Executive Director, Commerce Strategy (9 month FTC)

Role Overview

The Executive Regional, Commerce role requires deep expertise in commerce and retail media, including Amazon ecosystem, social commerce, and the integration of commerce into broader media strategies. With a focus on global coordination, thought leadership, and fostering collaboration within the Omnicom network, the Executive Director will oversee all commerce-related workstreams such as retail media, shopper marketing, and retail analytics initiatives. Additionally, the role will own the global commerce test-and-learn agenda, driving innovation and ensuring impactful outcomes for the client. The role will be reporting into the head of E-commerce, supporting on and leading projects across a portfolio of large commercial clients.

Key Responsibilities

• Leadership and Oversight: Oversee all commerce-related workstreams, including retail media, shopper marketing, and retail analytics, ensuring alignment with the client’s global objectives. Provide strategic direction and integration of commerce strategies within the broader media ecosystem, delivering cohesive solutions. Serve as the central point of coordination between Omnicom commerce specialists, fostering collaboration and leveraging expertise across the network.
• Client-Centric Commerce Integration: Develop and implement tailored commerce strategies for the client, addressing their unique needs and challenges. Leverage expertise in retail media and social commerce to optimize performance and drive measurable results across platforms. Own the global commerce test-and-learn agenda, piloting innovative solutions, measuring success, and scaling effective initiatives.
• Commerce Expertise: Apply in-depth knowledge of retail media, including AMC, to enhance the client’s commerce capabilities. Drive alignment between commerce initiatives and overall marketing goals, ensuring seamless execution across channels.
• Coordination and Collaboration: Coordinate commerce initiatives across regional and local markets, ensuring consistency in strategy and execution. Foster collaboration between Omnicom commerce specialists and other stakeholders to ensure best practices and innovation are applied. Work with a global mindset, adapting strategies to meet the needs of diverse markets and regions.
• Thought Leadership and Community Building: Build and lead a global commerce community, promoting knowledge sharing, innovation, and collaboration across the client organization and Omnicom network. Act as a thought leader within the client organization and the broader industry, staying ahead of emerging trends and sharing insights to inform strategies. Represent the agency at industry events, establishing the agency’s expertise in commerce and media integration.

Key Competencies

• Expertise in Commerce and Retail Media
• Social Commerce Integration
• Amazon Platforms and AMC Proficiency
• Global/Regional Coordination and Collaboration
• Strategic Leadership and Innovation
• Test-and-Learn Methodology
• Thought Leadership and Knowledge Sharing
• Exceptional Communication and Presentation Skills

About The Agency

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster’ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.