At a Glance
- Tasks: Lead digital planning for SAP, optimising cross-channel strategies and media performance.
- Company: Join a diverse agency that values inclusion and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on equality and belonging.
- Why this job: Make a real impact on SAP's brand objectives through strategic digital planning.
- Qualifications: Experience in digital planning and strong analytical skills required.
The predicted salary is between 70000 - 90000 £ per year.
You’ll join the EMEA Planning Team as a Global Planning Director on the SAP account, and you’ll use your experience as a senior digital planning specialist to develop integrated cross‑channel approaches. This will include leveraging Search, Programmatic, Social and Affiliate digital channels to help SAP deliver their brand objectives and ensure the Activation team works effectively & efficiently towards SAP media KPIs and long‑term goals.
You will be responsible for ensuring the delivery of performance media from planning through to reporting. In addition, you will ensure budget optimisation across all media channels and that SAP is developing its digital programs via robust testing.
Diversity, Equity & Inclusion
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging.
B2B Planning Director employer: OMD
At OMG, we pride ourselves on being an exceptional employer that champions diversity, equity, and inclusion within a dynamic work culture. As a Global Planning Director, you will have the opportunity to lead innovative digital strategies for a prestigious client like SAP, while benefiting from robust professional development programmes and a collaborative environment that fosters creativity and growth. Our commitment to employee well-being and career advancement makes us a standout choice for those seeking meaningful and rewarding employment in the heart of the EMEA region.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Planning Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for OMD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like OMD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with OMD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at OMD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Planning Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit OMD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of OMD:Show us that you’ve done your homework! In your application, briefly mention what you admire about OMD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at OMD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at OMD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At OMD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
