Marketing Lead in London

Who We Are: At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes — all while raising money for the causes they love. Thanks to our Omaze Community, we’ve raised over £150 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work. And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.

About The Job: Having launched the Million Pound House Draw in 2020, one of the UK’s fastest ever growing products that to date has raised over £150M for charity, Omaze is preparing to build and launch our next big thing. Designed to take our playbook of dream property prizes to new audiences we are seeking a talented and hungry marketeer to help us make it all happen. Alongside the General Manager you will shape the new proposition and the strategy to bring it to a new audience — defining that audience, positioning the brand and running the creative platform, launching the proposition, and creating a sustainable engine for both brand and commercial growth.

This is a rare opportunity to take something from zero to one and then build the operating rhythm that allows it to grow. You'll start by developing a deep understanding of the customer, defining our positioning and go-to-market strategy, and leading the launch. From there, you'll own the marketing approach for a regular cadence of new campaigns, using customer insight, brand signals and performance data to improve the proposition each time.

You won't have a large dedicated marketing team around you. Instead, you'll need to roll your sleeves up and get it all done, with support from specialists inside and outside of Omaze — including Creative, Performance Marketing, CRM, Brand, PR, Analytics and Product — bringing it all together, delivering a clear strategy and executing brilliantly. This role is ideal for someone who combines strong consumer marketing instincts, brand and creative judgement, commercial thinking and hands-on execution.

What You’ll Be Doing:

• Build the go-to-market strategy
• Develop the end-to-end go-to-market strategy for a new Omaze proposition, from initial customer understanding through launch and scale.
• Define our priority audiences, their motivations and barriers, and the occasions that will drive participation.
• Define what this new product should stand for in customers' minds, how it should differentiate itself and how it should relate to the wider Omaze brand and product set.
• Develop the brand positioning, messaging architecture and creative platform that can build recognition, relevance and desire over time.
• Determine how the new proposition should relate to the broader Omaze brand and existing product portfolio - including driving incrementality.
• Partner with Product, Commercial, Analytics and Research teams to shape decisions around the customer experience, offer and proposition.
• Build a clear acquisition and retention strategy, identifying the channels, messages and customer journeys most likely to drive sustainable growth.
• Translate strategy into measurable objectives, combining brand and commercial KPIs.
• Lead every campaign
• Own the marketing strategy and integrated campaign plan for each new property prize launch.
• Turn each new campaign into a compelling customer story with a clear audience, insight, proposition and creative brief.
• Ensure every individual property campaign strengthens the brand as well as delivering its immediate commercial objectives.
• Set a high creative bar and work closely with Creative teams to develop work that is distinctive, emotionally compelling and capable of building the brand over time.
• Lead the cross-functional marketing squad responsible for bringing campaigns to market.
• Partner with Creative, Performance Marketing, CRM, PR, Social and other teams to deliver against the strategy.
• Ensure every customer touchpoint works together as one coherent campaign, from first impression through conversion and repeat participation.
• Make clear prioritisation and investment recommendations based on expected commercial impact.
• Build the playbook
• Establish the processes, templates, measurement framework and operating cadence required to run campaigns repeatedly and efficiently.
• Track and develop our understanding of brand health alongside commercial performance, using measures such as awareness, consideration and customer perceptions where appropriate.
• Design and prioritise tests across audiences, propositions, messaging, creative, channels and customer journeys.
• Know when to experiment and optimise, and when consistency and creative conviction are more important than reacting to short-term campaign data.
• Build a strong understanding of what drives performance by customer segment and campaign type.
• Turn learnings from each campaign into improvements for the next, creating a compounding growth loop rather than starting from scratch each time.
• Bring customer insight and market intelligence back into the wider business to help shape the future product roadmap.

About You: We're less interested in a particular industry background than in finding someone who has the right attitude and has shown success at building consumer brands and growing new consumer propositions. You'll probably have:

• Significant experience in consumer marketing, brand, growth or integrated marketing roles.
• Experience taking a new proposition, product or category from early-stage concept through launch and growth.
• Strong customer and commercial instincts: you can move comfortably between qualitative customer insight, proposition development and quantitative performance data.
• A strong understanding of how brand building and customer acquisition work together to create sustainable growth.
• Experience developing positioning, messaging, customer segmentation and integrated brand and marketing strategies.
• Strong experimentation instincts and experience using data to improve marketing performance over time, without becoming overly dependent on short-term performance signals.
• The ability to lead complex cross-functional work without needing direct reporting lines.
• Excellent briefing and communication skills, particularly with creative and channel specialists.
• Comfort operating in ambiguity and building processes where none yet exist.
• The judgement to know when something needs deep analysis and when it simply needs to get done.

What’s In It For You:

• Generous stock options scheme
• 25 days annual leave PLUS Bank Holidays
• Private medical and dental insurance
• 9% employer pension contributions, when you contribute at least 2%
• A generous personal learning and development budget each year to use on training courses, conferences and professional memberships
• Enhanced family leave policies
• Life assurance of 4x your salary

DEI Statement: We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.