At a Glance
- Tasks: Lead global performance marketing strategies and drive customer acquisition across all paid channels.
- Company: Omaze, a fast-growing company making a social impact through luxury prize giveaways.
- Benefits: Generous stock options, 25 days leave, private health insurance, and personal development budget.
- Other info: Dynamic, high-growth environment with a focus on innovation and diversity.
- Why this job: Join a team of world changers and make a real difference while growing your career.
- Qualifications: Experience in performance marketing with strong leadership and analytical skills.
The predicted salary is between 70000 - 90000 € per year.
Location: London
Employment Type: Full time
Location Type: Hybrid
Department: Growth
Who We Are:
At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes — all while raising money for the causes they love. Thanks to our Omaze Community, we’ve raised over £100 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life‑saving work. And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.
Why You’ll Love Working at Omaze:
- Growth: Omaze is one of the fastest-growing companies in the world.
- Impact: Join a team of world changers dedicated to creating a ripple effect of good.
- Pioneering: Be part of something no one has done before.
- Culture: We work hard, grow together, and spread joy along the way.
About The Job:
We’re looking for a Performance Marketing Director to take our customer acquisition engine to the next level. In this role, you’ll lead Omaze’s global performance marketing strategy—owning growth across all paid channels and driving measurable business impact. Reporting to the VP of Growth, you’ll play a key role in scaling our marketing efforts as we grow our audience and expand internationally. You’ll bring a strong mix of strategic thinking and hands‑on experience, with a focus on building scalable programs, improving efficiency, and uncovering new growth opportunities. Working closely with our Product, Analytics, Creative, and Brand teams, you’ll ensure our campaigns are optimised end‑to‑end—from first click to conversion. This is a great opportunity for someone who thrives in a fast‑paced, high‑growth environment and wants to combine performance with purpose.
What You’ll Be Doing:
- Develop and execute comprehensive performance marketing strategies across ATL, paid social, paid search, programmatic, affiliate, and emerging channels.
- Lead and manage a high‑performing team and agency partners.
- Own customer acquisition targets and optimise LTV to CAC across all paid media efforts.
- Work cross‑functionally with Creative, Product, Data, and Brand teams to build high‑converting campaigns and landing pages.
- Leverage data and analytics to inform decision‑making, run A/B tests, and iterate on strategies to improve CAC and LTV.
- Monitor industry trends and emerging platforms to keep Omaze ahead of the curve in digital marketing innovation.
- Establish scalable processes for campaign planning, execution, reporting, and budget management.
About You:
- Demonstrable performance marketing experience, ideally in e‑commerce, scale‑ups, or digital consumer brands.
- Proven success managing large budgets across multiple paid media channels with a track record of driving efficient growth.
- Deep knowledge of digital platforms (Meta, Google Ads, TikTok, YouTube, etc.) and tools.
- Strong leadership skills with experience building and managing high‑performing teams.
- Analytical mindset with proficiency in interpreting data, dashboards, and reports to derive actionable insights.
- Comfortable operating in a fast‑paced, high‑growth environment with a test‑and‑learn mentality.
What’s In It For You:
- Generous stock options scheme
- 25 days annual leave PLUS Bank Holidays
- Private medical and dental insurance
- 9% employer pension contributions, when you contribute at least 2%
- A generous personal learning and development budget each year to use on training courses, conferences and professional memberships
- Personal equipment budget to work from home
- Enhanced family leave policies
- Life assurance of 4x your salary
DEI Statement:
We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.
Performance Marketing Director employer: Omaze
Omaze is an exceptional employer that fosters a vibrant and inclusive work culture, dedicated to both personal and professional growth. With a strong commitment to social impact, employees enjoy generous benefits including stock options, extensive leave, and a supportive environment that encourages innovation and collaboration. Located in London, this hybrid role offers the unique opportunity to be part of a pioneering team that is transforming the charity landscape while achieving significant business success.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they align with your own. This will help you stand out as someone who genuinely cares about the role and the impact they make.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific metrics and outcomes to demonstrate your success in performance marketing. This will help us see the tangible impact you can bring to the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Omaze community.
We think you need these skills to ace Performance Marketing Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Marketing Director role. Highlight your experience in performance marketing, especially in e-commerce or digital consumer brands, and showcase any relevant achievements that demonstrate your ability to drive growth.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about Omaze's mission and how your skills align with the role. Be sure to mention specific strategies you've implemented in the past that led to measurable success.
Showcase Your Analytical Skills:Since this role requires a strong analytical mindset, make sure to include examples of how you've used data to inform your marketing decisions. Mention any tools or platforms you're familiar with, like Google Ads or Meta, to show you're up to date with industry trends.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity at Omaze!
How to prepare for a job interview at Omaze
✨Know Your Numbers
As a Performance Marketing Director, you'll need to demonstrate your understanding of key metrics. Brush up on your LTV, CAC, and ROI figures. Be ready to discuss how you've optimised these in past roles and the impact it had on growth.
✨Showcase Your Leadership Style
You'll be leading a high-performing team, so it's crucial to convey your leadership approach. Prepare examples of how you've built and managed teams in fast-paced environments, focusing on collaboration and achieving results together.
✨Be Data-Driven
Omaze values data-driven decision-making. Come prepared with specific examples of how you've used analytics to inform your marketing strategies. Discuss any A/B tests you've run and the insights gained from them to improve campaign performance.
✨Stay Ahead of Trends
The digital marketing landscape is always evolving. Research the latest trends and emerging platforms relevant to performance marketing. Be ready to share your thoughts on how these could benefit Omaze's growth strategy and keep the company ahead of the curve.
