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- Tasks: Lead CRM processes, enhance customer experiences, and implement AI in campaigns.
- Company: Omaze UK is a fast-growing company making a social impact through innovative fundraising.
- Benefits: Enjoy remote work flexibility, generous leave, stock options, and a personal development budget.
- Why this job: Join a pioneering team dedicated to social change while growing your career in a vibrant culture.
- Qualifications: 5+ years of CRM/ESP experience with strong campaign execution skills required.
- Other info: Diversity of thought is valued; bring your authentic self to work!
The predicted salary is between 36000 - 60000 £ per year.
Customer Relationship Management Manager (FTC)
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Customer Relationship Management Manager (FTC)
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Join to apply for the Customer Relationship Management Manager (FTC) role at Omaze UK
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- Reports to: Senior CRM Manager
- Office Policy: 3 days in person, 2 days at home each week
Who We Are:
As one of the fastest growing companies in the UK, we’ve redefined how a for-profit business makes a meaningful social impact. As the first to scale in the UK and reach profitability, Omaze has also raised over £80 million for charities and created close to 40 millionaires through its life changing house and prize draws. In addition to working with beloved charities such as British Heart Foundation, Comic Relief, Alzheimer’s Research UK, RSPCA, we’ve also partnered with exceptional celebrity ambassadors including David Beckham, Brian Cox and more. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.
Head to Omaze.co.uk to learn more about our mission.
Why You’ll Love Working at Omaze:
- Growth: Omaze is one of the fastest-growing companies in the world.
- Impact: Join a team of world changers dedicated to creating a ripple effect of good.
- Pioneering: Be part of something no one has done before.
- Culture: We work hard, grow together, and spread joy along the way.
About The Job
We’re seeking a technically minded CRM Manager to join our growing team. Reporting to the Senior CRM Manager, you’ll take the lead on enhancing our processes, integrating cutting-edge AI capabilities, and driving smarter, more impactful customer experiences by getting the best out of our current and new marketing tech stack.
You’ll bring hands-on ESP/CRM expertise, a proactive mindset, and a collaborative spirit to help shape and scale the CRM function in the growth team.
What You’ll Be Doing
ESP & Technical Operations
- Own and optimise CRM processes to drive efficiency without compromising impact. Continuously assess campaign execution methods, and tooling to streamline operations, reduce manual effort, and maximize output.
- Lead on implementation of AI and automation across CRM campaigns and operations by identifying opportunities where we can enhance efficiency, engagement, and performance.
- Lead the technical setup and execution of campaigns within the ESP, including dynamic content, personalisation, A/B testing, and automations.
- Be proactive in troubleshooting issues related to data integrations, segmentation logic, and the impact on campaign performance.
Campaign Planning & Execution
- Support the Senior CRM Manager in end-to-end campaign planning, from briefing and segmentation through to deployment and reporting.
- Build and deploy multi-channel CRM campaigns (email, push, SMS) using our ESP platform, Klaviyo
- Work closely with the dev and analytics teams to ensure accurate audience segmentation and targeting.
- Help define customer journeys and trigger-based communications to improve engagement and retention.
- 5+ years of hands-on CRM/ESP experience (Klaviyo, Braze, Optimove, Bloomreach, etc.).
- Proven experience building and deploying CRM campaigns across email, push, and SMS.
- Strong understanding of segmentation, personalisation, and campaign logic.
- Familiarity with HTML for email, and QA best practices across devices and platforms.
- Experience working in a cross-functional environment.
- Bonus: Experience with AI/automation and dynamic content platforms like Movable Ink
What We’re Looking For
- A detail-oriented executor with a passion for CRM and customer engagement.
- Comfortable juggling multiple campaigns and deadlines with precision.
We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.
What’s In It For You
- Generous stock options scheme
- 30 days annual leave PLUS Bank Holidays
- Annual office closure between Christmas Day and New Year’s Day
- Private medical and dental insurance
- 9% employer pension contributions, when you contribute at least 2%
- £1,200 learning and development budget each year to use on training courses, conferences and professional memberships
- Personal equipment budget to work from home
- Enhanced family leave policies
- Life assurance of 4x your salary
Our hiring process may vary between roles, particularly for technical roles where we may incorporate a technical skills/based interview, but as standard you’ll have:
- Screening call with one of our in-house Talent Leads
- First stage interview with the Hiring Manager
- On-site second stage interview with key stakeholders – this could be other managers, peers or Senior team members.
- Final stage interview with one of our Execs.
On average, our hiring process takes around 2-3 weeks after your initial screening call.
We hire on a rolling basis, so we’ll close the role when we either a) have enough applications to process or b) have hired someone exceptional to fill the position. You’ll hear from us throughout the process, but if you’ve got any questions, please reach out to us at .
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Customer Relationship Management Manager (FTC) employer: Omaze UK
Contact Detail:
Omaze UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Manager (FTC)
✨Tip Number 1
Familiarise yourself with the latest trends in CRM technology, especially AI and automation tools. Being knowledgeable about platforms like Klaviyo or Braze will not only boost your confidence but also show your potential employer that you're proactive and up-to-date with industry standards.
✨Tip Number 2
Network with current or former employees of Omaze UK on platforms like LinkedIn. Engaging in conversations can provide you with insider insights about the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised CRM processes in previous roles. Highlighting your hands-on experience with campaign execution and troubleshooting will demonstrate your capability to enhance their CRM function effectively.
✨Tip Number 4
Showcase your collaborative spirit by preparing to discuss how you've worked cross-functionally in past positions. Emphasising your ability to work with dev and analytics teams will align well with the role's requirements and demonstrate your team-oriented mindset.
We think you need these skills to ace Customer Relationship Management Manager (FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and ESP platforms, particularly with tools like Klaviyo. Emphasise your hands-on experience with campaign planning and execution, as well as any technical skills that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer engagement and how your previous roles have prepared you for this position. Mention specific achievements related to CRM campaigns and your ability to work in cross-functional teams.
Showcase Technical Skills: Since the role requires technical expertise, be sure to include any relevant technical skills in your application. Highlight your familiarity with HTML for email, A/B testing, and any experience with AI or automation tools.
Demonstrate Cultural Fit: Omaze values diversity and a collaborative spirit. In your application, reflect on how your personal values align with their mission of creating social impact and how you can contribute to their culture of growth and joy.
How to prepare for a job interview at Omaze UK
✨Showcase Your Technical Skills
As a CRM Manager, you'll need to demonstrate your hands-on experience with ESP platforms like Klaviyo. Be prepared to discuss specific campaigns you've managed, the tools you used, and how you optimised processes for better efficiency.
✨Understand the Company’s Mission
Familiarise yourself with Omaze's unique approach to social impact and their partnerships with charities. Showing that you understand and align with their mission can set you apart from other candidates.
✨Prepare for Technical Questions
Expect questions about data integrations, segmentation logic, and campaign performance. Brush up on your knowledge of HTML for email and QA best practices, as these are crucial for the role.
✨Demonstrate Your Collaborative Spirit
Omaze values teamwork, so be ready to share examples of how you've successfully worked in cross-functional teams. Highlight your ability to communicate effectively with developers and analytics teams to achieve common goals.
