Content Strategist - Organic Performance

As a Content Strategist, you will sit within the growing Organic Performance department, part of the Content and Client Account team. Your role will be to deliver and manage performance-driven content marketing strategies (covering Search Engine Optimisation, GEO and User Experience) for our UK finance client. You will work closely with the Organic Performance client teams, being a day-to-day contact for all content activity, including strategic direction, insights, on-site content creation and other elements of on-site marketing to drive performance and achieve business objectives.

You will be reporting into the Senior Content Strategist and supporting the wider Content Team members to shape OMD UK’s approach to digital content (across SEO, GEO, brand content and UX). You will be a key support to the Senior Content Strategist and Content Business Director on all things content, advocating the adoption of content strategies to drive digital performance across traditional and emerging environments of LLM.

You will be provided with all the support required to perform your role; this ranges from proprietary tools to a wider team with expertise in all-round SEO, content and paid digital channels. There’s an opportunity to steer content strategies and create editorial content pieces for some of the largest brands in the UK. You may also work with departments outside of Organic Performance such as brand content, paid search, influencer marketing departments and external agencies.

About You

• Some experience and interest in full end-to-end content strategy creation and execution.
• Knowledge of the role content plays in driving performance across channels.
• A good understanding of SEO/GEO and its role in content strategy and on-site content performance.
• Ability to identify content opportunities and develop evidence-based strategies to meet client objectives.
• Strong copywriting and editorial skills are highly desirable.
• Confident, comfortable and professional when communicating with key client stakeholders, internal/agency stakeholders and third parties.
• Project management skills and the ability to manage multiple workstreams and clients.
• Ability to report on content performance (ROI analysis / post-campaign analysis) of all campaigns and understand what key metrics and KPIs measure content success.
• Proactive in seeking new, innovative, workable ideas to enhance content strategies.
• An interest and understanding of organic social and influencer marketing is a bonus.
• Experience with SEO and content marketing tools is a bonus.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.

Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.