OMD UK is one of the UK’s largest media agencies, proudly sitting in the world’s largest media agency group – the OMD Global network, and named Media Network of Year at Cannes this year!
With over 35 years of history, we have built a reputation of outstanding partnerships and represent some of the world’s biggest brands, including McDonald’s, British Gas, Barclays, Channel 4, Lidl and Compare the Market.
Over 70% of our clients have been with us for 5+ years, and we take great pride in the relationships we build as a result of our commitment to client growth, encapsulated by our mission statement ‘We Create What’s Next’.
Key Responsibilities
Communication
- Communicate clearly and concisely, both verbally and in writing, with internal teams and external stakeholders.
- Collaborate with planning and buying teams to ensure accurate campaign setup with good SLA management and resolve technical issues impacting campaign performance.
- Coordinate offshore Ad Ops team to ensure requests are actioned and all necessary components for campaign launch are in place.
- Provide tracking best practice recommendations to planning and client teams for both ongoing and prospective campaigns.
- Interpret complex campaign briefs and communicate recommendations back to planning and Ad Ops
- teams to optimise campaign traffic and maximise learnings.
- Maintain professionalism and clear communication in all interactions with media owners, clients, and internal teams.
- Be proactive, helpful, positive, and organised in all aspects of your role.
Teamwork
- Contribute positively to team morale and promote a collaborative environment.
- Build strong relationships with specialist teams and client hubs, based on mutual respect for each other’s roles.
- Encourage the sharing of good work among teammates and across the department.
- Demonstrate a positive, forward-thinking attitude toward internal and external workloads and team engagements.
Work Quality
- Exhibit effective time management skills to meet all deadlines.
- Deliver 100% accurate work with strong attention to detail, overseeing the output of junior employees where relevant.
- Stay organised, multitask efficiently, and proactively manage your workload.
Client Management
- Develop a deep understanding of specific clients and OMD's planning and buying requirements.
- Build strong relationships with planners and clients, leveraging your expertise to add value.
- Attend client status meetings when required.
- Take responsibility for staying on top of all client team expectations, clearly communicating project status updates.
- Where possible, foster relationships with other agencies involved in client projects.
Leadership
- Assisting junior team members, imparting knowledge and being a supportive resource (while managing any issues upwards).
- Proactively manage upwards by keeping your line manager updated on issues and seeking help as needed
Key Skills and Expertise
- Strong understanding of ad server technology and other marketing platforms (GTM, DV360, SA360, DV, IAS).
- Accurate and timely trafficking and reporting, ensuring campaigns align with media plans and provide insightful, actionable data.
- Ability to manage multiple requests using project management tools while adhering to trafficking and reporting SLA’s.
- Solid grasp of client account setup in ad servers including associations, advertiser structures,
- lookback windows, post-view/click conversions, attribution and tag management.
- Solid understanding of agency conversion tracking tools, processes and tag management operations across clients.
- Ability to collaborate with internal and external stakeholders to troubleshoot errors impacting campaign delivery and optimisation.
- Complete grasp of finance booking and reconciliation process for the Ad Ops team, ensuring best practices are being adhered to.
- Capable of creating and managing comprehensive "how-to" documents for trafficking, site tagging, and troubleshooting.
- Keeping the team informed by sharing industry news and updates, with a strong interest in technological developments.
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Senior Ad Operations Executive employer: OMD UK
OMD UK is an exceptional employer, offering a dynamic work environment where creativity and collaboration thrive. With a strong focus on employee growth, we provide numerous opportunities for professional development through training initiatives and knowledge-sharing forums. Our hybrid working model allows for flexibility, while our vibrant culture fosters innovation and engagement, making it an ideal place for passionate SEO professionals to advance their careers.
