Director, Performance (Programmatic & Social)
Director, Performance (Programmatic & Social)

Director, Performance (Programmatic & Social)

Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead the Tinder team in Programmatic and Social, driving brand awareness and user engagement.
  • Company: Join OMD, part of the world's largest media network, focused on better decisions for clients.
  • Benefits: Enjoy flexible working with a hybrid model and supportive work culture.
  • Why this job: Work with exciting cultural brands and develop your career in a dynamic environment.
  • Qualifications: Experience in digital channels, team management, and campaign activation is essential.
  • Other info: Diversity and inclusion are core values; adjustments can be made to support your best performance.

The predicted salary is between 43200 - 72000 £ per year.

Director, Performance (Programmatic & Social)

OMD Greater London, England, United Kingdom

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Director, Performance (Programmatic & Social)

OMD Greater London, England, United Kingdom

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About The Role

This role will be focused on leading the Tinder team across Programmatic and Social, driving awareness of this exciting new brand and driving users further down the funnel. Tinder will be both supporting local activation (UK, DE, ES, FR), as well as ownership of central activation and global governance.

About The Role

This role will be focused on leading the Tinder team across Programmatic and Social, driving awareness of this exciting new brand and driving users further down the funnel. Tinder will be both supporting local activation (UK, DE, ES, FR), as well as ownership of central activation and global governance.

Your role will be to lead various workstreams across the channels, including innovation, measurement, annual planning, partner negotiations and management, and to lead those performance client relationships. You will also be responsible for line managing the Senior Managers and Managers and coaching them through managing their direct reports. You will report into the Executive Director, as well as working closely with the Business lead, and will be responsible for deploying and realizing their workstreams, with their support.

This role will appeal to someone who is passionate about working with big, exciting cultural brands, and has knowledge across the breadth of digital channels to create data informed & strategic plans, alongside leading the team in activating and optimising those plans in the best possible way, across a range of objectives.

Beyond Tinder you will be a leader within the Performance Community and will be called on to support in new business pitches, team training, and to mentor and support more junior colleagues.

  • You will need to have a solid understanding of the basic principles within all paid for digital channels
  • You will have experience managing people and developing their careers through an in-depth learning program.
  • You will have experience activating media and therefore an understanding of best practice across campaign setup, QA, reporting, insight generation and finance
  • You will have an understanding of brand safety and fraud prevention techniques
  • You will own the media plan for performance channels – challenging the client/client team where required and managing the team to deliver strategic excellence, effective testing and operationally viable output
  • You will ensure the relevant team members across your team engaged and delivering the highest possible quality of work.

About The Agency

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.

Seniority level

  • Seniority level

    Not Applicable

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Research, Analyst, and Information Technology

  • Industries

    Advertising Services

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Director, Performance (Programmatic & Social) employer: OMD

At OMD, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. With a strong commitment to employee growth through comprehensive training programmes and a flexible working model, we empower our team members to thrive both professionally and personally. Located in the vibrant Greater London area, we provide a unique opportunity to work with exciting cultural brands while enjoying the benefits of a supportive and inclusive environment.
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Contact Detail:

OMD Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director, Performance (Programmatic & Social)

✨Tip Number 1

Familiarise yourself with the latest trends in programmatic and social media advertising. Understanding the current landscape will help you speak confidently about strategies and innovations during interviews.

✨Tip Number 2

Network with professionals in the digital marketing space, especially those who have experience with performance marketing. Attend industry events or webinars to make connections that could lead to referrals.

✨Tip Number 3

Prepare to discuss your leadership style and how you've successfully managed teams in the past. Highlight specific examples of mentoring and developing talent, as this is crucial for the role.

✨Tip Number 4

Research OMD's recent campaigns and their approach to performance marketing. Being able to reference their work and suggest potential improvements can set you apart from other candidates.

We think you need these skills to ace Director, Performance (Programmatic & Social)

Leadership Skills
Programmatic Advertising Knowledge
Social Media Marketing Expertise
Data-Driven Decision Making
Campaign Management
Performance Measurement and Analytics
Client Relationship Management
Team Development and Coaching
Negotiation Skills
Brand Safety Awareness
Fraud Prevention Techniques
Strategic Planning
Operational Excellence
Cross-Channel Marketing Knowledge

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in programmatic and social media. Focus on achievements that demonstrate your ability to lead teams and manage performance across digital channels.

Craft a Compelling Cover Letter: In your cover letter, express your passion for working with cultural brands like Tinder. Discuss how your skills align with the role's requirements, particularly in innovation, measurement, and client relationship management.

Showcase Leadership Experience: Emphasise your experience in managing teams and developing talent. Provide examples of how you've coached team members and contributed to their career growth, as this is crucial for the Director role.

Highlight Data-Driven Decision Making: Demonstrate your understanding of data-informed strategies by including specific examples of how you've used analytics to drive campaign success. This will show your capability to create strategic plans and optimise performance.

How to prepare for a job interview at OMD

✨Showcase Your Leadership Skills

As a Director, Performance, you'll be leading teams and managing relationships. Be prepared to discuss your leadership style, how you motivate your team, and examples of how you've successfully managed projects or people in the past.

✨Demonstrate Your Knowledge of Digital Channels

This role requires a solid understanding of various digital channels. Brush up on the latest trends in programmatic and social media advertising, and be ready to discuss how you've applied this knowledge in previous roles.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving abilities. Prepare scenarios where you've had to innovate, measure success, or negotiate with partners. Use the STAR method (Situation, Task, Action, Result) to structure your responses.

✨Emphasise Your Data-Driven Approach

Since the role involves creating data-informed strategic plans, be ready to discuss how you've used data analytics to drive decisions in past campaigns. Highlight specific metrics you've improved and the impact on overall performance.

Director, Performance (Programmatic & Social)
OMD
O
  • Director, Performance (Programmatic & Social)

    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-07-13

  • O

    OMD

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