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- Tasks: Lead storytelling content across social media, showcasing Omaze's mission and partnerships.
- Company: Join Omaze UK, a fast-growing company making a real social impact.
- Benefits: Enjoy generous leave, stock options, and a personal development budget.
- Why this job: Be part of a pioneering team that spreads joy and creates change.
- Qualifications: Experience in brand storytelling and a passion for social media.
- Other info: Diverse culture that values authenticity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Social Media Manager role at Omaze UK.
Reports to: Social Lead
Office Policy: 3 days in person, 2 days at home each week
Contract type: Permanent, full time
Who We Are: As one of the fastest growing companies in the UK, Omaze redefines how a for-profit business can make a meaningful social impact. Omaze has raised over £80 million for charities and created close to 40 millionaires through its life-changing house and prize draws. We work with charities such as British Heart Foundation, Comic Relief, Alzheimer’s Research UK, and RSPCA, and have partnered with ambassadors including David Beckham and Brian Cox. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.
Why You’ll Love Working at Omaze:
- Growth: Omaze is one of the fastest-growing companies in the world.
- Impact: Join a team dedicated to creating a ripple effect of good.
- Pioneering: Be part of something no one has done before.
- Culture: We work hard, grow together, and spread joy along the way.
About The Job: The Social Media Manager (Brand) is responsible for leading Omaze’s brand and storytelling content across all social channels. This role focuses on bringing the Omaze mission, partnerships, team, and impact to life through platform-native content that drives emotional connection, builds brand equity, and supports long-term audience engagement. This position sits at the heart of the Social & Community team and shapes the tone, narrative, and public-facing identity of Omaze on Instagram, TikTok, YouTube, LinkedIn, and Meta. The role works with internal brand and creative teams and external content partners to deliver compelling storytelling aligned with a brand preparing for global scale.
What You’ll Be Doing:
- Lead the planning, development, and execution of storytelling-led content that reflects Omaze’s brand values and mission.
- Guide the brand narrative across social, highlighting charity partnerships, ambassador relationships, team culture, and community impact.
- Develop platform-specific content strategies for TikTok, Instagram Reels, Facebook Stories, YouTube Shorts, and LinkedIn.
- Brief and collaborate with the Content Creator (Brand) to develop social-first creative in formats such as short-form video, BTS, interviews, and cause-led narratives.
- Work with the Community Engagement team to incorporate sentiment analysis and audience feedback into content planning.
- Collaborate with production partners and freelance creators to capture high-quality storytelling assets.
- Ensure tone of voice and messaging are consistent across platforms and aligned with Omaze’s brand positioning.
- Report on engagement, sentiment, and audience growth, using data to refine formats and strategy.
- Align with the Social Media Manager (Houses) for a cohesive content calendar.
- Manage content timelines and cross-functional approvals with the Content Project Manager, Legal, CX, and Copy teams.
Requirements:
- Demonstrable experience managing brand storytelling on social for a purpose-led or consumer-facing organisation.
- Deep understanding of content strategy and audience behaviours across TikTok, Instagram, YouTube, and LinkedIn.
- Strong creative judgement to shape brand voice and develop narrative content that resonates emotionally.
- Confident briefing and collaborating with in-house creators, editors, and external production teams.
- Comfortable managing calendars, workflows, and cross-team collaboration in a fast-paced environment.
- Brings a culturally aware, insight-led approach to content creation and storytelling.
- Passionate about social’s role in building brand, community, and mission impact.
Diversity and Inclusion: We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work to ensure every Omaze employee can bring their authentic self to work at all times.
What’s In It For You:
- Generous stock options scheme
- 30 days annual leave PLUS Bank Holidays
- Annual office closure between Christmas Day and New Year’s Day
- Private medical and dental insurance
- 9% employer pension contributions, when you contribute at least 2%
- £1,200 learning and development budget each year for courses, conferences and memberships
- Personal equipment budget to work from home
- Enhanced family leave policies
- Life assurance of 4x your salary
Our hiring process may vary between roles, particularly for technical roles. Standard steps typically include:
- Screening call with an in-house Talent Lead
- First stage interview with the Hiring Manager
- On-site second stage interview with key stakeholders
- Final stage interview with an executive
Average hiring process duration: 2-3 weeks after initial screening
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Entertainment Providers
Social Media Manager in London employer: Omaze UK
Contact Detail:
Omaze UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at Omaze. LinkedIn is a great place to start. Drop them a message, share your passion for social impact, and let them know you're keen on the Social Media Manager role.
✨Tip Number 2
Show off your skills! Create a mini portfolio of your best social media campaigns or content strategies. Use platforms like Instagram or TikTok to showcase your creativity and understanding of brand storytelling. This will give you an edge when you chat with the hiring team.
✨Tip Number 3
Prepare for interviews by diving deep into Omaze’s mission and values. Think about how your experience aligns with their goals. Be ready to discuss how you can contribute to their growth and social impact – they love that stuff!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Omaze team and making a difference in the world.
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for social media and storytelling shine through. We want to see how your passion aligns with our mission at Omaze and how you can contribute to our impact.
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences that match the Social Media Manager role. Highlight your experience with platform-specific strategies and any relevant campaigns you've led.
Be Authentic: We value authenticity, so don’t be afraid to let your personality come through in your writing. Share your unique perspective on brand storytelling and how you connect with audiences across different platforms.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it reaches the right people in our team!
How to prepare for a job interview at Omaze UK
✨Know Your Brand Inside Out
Before the interview, dive deep into Omaze's mission and values. Understand their charity partnerships and how they create social impact. This knowledge will help you align your answers with their goals and demonstrate your passion for their work.
✨Showcase Your Creative Strategy
Prepare to discuss specific examples of your past social media campaigns. Highlight how you developed platform-specific content strategies and engaged audiences. Be ready to explain your creative process and how it aligns with building brand equity.
✨Be Data-Driven
Familiarise yourself with metrics that matter in social media. Be prepared to talk about how you've used data to refine content strategies and improve engagement. Showing that you can back up your creative ideas with analytics will impress the interviewers.
✨Collaborative Spirit is Key
Omaze values teamwork, so be ready to discuss how you've collaborated with different teams in the past. Share examples of how you’ve worked with content creators, production partners, and other stakeholders to deliver compelling storytelling.
