At a Glance
- Tasks: Shape revenue strategies and drive growth for Apple Ads, influencing app discovery.
- Company: Join Apple, a leader in technology and innovation with a commitment to privacy.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Diverse environment that values different perspectives and promotes accessibility.
- Why this job: Make a real impact on the future of advertising and app discovery at Apple.
- Qualifications: Experience in digital advertising strategy and strong collaboration skills required.
The predicted salary is between 72000 - 88000 £ per year.
Summary
At Apple, we believe in the power of technology to enrich people's lives.
Everything we build is designed to empower people, including our advertising platform.
We deliver ads in a way that benefits both customers and advertisers - helping people discover content, supporting creators, and protecting and respecting everyone's privacy.
Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV.
We help developers and marketers of all sizes drive app discovery across the App Store.
Our display ads on Apple News and Stocks let advertisers promote their products alongside trusted content in a brand-safe environment, while supporting publishers and journalists.
Sponsorship integrations and experiences in live sports on Apple TV help advertisers connect with captivated audiences.
Everything we do is with the unwavering commitment to privacy you expect from Apple.
Because when advertising is done right, it benefits everyone.
Description
Launched in 2016, Search Ads has grown into one of the most dynamic platforms for app discovery, with over 65% of all App Store downloads now resulting directly from a search, it's fast becoming the go-to app promotion platform for i OS developers worldwide.
At Apple, extraordinary people come together to do their best work, and this is where you come in.
As Revenue Strategy Lead, you'll play a pivotal role in shaping how Apple partners with advertisers to unlock growth, combining strategic insight with commercial acumen to drive outcomes that matter, at scale.
If you're energised by solving complex problems and want your work to directly influence the future of app discovery, this is your opportunity to make a lasting impact.
Responsibilities
- You will be accountable for defining the short and long-term revenue strategy for an advertiser segment.
- You will define and drive performance metrics; identifying strategic areas of focus and provide enablement resources for our partner development teams.
- Partner cross-functionally with internal teams (sales, marketing, operations, product, among others) to provide informed and evidence-based input to unlock current and future opportunities that support our advertiser and partner needs.
- Minimum Qualifications
- Significant demonstrable experience within a business strategy or a go-to-market role in digital advertising that requires defining a team’s long-term vision and strategy for a client-facing organisation.
- Experience developing and implementing customer-focused revenue strategies, sales enablement resources, and measurement frameworks that align with business goals and address customer needs.
- Experience delivering key results through detailed business plans and cross-functional collaboration.
- Preferred Qualifications
- A deep understanding of the digital marketing industry landscape inclusive of media buyers, ad tech companies, agencies and resellers.
- Ability to influence without authority, advocate for concepts internally, and actively drive decision-making across partners.
- Track record developing a defensible fact base, using quantitative and qualitative analysis, to identify, prioritise, and advocate for market needs.
- Outstanding written and verbal interpersonal skills.
- Experience navigating ambiguity.
At Apple, we're not all the same.
And that's our greatest strength.
We draw on the differences in who we are, what we've experienced and how we think.
Because to create products that serve everyone, we believe in including everyone.
Therefore, we are committed to treating all applicants fairly and equally.
As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations.
Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law.
Learn more.
At Apple, we believe accessibility is a fundamental human right.
You'll find that idea reflected in everything here - in our culture, our benefits and our digital tools.
By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
Learn about accessibility in Apple's workplace.
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Revenue Strategy Lead - Apple Ads employer: Omaze
Omaze is an exceptional employer located in Greater London, offering a vibrant work culture that prioritises employee well-being and growth. With generous benefits such as stock options, 25 days of annual leave, and private health insurance, we foster an environment where our Customer Experience Leaders can thrive and make a meaningful impact on customer interactions.
StudySmarter Expert Advice🤫
We think this is how you could land Revenue Strategy Lead - Apple Ads
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Omaze and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Omaze are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Omaze on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Omaze. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Revenue Strategy Lead - Apple Ads
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Omaze. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Omaze:Show us that you’ve done your homework! In your application, briefly mention what you admire about Omaze’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Omaze
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Omaze will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Omaze, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
