Influencer Marketing Manager

We’re looking for a creative, commercially-minded Influencer and Partnerships Manager to supercharge our acquisition strategy across influencer marketing, brand collaborations, and sponsorships. You’ll work within the Growth team, sitting at the intersection of performance marketing and creative storytelling, identifying scalable growth opportunities through influencer and brand partnerships that resonate with our customers. You’ll bring a deep understanding of the UK creator economy, love testing new formats, and know how to drive measurable results from every campaign.

What You’ll Be Doing

• Influencer Marketing
  • Plan and manage full-funnel influencer campaigns, focused on delivering performance against metrics, such as CAC & LTV.
  • Source and secure paid and earned influencers aligned to campaign goals and target audiences.
  • Coordinate shoots with influencers around house launches - managing briefing, logistics, scheduling, and approvals.
  • Craft compelling influencer briefs that translate campaign messaging into high-converting content.
  • Report on influencer impact using analytics platforms, sharing insights into engagement, reach, and conversions.
  • Experiment with platforms/formats (TikTok, Reels, Shorts) to identify scalable content and audience opportunities.
• Partnerships & Collaborations
  • Identify and build strategic partnerships with UK brands/events that can unlock exposure to new audiences.
  • Negotiate and manage co-branded activations, including rewards, product placements, and collaborative content.
  • Develop and deliver joint growth initiatives (e.g., referral swaps, email collabs) tied to measurable acquisition goals.
  • Work closely with Growth and Brand to align partnerships with campaign calendars and customer segments.
• Growth-Driven Strategy & Execution
  • Collaborate with Paid Media and CRM teams to repurpose influencer/partner content for performance channels.
  • Feed insights into creative and ad strategies, helping shape messaging, hooks, and content direction.
  • Own performance metrics across influencer and partnership channels, optimising for CAC and contribution to revenue.
  • Ensure every campaign is conversion-focused and ladders into broader growth goals.
• Relationship & Community Management
  • Build and nurture long-term influencer and creator relationships for scalable, authentic content partnerships.
  • Maintain an up-to-date influencer CRM, tracking contracts, rights, past performance, and repeat potential.
  • Represent Omaze UK’s mission and virtues in every external interaction, from agent calls to co-marketing deals.
• Insights & Reporting
  • Deliver post-campaign analysis with clear attribution, learnings, and actionable next steps.
  • Stay ahead of creator and influencer trends to keep Omaze UK at the forefront of innovation.

About You

• Strong knowledge of the UK influencer and creator landscape, with the ability to identify talent that aligns with Omaze’s mission and resonates with target audiences.
• A performance-focused mindset with experience tracking and optimising key metrics such as CAC, ROAS, and LTV across influencer and partnership channels.
• Demonstrated expertise in managing end-to-end influencer and brand campaigns, including briefing, logistics, contracting, content approvals, and reporting.
• Experience building and nurturing long-term creator relationships to drive scalable and authentic content partnerships.
• Proficiency with platforms such as Aspire, Google Analytics, Meta Ads Manager, TikTok Ads Manager, and influencer performance tracking tools.
• Familiarity with high-growth, performance-driven environments and an understanding of how influencer marketing supports broader acquisition strategies.
• [Ideally] Proven ability to develop and pitch brand partnerships that deliver measurable customer acquisition, engagement, or lead generation outcomes.

We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.

What’s In It For You

• Generous stock options scheme
• 30 days annual leave PLUS Bank Holidays
• Annual office closure between Christmas Day and New Year’s Day
• Private medical and dental insurance
• 9% employer pension contributions, when you contribute at least 2%
• £1,200 learning and development budget each year to use on training courses, conferences and professional memberships
• Personal equipment budget to work from home
• Enhanced family leave policies
• Life assurance of 4x your salary

Our hiring process

Our hiring process may vary between roles, particularly for technical roles where we may incorporate a technical skills/based interview, but as standard you’ll have:

• Screening call with one of our in-house Talent Leads
• First stage interview with the Hiring Manager
• On-site second stage interview with key stakeholders - this could be other managers, peers or Senior team members.
• Final stage interview with one of our Execs.

On average, our hiring process takes around 2-3 weeks after your initial screening call. We hire on a rolling basis, so we’ll close the role when we either a) have enough applications to process or b) have hired someone exceptional to fill the position. You’ll hear from us throughout the process, but if you’ve got any questions, please reach out to us at talent@omaze.com.