics teams to develop integrated marketing solutions.
- Own budgeting, forecasting and profitability for social media accounts, ensuring efficient resource allocation.
- Lead commercial negotiations with clients, vendors and technology partners to drive value and cost efficiency.
- Regularly report on campaign performance, ROI and key learnings, using data to refine and optimise future strategies.
- Serve as the senior Social lead for key clients, fostering strong relationships, providing strategic counsel and ensuring campaigns align with broader business objectives.
- Lead, mentor and manage a team of social media specialists, providing training and development opportunities and encouraging a collaborative and high-performing environment.
- Stay ahead of emerging social media trends, platform changes and best practices, ensuring clients benefit from cutting-edge strategies.
- You have significant experience managing multi-brand, multi-platform social media campaigns, ensuring seamless execution across different markets and audiences.
- You have a proven track record of managing senior-level (C-suite) client and stakeholder relationships and influencing key decision-makers.
- You have an in-depth knowledge of social media platforms (Meta, LinkedIn, TikTok, YouTube, X, etc.), emerging trends and digital marketing best practices.
- You have experience with forecasts, driving new revenue streams and financial management at an agency level.
- You demonstrate strong analytical skills to interpret performance metrics, optimise campaigns and demonstrate ROI to stakeholders.
- You delegate effectively to empower your team, ensuring the right people are focused on the right tasks to deliver high-quality work at pace.
- You stay informed about emerging technologies, including AI and are open to exploring how automation and AI tools can enhance creativity, performance and efficiency in media.
- You have previous management experience and are confident overseeing the operational output of more junior members of the team as well as supporting their ongoing personal and professional development.
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.
We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
Social Business Director in London employer: OMDMAGUK Manning Gottlieb OMD
At MG, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration among our 40+ strong team of media professionals. With opportunities for personal and professional growth, you will lead high-impact campaigns for prestigious clients like Specsavers and Apple, all while enjoying a supportive environment that values innovation and teamwork.
Contact Details:
OMDMAGUK Manning Gottlieb OMD Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Business Director in London
✨Dive into Local Community Groups
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Don’t hesitate to reach out to professors, mentors, or even past colleagues who are in social work. They might have inside knowledge about openings at OMDMAGUK Manning Gottlieb OMD or be able to connect you with someone who’s hiring. Networking is key, especially in a full-time role where relationships matter.
We think you need these skills to ace Social Business Director in London
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let us see your passion for social work shine through! Talk about the experiences that made you want to pursue this career—whether it’s volunteering, personal experiences, or academic projects. We want to know why this field matters to you.
Emphasise Relevant Qualifications:Make sure your CV highlights any relevant qualifications, like degrees in social work or certifications like a DBS check. If you've done any workshops or training, don’t forget to include those as well. We're keen to see your commitment to your professional development!
Detail Your Experience with Clients:Since this is a hands-on field, detailing any direct experience you have with clients is crucial. Whether it's internships, volunteer roles, or previous jobs, highlight those experiences in your CV to show us you've got the practical skills necessary for the job!
Tailor Your Application to OMDMAGUK Manning Gottlieb OMD:Before hitting send, make sure to tailor your application specifically to OMDMAGUK Manning Gottlieb OMD! Research our mission and values, and refer to them in your cover letter. This shows us that you understand our work and are genuinely interested in being a part of our team!
How to prepare for a job interview at OMDMAGUK Manning Gottlieb OMD
✨Understanding the Role of Empathy
In social work, understanding and demonstrating empathy is key. Be prepared to share personal experiences or scenarios where you effectively showed compassion and support. This helps show that you genuinely care about the well-being of others, which is crucial in social work.
✨Demonstrating Knowledge of Frameworks
Familiarise yourself with the frameworks and models used in social work, such as the Strengths-Based Approach or the Ecological Perspective. Be ready to discuss how these frameworks apply to your work, especially if you can tie them into real-world examples or case studies you've encountered.
✨Showcasing Your Multi-Disciplinary Skills
In a full-time social work role, you'll often collaborate with healthcare professionals, educators, and law enforcement. Be prepared to describe your teamwork experiences and how you've effectively communicated with other disciplines to achieve the best outcomes for clients.
✨Preparing for Scenario-Based Questions
Expect questions that put you in hypothetical social work situations, such as dealing with a crisis or managing a complex case. Think through your thought process for these scenarios beforehand, considering how you'd assess the situation and what steps you'd take, as this demonstrates your critical thinking and problem-solving abilities.
