Agency:
Omd
Job Function:
Strategy and Planning
Job Subfunction:
Strategy
Job Description:
The Performance Strategy & Innovation Managing Partner is OMD UK’s senior authority on performance strategy. The role defines what performance means for the agency, turns that vision into distinctive and scalable propositions, and elevates performance from channel delivery and reporting into a strategic growth agenda for CMOs.
The role covers seven core areas:
- Craft: Define OMD UK’s future-facing performance proposition and develop repeatable strategic frameworks.
- Client Builder: Strengthen C-suite relationships and lead high-value client growth and transformation.
- Commercial: Convert strategy, innovation and partnerships into increased client investment, revenue and agency income.
- Connector: Integrate performance with planning, strategy, measurement, data, technology and commerce.
- Innovation: Turn capabilities such as AI Optix, GEO, Omni and experimentation into practical, scalable client propositions.
- Leadership: Build agency capability, coach emerging leaders and make performance expertise less dependent on one individual.
- Influence: Strengthen OMD UK’s external profile through thought leadership, industry participation and influential partnerships.
What we need
- Deep expertise in performance media, with the breadth to connect activation, planning, measurement, data, technology, commerce and brand growth.
- A record of defining and commercialising propositions—not only delivering existing capabilities—including successful adoption across multiple clients.
- Credibility with CMOs and senior business leaders, with the ability to translate technical and channel complexity into clear strategic choices.
- Demonstrable commercial impact through organic growth, new business, client transformation and partner development.
- Strong understanding of the changing performance ecosystem, including AI-enabled search and discovery, experimentation, retail media and commerce.
- Proven leadership across multidisciplinary teams and organisational boundaries, with the influence to create alignment without relying on direct authority.
- Exceptional written, verbal and presentation skills, with a distinctive and practical point of view.
- High emotional intelligence, sound judgement and the confidence to challenge constructively and make decisions in ambiguity.
Alongside these functional responsibilities, the role carries broader Agency Leadership expectations as Board member. This means prioritising agency-wide outcomes over functional interests, contributing actively to OMD’s strategy, demonstrating collective commercial accountability, shaping culture, championing inclusion, developing talent and improving how the agency operates.
Success would be demonstrated through a clearly adopted performance proposition; stronger CMO-level client narratives; leadership of major growth and transformation initiatives; increased revenue and investment; adoption of AI Optix, Omni and other priority products; effective cross-agency integration; development of emerging leaders; external market impact; and visible contribution to OMD UK’s wider strategic, cultural and commercial priorities.
Omnicom Media is the media services division of Omnicom, bringing together some of the world's most recognised agency brands, specialist capabilities, and media expertise. We operate one of the industry's strongest media ecosystems, designed to help our clients unlock growth through intelligence, innovation, and collaboration.
Everything we build, from systems and platforms to products and capabilities, is designed with growth in mind. Our integrated Growth Ecosystems are tailored to each client's ambitions: modular, intelligent, and adaptable, deploying the right capabilities at the right time to create meaningful impact and drive transformational results.
40,000+ people - Our scale is powered by our talent. With access to global expertise, local market insight, and operational excellence, our teams work together to deliver smarter solutions for clients around the world.
70+ markets - Our global reach enables us to create strategies informed by culture, commerce, and consumer behaviour, ensuring relevance in every market.
150+ cities - With teams embedded in communities worldwide, we combine local knowledge with global perspective to help clients navigate an ever-evolving media landscape.
Join Omnicom Media and be part of a global network where your ideas, expertise, and ambition can help shape the future of media.



Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
Performance Strategy & Innovation Managing Partner in London employer: OMDGRPUK OMD Group
OMD UK is an outstanding employer that prioritises innovation and collaboration within a vibrant work culture. As a Biddable Director, you will have the opportunity to lead a high-performing team while benefiting from extensive professional development and mentorship. Located in a dynamic environment, OMD UK fosters strong relationships with clients and media partners, ensuring that your contributions directly impact the agency's success and growth.
