At a Glance
- Tasks: Lead innovative Retail Media campaigns across Europe for top Bacardi brands.
- Company: Join Bacardi at OMD EMEA, a dynamic and collaborative environment.
- Benefits: Flexible working hours, hybrid model, and opportunities for professional growth.
- Other info: Embrace diversity and inclusion in a supportive workplace culture.
- Why this job: Make an impact in a fast-growing channel with major retailers and quick commerce platforms.
- Qualifications: Experience in Retail Media campaigns and strong communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
Join the Bacardi team at OMD EMEA, where Global Strategy, Client Leadership, and European Activation teams sit together across Programmatic, Social, Search, and Retail Media. This integrated structure creates a collaborative, high‑performing environment with excellent opportunities for growth and cross‑channel learning.
As part of the Retail Media team, you will lead campaign outputs across key European markets, helping drive one of Bacardi’s fastest‑growing channels as retailers become a major off‑trade sales driver. The focus of the role is delivering incremental sales growth through closed‑loop attribution and innovative Retail Media strategies. You will work across leading Bacardi brands including Bacardi, Martini, Patrón, St‑Germain, Bombay Sapphire, and Dewar’s, partnering with major retailers and quick commerce platforms including Tesco, Carrefour, Sainsbury's, Kaufland, Intermarché, Deliveroo, Uber, and Glovo. Campaigns are activated through platforms including Criteo, Citrus, DSPs, and Meta across markets including the UK, Italy, France, Spain, and Germany, offering strong European exposure and opportunities to innovate from a central London hub.
About You
- Hands‑on experience managing Retail Media campaigns across EU markets, ideally across platforms such as Criteo and Citrus, with knowledge of DV360 and Meta a bonus.
- Understanding of the Retail Media ecosystem, publisher offerings, and the rapidly evolving Quick Commerce landscape.
- Highly organised, commercially minded, and confident managing budgets, finance reconciliation, campaign reporting, and client communications.
- Comfortable in a fast‑paced agency environment, able to prioritise effectively, adapt quickly, and solve problems creatively.
- Strong communicator with polished presentation skills and fluent written and spoken English, able to explain programmatic and Retail Media concepts to clients and colleagues and contribute meaningfully to planning and performance discussions.
- Collaborative team player who enjoys mentoring junior team members, building positive working relationships, and contributing to a culture where people enjoy coming to work.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in‑person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well‑represented.
Senior Manager, Retail Media employer: OMD
At Bacardi, we pride ourselves on being an exceptional employer, offering a dynamic and collaborative work environment in the heart of London. Our commitment to employee growth is evident through our integrated teams and innovative projects across leading brands, providing ample opportunities for cross-channel learning and mentorship. With a flexible working model and a strong focus on diversity, equity, and inclusion, we ensure that every team member can thrive while contributing to our mission of driving sales growth in the rapidly evolving Retail Media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Retail Media
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Bacardi or OMD EMEA. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, present your ideas or past campaign successes during interviews. It’s all about demonstrating your expertise and creativity.
✨Tip Number 3
Be ready to adapt! The retail media landscape is always changing, so come prepared with examples of how you've tackled challenges and innovated in fast-paced environments.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team!
We think you need these skills to ace Senior Manager, Retail Media
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Manager, Retail Media role. Highlight your hands-on experience with Retail Media campaigns and any specific platforms you've worked with, like Criteo or Citrus. We want to see how your skills align with what Bacardi is looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about Retail Media and how you can contribute to Bacardi's growth. Be sure to mention your collaborative spirit and any mentoring experience, as we value team players.
Showcase Your Communication Skills:Since strong communication is key in this role, make sure your application reflects your polished presentation skills. Whether it's through your CV or cover letter, demonstrate your ability to explain complex concepts clearly and effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at OMD
✨Know Your Retail Media Inside Out
Make sure you brush up on your knowledge of Retail Media campaigns, especially across platforms like Criteo and Citrus. Be ready to discuss specific examples of how you've driven sales growth in previous roles, as this will show your hands-on experience and understanding of the ecosystem.
✨Showcase Your Communication Skills
Since strong communication is key for this role, practice explaining complex programmatic concepts in simple terms. Prepare to share how you've effectively communicated with clients and colleagues in the past, highlighting your polished presentation skills.
✨Demonstrate Your Problem-Solving Abilities
Think of scenarios where you've had to adapt quickly or solve problems creatively in a fast-paced environment. Be ready to share these stories during the interview, as they will illustrate your ability to thrive under pressure and manage budgets effectively.
✨Emphasise Team Collaboration
This role requires a collaborative spirit, so be prepared to discuss how you've mentored junior team members and built positive working relationships. Share examples of how you've contributed to a team culture that encourages enjoyment and productivity at work.
