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- Tasks: Lead innovative strategies for Under Armour, driving brand growth through creative campaigns.
- Company: Join a dynamic agency that celebrates strategic thinking and creativity.
- Benefits: Enjoy a hybrid working model, flexible hours, and a focus on work-life balance.
- Other info: Diversity and inclusion are at the heart of our culture.
- Why this job: Make an impact in sports marketing while collaborating with brilliant minds.
- Qualifications: Experience in media strategy and a passion for sports marketing required.
The predicted salary is between 70000 - 90000 £ per year.
OMD EMEA is seeking a strategy director to act as the primary strategic lead for Under Armour. You will join a department of brilliant thinkers where strategy is celebrated as the heartbeat of the agency. This role is perfect for a strategic thinker with a passion for sports and a deep understanding of content culture. The mission: your goal is to unlock long‑term brand growth for Under Armour through innovative, integrated communications. You will be the bridge between data‑driven insights and disruptive creative direction while managing a collaborative ecosystem of agency partners across paid, owned, and earned media.
Key Responsibilities
- Develop impactful campaign strategies that elevate the brand and product presence across Europe.
- Lead content strategy workstreams to enhance agency capabilities in this high‑growth area.
- Partner with cross‑functional teams to ensure strategy guides everything from social content to brand partnerships.
Your Profile
- Experience in a strategically focused media or communications role from within a media, creative or digital agency environment.
- Proven experience in translating media research into rigorous, actionable strategic frameworks for large advertisers.
- Specialised background in content strategy and a genuine passion for sports marketing, specifically in delivering innovative media solutions such as identifying influencer talent and integrating sports sponsorships.
- Experience providing solutions for the next big thing in media innovation – integrating into wider media frameworks and delivering across multiple markets.
- Experience working with key client stakeholders and collaborating with internal planning, client servicing, data & content teams as well as external creative agency partners.
Benefits
- Hybrid working model: three days in the office and two days remote.
- Standard hours 9:30–17:30 with core hours 10:30–16:30, offering flexibility around core hours to accommodate work‑life balance.
Diversity & Inclusion
We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work and where diverse voices and backgrounds are valued, heard, and well‑represented.
Strategy Director - Driving Innovation for Under Armour employer: OMD
Contact Detail:
OMD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Director - Driving Innovation for Under Armour
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Under Armour. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your passion for sports! When you get the chance to meet with potential employers, share your insights on the latest trends in sports marketing. It’ll show them you’re not just another candidate.
✨Tip Number 3
Prepare for interviews by thinking strategically. Be ready to discuss how you would develop impactful campaign strategies for Under Armour. They want to see your thought process!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Strategy Director - Driving Innovation for Under Armour
Some tips for your application 🫡
Show Your Passion for Sports: When you're writing your application, make sure to highlight your love for sports and how it connects to your strategic thinking. We want to see that you’re not just about the numbers but also about the culture and excitement of the sports world.
Be Data-Driven: Since this role is all about bridging data insights with creative direction, don’t shy away from showcasing your experience with data. We love seeing how you've turned research into actionable strategies in your previous roles.
Collaborative Spirit: This position requires working with various teams, so let us know about your collaborative experiences. Share examples of how you’ve partnered with different stakeholders to achieve a common goal – it’s all about teamwork!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on joining our brilliant team!
How to prepare for a job interview at OMD
✨Know Your Stuff
Before the interview, dive deep into Under Armour's brand values, recent campaigns, and their position in the sports market. This will help you speak confidently about how your strategic vision aligns with their goals.
✨Showcase Your Passion for Sports
Make sure to express your genuine enthusiasm for sports marketing. Share personal experiences or insights that highlight your passion and understanding of content culture, as this will resonate well with the interviewers.
✨Prepare for Collaboration Questions
Since the role involves working with various teams, be ready to discuss your experience in cross-functional collaboration. Have examples ready that demonstrate how you've successfully partnered with different stakeholders to drive innovative strategies.
✨Think Data-Driven
Be prepared to talk about how you've used data to inform your strategic decisions in past roles. Highlight specific instances where data-driven insights led to successful campaign outcomes, showcasing your ability to bridge analytics with creative direction.