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- Tasks: Lead global performance marketing strategies and drive customer acquisition across all paid channels.
- Company: Omaze is a fast-growing entertainment company with a social purpose, raising millions for charities.
- Benefits: Enjoy generous stock options, 30 days leave, private medical insurance, and a £1,200 learning budget.
- Why this job: Join a pioneering team making a real social impact while thriving in a dynamic environment.
- Qualifications: Experience in performance marketing, managing large budgets, and leading high-performing teams is essential.
- Other info: Embrace diversity and bring your authentic self to work in a supportive culture.
The predicted salary is between 43200 - 72000 £ per year.
Hybrid Role: 3 days in the office a week
Contract type: Permanent, full time
Who We Are: As one of the fastest growing companies in the UK, we’ve redefined how a for-profit business makes a meaningful social impact. As the first to scale in the UK and reach profitability, Omaze has also raised over £80 million for charities and created close to 40 millionaires through its life changing house and prize draws. In addition to working with beloved charities such as British Heart Foundation, Comic Relief, Alzheimer’s Research UK, RSPCA, and more, Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.
Why You’ll Love Working at Omaze:
- Growth: Omaze is one of the fastest-growing companies in the world.
- Impact: Join a team of world changers dedicated to creating a ripple effect of good.
- Pioneering: Be part of something no one has done before.
- Culture: We work hard, grow together, and spread joy along the way.
About The Job: We’re looking for a Performance Marketing Director to take our customer acquisition engine to the next level. In this role, you’ll lead Omaze’s global performance marketing strategy—owning growth across all paid channels and driving measurable business impact. Reporting to the VP of Growth, you’ll play a key role in scaling our marketing efforts as we grow our audience and expand internationally. You’ll bring a strong mix of strategic thinking and hands-on experience, with a focus on building scalable programs, improving efficiency, and uncovering new growth opportunities. Working closely with our Product, Analytics, Creative, and Brand teams, you’ll ensure our campaigns are optimized end-to-end—from first click to conversion. This is a great opportunity for someone who thrives in a fast-paced, high-growth environment and wants to combine performance with purpose.
What You’ll Be Doing:
- Develop and execute comprehensive performance marketing strategies across ATL, paid social, paid search, programmatic, affiliate, and emerging channels.
- Lead and manage a high-performing team and agency partners.
- Own customer acquisition targets and optimize LTV to CAC across all paid media efforts.
- Work cross-functionally with Creative, Product, Data, and Brand teams to build high-converting campaigns and landing pages.
- Leverage data and analytics to inform decision-making, run A/B tests, and iterate on strategies to improve CAC and LTV.
- Monitor industry trends and emerging platforms to keep Omaze ahead of the curve in digital marketing innovation.
- Establish scalable processes for campaign planning, execution, reporting, and budget management.
About You:
- Demonstrable performance marketing experience, ideally in e-commerce, scale-ups, or digital consumer brands.
- Proven success managing large budgets across multiple paid media channels with a track record of driving efficient growth.
- Deep knowledge of digital platforms (Meta, Google Ads, TikTok, YouTube, etc.) and tools.
- Strong leadership skills with experience building and managing high-performing teams.
- Analytical mindset with proficiency in interpreting data, dashboards, and reports to derive actionable insights.
- Comfortable operating in a fast-paced, high-growth environment with a test-and-learn mentality.
We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.
Our Benefits Package:
- Generous stock options scheme
- 30 days annual leave PLUS Bank Holidays
- Annual office closure between Christmas Day and New Year’s Day
- Private medical and dental insurance
- 9% employer pension contributions, when you contribute at least 2%
- £1,200 learning and development budget each year to use on training courses, conferences and professional memberships
- Personal equipment budget to work from home
- Enhanced family leave policies
- Life assurance of 4x your salary
Our hiring process may vary between roles, particularly for technical roles where we may incorporate a technical skills/based interview, but as standard you’ll have:
- Screening call with one of our in-house Talent Leads
- First stage interview with the Hiring Manager
- On-site second stage interview with key stakeholders – this could be other managers, peers or Senior team members.
- Final stage interview with one of our Execs.
On average, our hiring process takes around 2-3 weeks after your initial screening call. We hire on a rolling basis, so we’ll close the role when we either a) have enough applications to process or b) have hired someone exceptional to fill the position. You’ll hear from us throughout the process, but if you’ve got any questions, please reach out to us.
Omaze is an entertainment company with a social purpose. We offer our customers the chance to win dream homes and support amazing causes. Launched in the US in 2012, Omaze crossed the pond to the UK in 2020, fundraising in partnership with some of the biggest and most loved British charities. We’ve since raised over £40,000,000 for our incredible UK charity partners, like Teenage Cancer Trust, British Heart Foundation, Marie Curie, Alzheimer’s Research UK, the RSPCA and many more.
Performance Marketing Director employer: Omaze UK Limited
Contact Detail:
Omaze UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Director
✨Tip Number 1
Familiarise yourself with Omaze's mission and values. Understanding how we blend profit with social impact will help you articulate how your experience aligns with our goals during interviews.
✨Tip Number 2
Showcase your knowledge of performance marketing trends and tools. Be prepared to discuss specific platforms like Meta, Google Ads, and TikTok, and how you've successfully leveraged them in past roles.
✨Tip Number 3
Highlight your leadership experience. Since this role involves managing a high-performing team, be ready to share examples of how you've built and motivated teams to achieve ambitious targets.
✨Tip Number 4
Prepare to discuss data-driven decision-making. Bring examples of how you've used analytics to optimise campaigns and improve customer acquisition costs, as this is crucial for the role.
We think you need these skills to ace Performance Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially in e-commerce or digital consumer brands. Use specific metrics to demonstrate your success in managing large budgets and driving growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the mission of Omaze. Discuss how your skills align with their needs, particularly in developing comprehensive marketing strategies and leading high-performing teams.
Showcase Analytical Skills: Emphasise your analytical mindset by including examples of how you've used data to inform decision-making and improve customer acquisition costs (CAC) and lifetime value (LTV). Mention any tools or platforms you are proficient in.
Highlight Leadership Experience: Since the role involves managing a team, be sure to highlight your leadership experience. Provide examples of how you've built and managed teams effectively, and how you foster a collaborative environment to achieve marketing goals.
How to prepare for a job interview at Omaze UK Limited
✨Showcase Your Performance Marketing Expertise
Make sure to highlight your experience in performance marketing, especially in e-commerce or digital consumer brands. Be prepared to discuss specific campaigns you've led, the budgets you've managed, and the measurable results you've achieved.
✨Demonstrate Leadership Skills
As a Performance Marketing Director, you'll need strong leadership abilities. Share examples of how you've built and managed high-performing teams, and how you foster collaboration across different departments to achieve marketing goals.
✨Be Data-Driven
Omaze values an analytical mindset. Prepare to discuss how you've used data and analytics to inform your marketing strategies, including any A/B tests you've run and the insights you've derived from dashboards and reports.
✨Understand the Company’s Mission
Familiarise yourself with Omaze's mission and the social impact they aim to create. Be ready to explain how your skills and experiences align with their goals, and how you can contribute to their growth while making a positive difference.
