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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and analyse media performance using data insights.
- Company: Join OMD EMEA, part of the world's largest media network, focused on better decisions, faster.
- Benefits: Enjoy a hybrid work model with three days in the office and perks like professional development.
- Why this job: Be part of a dynamic team that values empathy and innovation in marketing science.
- Qualifications: Experience in media analytics, SQL expertise, and a passion for data science are essential.
- Other info: Opportunity to up-skill junior members and manage exciting projects in a fast-paced environment.
The predicted salary is between 48000 - 72000 £ per year.
About the Role: Based off Charing Cross Road, OMD EMEA are currently recruiting for a talented Marketing Science Senior Manager to work for one of the most extraordinary and powerful brands in the world. At OMD, we provide our clients with innovative media strategies, along with big ideas that are driven by insights. We deliver smart marketing and strategic advice through the combination of data and insight. As a Senior Manager, you will be focused on driving the effectiveness of our media strategies. This will involve improving how we report with clean data, running bespoke analysis to identify the drivers in media performance and innovate our measurement methods. The expectation is that you will be able to work across the media lifecycle, from marketing strategy, measurement design & setup to data collection and running insights reviews back to stakeholders.
Areas of Responsibility
- Marketing Strategy & Media Measurement
- Develop a comprehensive understanding of marketing objectives and the underlying strategy to consult on Learning Agendas and Measurement Frameworks
- Work closely with media specialists to inform ideal campaign setup
- Maintain a relationship with publishers to better leverage measurement tools
- Reporting, Analytics & Insights
- Maintenance and development of existing data pipelines, processes and reporting tools.
- Conduct research and lead Advanced Analytics projects to assess and improve media performance with innovative methods
- Translating complex data points into clear, concise and actionable insights for non-technical stakeholders to inform media strategy
- Team, Project & Stakeholder Management
- Build and maintain proactive relationships across teams to ensure smooth delivery of projects
- Project management and an ability to build processes from scratch to resolve blockers and deliver day-to-day milestones and deadlines
- Proactively seek opportunities for new project scopes
About You
- Experience in a media, analytics, or similar environment
- Expertise in SQL and working with databases
- Familiarity with Python, R, or similar programming language
- Experience with statistical methods and experimental design
- A passion for analytics and data science, with a desire to both learn and up-skill junior members
- Strong organisational skills and attention to detail
- Ability to manage and prioritise multiple concurrent tasks in a fast-paced environment
- Experience in Statistics, Mathematics, Business, Marketing, Economics, or related field.
- Proficiency with Excel, PowerPoint, and Keynote
- Familiarity with underlying concepts of ad-serving and web analytics tools
- Experience managing direct reports
- Familiarity with database design and underlying technologies
- Experience with digital ad effectiveness analysis.
- Experience with BI tools, particularly Tableau and PowerBI
About the Agency: At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster’ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent. Learn Fast, Act Fast.
To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely.
Senior Manager, Marketing Science employer: OMD
Contact Detail:
OMD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Marketing Science
✨Tip Number 1
Familiarise yourself with the latest trends in marketing science and analytics. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and knowledge.
✨Tip Number 2
Network with professionals in the marketing and analytics fields. Attend industry events or webinars where you can meet people from OMD or similar companies. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your SQL and data analysis skills. Since the role requires expertise in these areas, consider taking online courses or working on personal projects that demonstrate your ability to handle data effectively.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive marketing strategies in your previous roles. Being able to articulate your experience with real-world applications will set you apart from other candidates.
We think you need these skills to ace Senior Manager, Marketing Science
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media, analytics, and marketing science. Emphasise your expertise in SQL, Python, and any statistical methods you've used, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for analytics and data science. Discuss how your background aligns with OMD's focus on innovative media strategies and your ability to translate complex data into actionable insights.
Showcase Project Management Skills: Highlight any experience you have in managing projects and teams. Provide examples of how you've built processes from scratch or resolved blockers to ensure smooth project delivery, as this is key for the Senior Manager role.
Prepare for Data-Driven Questions: Be ready to discuss your experience with data pipelines, reporting tools, and advanced analytics projects. Prepare examples that demonstrate your ability to improve media performance through innovative measurement methods.
How to prepare for a job interview at OMD
✨Understand the Role Deeply
Before your interview, make sure you thoroughly understand the responsibilities of a Senior Manager in Marketing Science. Familiarise yourself with marketing strategies, media measurement, and how data drives insights. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with SQL, Python, or R, and how you've used these tools to derive insights from data. Highlight specific projects where your analytical skills led to improved media performance or innovative measurement methods.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and project management skills. Think of examples where you've successfully managed multiple tasks or resolved blockers in a fast-paced environment, as this is crucial for the role.
✨Demonstrate Your Passion for Data Science
Convey your enthusiasm for analytics and your desire to mentor junior team members. Discuss any relevant experiences where you've upskilled others or contributed to a learning culture, as this aligns with their emphasis on team development.
