Performance Director

The Role:

The role of Performance Director sits within our Entertainment hub at OMD EMEA. The role is responsible for central media planning across Odeon, Crunchyroll and Sony Pictures Home Entertainment, managing a large team of activation reports. Relevant channels include social, programmatic and search and you must have a POV on how these may complement any direct buys, as well as ensuring performance excellence across relevant local markets. You will work with the Account Director, and work in collaboration with the wider performance and client service teams to ensure client business objectives are met. As a team, we are all super passionate about entertainment and love working on the Odeon, Crunchyroll and Home Entertainment accounts. With films such as Venom, large scale Christmas campaigns and loyalty programs – there really is something for everyone!

The Performance Director will be responsible for delivering best in class Performance Media strategies and execution across central media, planning and delivering these to a high standard as well as being responsible for reporting and post campaign analysis. We are looking for someone who can proactively review Odeon, Crunchyroll and SPHE’s business challenges and opportunities and identify strategic solutions to deliver on these. You will also need strong performance experience, able to craft plans to drive sales and deliver on ROI KPIs. Awareness driving experience is also a plus.

The ideal candidate will be passionate about the entertainment industry and have a proven background in performance media, with experience across search, social and programmatic media. is an exciting role with excellent career opportunities and benefits within a high-profile team. With some huge titles coming out next year, we are looking for someone who can hit the ground running, take full ownership of the performance media strategy, and drive excellence of delivery across the accounts and team overall. Previous experience with entertainment or retail brands would be a bonus, but not necessary.

Skills and experience requirements:

· Years of extensive demonstrable experience managing performance media.

· Whilst we do not expect you to have been hands on in all channels, we do require hands-on activation background in at least one channel (social and/ or programmatic), and a strategic understanding of the other channels.

· Proven ability to independently manage multiple stakeholders in a fast-paced environment.

· Proven ability to identify client opportunities and challenges and develop proactive solutions and recommendations for these.

· Proactive attitude, always staying on top of what is new in performance and keeping the team and client updated.

· Experience of creating digital strategies and ensuring they are implemented across multiple markets.

· Outstanding verbal and written communication skills.

· Excellent team management and training experience.

· Exemplary time management skills, able to prioritize and work well under pressure.

· Strong attention to detail.

Technical experience:

· You will have experience across Google Ads, DV360, CM360, TTD, Amazon DSP, Meta, TikTok, SnapChat, Reddit or Twitter/ X.

· Experience in brand safety and verification solutions including IAS and DoubleVerify is highly beneficial.

· You will have experience working with a range of industry partners covering a breadth of inventory, audience and data solutions.

· Experience with multiple data and audience solutions, as well as test and learn development and recommendations.

· You will have excellent presentation skills and feel comfortable building and delivering PowerPoint presentations to clients.

· You will ideally have international experience, having a good degree of familiarity with local market nuances and vendors. This is not a mandatory but would be helpful.

· You will have an excellent understanding of KPI selection within performance media.

· You will have experience activating performance media and therefore an understanding of best practice across planning, plat-form choice, campaign type, campaign structure, optimisation, QA, reporting, insight generation and finance.

Client, Team and Partner experience:

· You will be very comfortable managing relationships with clients and colleagues, and will have experience managing a team of specialists, working with them to ensure efficiency of output and the highest quality of work.

· You will have experience working with and building relationships with high level clients, VP and above.

· You will be a leader in the team when it comes to defining the best way to apply performance media buying strategies given the brief, budget and data available – challenging the client where required and managing the team to deliver strategic excellence, effective testing and operationally viable output.

· You will work with the team to make sure that campaigns are meeting targets, and where needed, making optimizations.

· You will be able to forecast performance of new ideas and get client sign-off.

· You will also have strong relationships with key partners and be up to date on their latest products.

The Agency:

At OMD EMEA you will experience a place of work unparalleled with any other; to do the best work in your career. With half of our employees originating from outside the UK, you will join a truly connected culture which celebrates difference and embraces diversity. This is a huge organisation, albeit one with a small agency feel. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a plethora of career opportunities and training. Undeniably, this is an agency with a grounded sense of belonging and community, one which is social and emotionally aware. Everything you achieve and learn at OMD EMEA will be exciting and rich in value – every day will be a new challenge that needs solving!

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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