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- Tasks: Lead PR for innovative wearable products like AirPods and collaborate on exciting campaigns.
- Company: Join Apple's dynamic worldwide communications team in London.
- Benefits: Be part of a creative culture with opportunities for growth and collaboration.
- Other info: Ideal for early-career professionals looking to thrive in a fast-paced environment.
- Why this job: Make an impact in consumer tech and connect with culture through your work.
- Qualifications: Experience in PR, strong communication skills, and a passion for technology.
The predicted salary is between 50000 - 60000 £ per year.
Apple's worldwide communications team informs the world about our innovative products and services, and the values that drive everything we do. Areas of work include Public Relations, Corporate Events, Employee Communications, and Buzz Marketing. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, collaborative professionals from a variety of creative fields.
The PR Manager, Wearables is part of the European PR team. This role will lead work on AirPods – whilst supporting and partnering with other related products and services, including iPhone, Apple Watch, Apple Music and Health. This includes working closely with the UK-based PR, Product Marketing and Marcom teams to foster collaboration across Marketing teams at Apple, and regular work with country PR managers across Europe to help facilitate projects across the region. The role is suitable for someone early in their PR career, with an interest in consumer technology, and some experience of working at an agency or in-house.
Responsibilities
- Lead PR and influencer activity for specific Wearable products (in the first instance AirPods) across Europe, owning strategy and execution from briefings through to results.
- Support broader product PR activity across iPhone, Mac, Apple Watch and iPad, contributing to product launches, momentum campaigns and major events.
- Conduct proactive media and influencer outreach to secure high-quality coverage and results, bringing creative, fresh thinking to every project.
- Collaborate closely with UK-based PR, Product Marketing and Marcom teams to ensure an integrated approach across Apple's Marketing organisation.
- Partner with country PR managers across Europe to facilitate and coordinate regional projects and campaigns.
- Contribute to wider team efforts at key moments, supporting across the full European Product PR portfolio as needed.
Minimum Qualifications
- Proven track record of securing media coverage and building relationships with journalists and content creators.
- Experience managing influencer programmes or creator partnerships.
- Strong written and verbal communication skills, with the ability to craft compelling narratives.
- A creative thinker who can bring fresh ideas to campaigns and activations.
- Comfortable working collaboratively across multiple teams and stakeholders.
- Highly organised, with the ability to manage multiple projects simultaneously in a fast‑paced environment.
- Experience working across European markets is a plus.
Preferred Qualifications
- Approximately 5–8 years of PR experience, either agency or in‑house.
- A genuine passion for ideas and campaigns that connect with culture.
- Experience in consumer tech or retail is helpful, but not essential.
We are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law.
PR Manager, Wearables employer: Omaze
Contact Detail:
Omaze Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager, Wearables
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Apple or in similar roles. Use LinkedIn to connect and engage with them; you never know who might help you land that interview!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with someone from the team, come prepared with fresh ideas for PR campaigns related to wearables. This will demonstrate your passion and understanding of the role.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest news in consumer tech and PR strategies. Being knowledgeable about current events will help you stand out during conversations and interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Apple.
We think you need these skills to ace PR Manager, Wearables
Some tips for your application 🫡
Show Your Passion for PR: When you're writing your application, let your enthusiasm for public relations shine through! We want to see that you’re genuinely excited about the role and the products you'll be working with, especially in the wearables space.
Craft Compelling Narratives: Your written application is your chance to showcase your storytelling skills. Make sure to highlight your experience in crafting narratives that resonate with audiences, as this is key for a PR Manager role. Use examples that demonstrate your creativity and impact!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the PR Manager, Wearables position. Mention relevant experiences and how they align with our mission at StudySmarter.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Omaze
✨Know Your Products Inside Out
Before the interview, make sure you’re well-versed in Apple’s wearable products, especially AirPods. Familiarise yourself with their features, recent updates, and how they fit into the broader tech landscape. This will not only show your passion but also help you engage in meaningful conversations during the interview.
✨Showcase Your PR Success Stories
Prepare to discuss specific examples of your past PR campaigns or projects. Highlight your role in securing media coverage and building relationships with journalists. Be ready to share metrics or results that demonstrate your impact, as this will illustrate your capability to drive successful PR strategies.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be prepared to talk about your experience collaborating across departments. Share examples of how you’ve successfully partnered with others to achieve common goals, and highlight your ability to manage multiple stakeholders effectively.
✨Bring Fresh Ideas to the Table
Apple values creativity, so come armed with innovative ideas for potential PR campaigns or influencer partnerships related to wearables. Think outside the box and be ready to discuss how you would approach promoting AirPods or other products in a way that resonates with consumers and the media alike.