UK - OMD EMEA - Paid Search Account Director

OMD EMEA are looking for a talented and experienced Paid Search Account Director to join our team and lead campaign strategy and execution for one of the most innovative and powerful brands in the world. This strategic role covers planning and buying across Paid Search platforms such as Google, Naver and Yahoo Japan, supporting the development of both local and global strategies. You will manage a mix of branding and DR campaigns and collaborate closely with in-house creative, planning, and internal/external account teams to align Paid Search with broader media plans.

Day-to-Day Responsibilities

• Lead strategy and execution of Paid Search campaigns across Google, Yahoo, and Naver platforms
• Oversee campaign setup, optimisation, audience segmentation, and reporting
• Direct keyword and audience research, ad copywriting, and A/B testing
• Ensure cross-channel integration and alignment with planning teams
• Guide the team in adopting best practices and leveraging beta opportunities from platforms
• Liaise with platform partners on innovation, measurement, and tools
• Provide thought leadership and performance insight to internal and external stakeholders
• Use bid management tools (e.g., SKAI, Marin, or similar) to optimise performance and scalability

Skills

• Extensive experience in Paid Search (Google Ads, Bing Ads, Amazon Search)
• Hands-on experience with third-party bidding tools (SKAI, Marin, or similar)
• Strong leadership and team management experience
• Excellent communication, presentation, and client-facing skills
• Advanced understanding of e-commerce and branding Paid Search strategies
• Proficient in Excel and performance reporting
• Ability to lead projects and teams in a fast-paced, high-performing environment

About The Agency

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster’ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.