Social Lead

️ Role: Social Media Lead

Reports to: VP of Marketing

Team: Marketing

Location: Holborn, London

⭐ Office Policy: 3 days in person, 2 days at home each week

Contract type: Permanent, full time

Who We Are:

As one of the fastest growing companies in the UK, we’ve redefined how a for-profit business makes a meaningful social impact. As the first to scale in the UK and reach profitability, Omaze has also raised over £80 million for charities and created close to 40 millionaires through its life changing house and prize draws. In addition to working with beloved charities such as British Heart Foundation, Comic Relief, Alzheimer’s Research UK, RSPCA, we’ve also partnered with exceptional celebrity ambassadors including Prince William, David Beckham, Brian Cox and more. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.

Head to Omaze.co.uk to learn more about our mission.

Why You’ll Love Working at Omaze:

Growth: Omaze is one of the fastest-growing companies in the world.

Impact: Join a team of world changers dedicated to creating a ripple effect of good.

Pioneering: Be part of something no one has done before.

Culture: We work hard, grow together, and spread joy along the way.

About The Job

Reporting to the VP Marketing, the Social Media Lead will oversee all aspects of Omaze\’s social media strategy and execution. This role will drive the growth of Omaze’s social media presence, ensure alignment with brand objectives, and lead a team dedicated to engaging and expanding our community. The Social Media Lead will spearhead innovative campaigns that amplify our mission and drive measurable business results.

What You’ll Be Doing

Strategic Leadership:

• Develop and execute a comprehensive social media strategy that aligns with Omaze’s brand vision and marketing goals.
• Own the growth of all social media channels, driving increases in brand awareness, trust, consideration and engagement.
• Ensure alignment with charity partners, regulatory standards, and brand guidelines.

Team Management & Collaboration:

• Lead, mentor, and develop the social media team, including the Senior Social Media Manager and their direct reports.
• Collaborate with cross-functional teams (Brand, Creative, and Growth) to deliver campaigns that resonate with target audiences.
• Partner with the Marketing team to ensure social media integrates seamlessly into wider customer journeys and campaigns.

Campaign Oversight & Content Strategy:

• In partnership with the Brand and Creative Leads, oversee the creation and execution of engaging, multi-platform campaigns.
• Ensure storytelling efforts reflect Omaze’s virtues and objectives, balancing organic, boosted and paid strategies
• Drive the creation of data-informed content that engages customers, grows brand awareness, and strengthens loyalty.

Performance Analysis:

• Track, analyze, and report on campaign performance, identifying opportunities for optimisation.
• Monitor trends and insights across the digital landscape to ensure Omaze remains innovative and competitive.
• Develop actionable recommendations based on customer feedback and social media interactions.

About You

• Senior-level expertise in social media strategy with 10+ years of relevant experience.
• A proven track record of managing and scaling social media channels for a high-growth brand or organisation.
• Strong leadership skills with the ability to inspire, mentor, and grow a high-performing team.
• Exceptional communication and interpersonal skills, with experience collaborating across teams and levels.
• Creativity and a data-driven mindset, with the ability to balance strategic vision and hands-on execution.
• In-depth knowledge of social media platforms, trends, and emerging technologies.
• Experience in regulated industries or working with charity partners is a plus.

What’s In It For You

• Generous stock options scheme
• 30 days annual leave PLUS Bank Holidays
• Annual office closure between Christmas Day and New Year’s Day
• Private medical and dental insurance
• 9% employer pension contributions, when you contribute at least 2%
• £1,200 learning and development budget each year to use on training courses, conferences and professional memberships
• Personal equipment budget to work from home
• Enhanced family leave policies
• Life assurance of 4x your salary

Our hiring process

Our hiring process may vary between roles, particularly for technical roles where we may incorporate a technical skills/based interview, but as standard you’ll have:

Screening call with one of our in-house Talent Leads

First stage interview with the Hiring Manager

On-site second stage interview with key stakeholders – this could be other managers, peers or Senior team members.

Final stage interview with one of our Execs.

On average, our hiring process takes around 2-3 weeks after your initial screening call.