At a Glance
- Tasks: Lead a dynamic team in crafting innovative programmatic and display strategies for top brands.
- Company: Join MG OMD, a leading agency with a vibrant culture and diverse client portfolio.
- Benefits: Competitive salary, professional development, and opportunities to work with industry leaders.
- Other info: Collaborative environment with a focus on innovation and career growth.
- Why this job: Make a real impact by driving digital strategies for renowned clients like Apple and John Lewis.
- Qualifications: Proven leadership experience and strong knowledge of the digital media landscape.
The predicted salary is between 60000 - 80000 £ per year.
About the Role: The MG Programmatic & Display team is a 40+ strong group of programmatic & display specialists working across a varied roster of clients including Specsavers, John Lewis & Partners, SharkNinja, Apple, Renault and VMO2 among others. The team is responsible for both programmatic and direct IO buys, consistently putting forward innovative ideas that challenge and grow our clients’ digital strategies. This role will oversee a team of managers and executives working across MG OMD’s client portfolio, reporting into a Programmatic Business Director and focusing on supporting the team to develop best‑in‑class integrated strategies and campaigns.
Responsibilities
- Act as an effective leader and go‑to point for own team and wider department
- Show good understanding of the wider digital media mix and justify the programmatic role among digital media
- Be actively involved in testing Alpha and Beta opportunities across OMG Tech Partners and Product Portfolio
- Implement successful display investment strategies to ensure maximum value is driven across the team
- Understand commercial and trading requirements and how they factor into programmatic strategy and delivery across the team
- Support on setting best practice and ensure adherence to processes and frameworks
- Oversee client audit process for channel to ensure targets are met and potential issues are escalated
- Support and present as part of a team in delivery of new business pitch, departmental and agency‑wide meetings
- Build strong relationships with external and internal stakeholders (e.g., clients, publishers, media owners) to deliver best‑in‑class outputs across the team
- Foster a culture of work‑sharing to drive innovation and creativity, and create case studies for internal distribution and external awards
- Provide team training and development to maintain individual progress plans
About You
- Experience in managing a team
- Confident and effective leader
- Advanced knowledge of cross‑channel and ad tech market
- Strong understanding of the digital landscape and how programmatic fits into media planning
- Negotiation skills to deliver best commercial value for client
- Confidently lead presentations with a strong and compelling narrative
- Develop and plan strategies to achieve agency commercial goals
- Advanced analytical skills to interrogate and develop best practice processes
Programmatic & Display Account Director in London employer: OMD
OMD is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for professionals looking to make a significant impact in the media landscape. With a focus on employee growth and development, OMD offers numerous opportunities for advancement while working on exciting projects like Odeon and Crunchyroll in a vibrant European setting. The company values innovation and creativity, ensuring that every team member can contribute meaningfully to client success and their own career progression.
