At a Glance
- Tasks: Lead Google Ads strategy and optimise campaigns for maximum impact.
- Company: Join Omaze, a company making a difference while offering luxury prizes.
- Benefits: Generous stock options, 25 days annual leave, and a collaborative culture.
- Other info: Work with creative teams and cutting-edge AI technology to innovate.
- Why this job: Shape marketing strategies that drive growth and social impact globally.
- Qualifications: Experience in managing large Google Ads budgets and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
Who We Are:
At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes — all while raising money for the causes they love. Thanks to our Omaze Community, we’ve raised over £100 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life‑saving work. And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.
About The Job:
As our Senior Performance Marketing Manager (Google & YouTube), you'll own one of Omaze's most important growth engines, leading the strategy, investment and optimisation of Google's advertising ecosystem across Search, YouTube, Performance Max, Demand Gen and Display. Working at the intersection of Growth, Creative, Product, CRM, Analytics and Finance, you'll translate commercial objectives into acquisition strategies that drive sustainable customer growth while maximising marketing efficiency. This isn't simply a campaign management role. You'll shape investment strategy, influence senior stakeholders, develop measurement frameworks and continuously identify new opportunities to improve performance through Google's rapidly evolving AI-powered advertising products. You'll combine strategic thinking with hands‑on execution, ensuring every campaign delivers measurable business impact while helping millions more people discover Omaze.
What You’ll Be Doing:
- Own Google's Growth Strategy: Lead the strategy, planning and execution of Google Ads across Search, YouTube, Performance Max, Demand Gen and Display. Develop scalable full‑funnel acquisition strategies that balance customer acquisition, revenue growth and long‑term brand building. Translate commercial objectives into media investment strategies that maximise business performance across multiple markets.
- Drive Performance & Optimisation: Manage significant Google media budgets, developing quarterly investment plans and continuously optimising spend based on commercial priorities. Identify new growth opportunities through audience segmentation, creative testing, landing page optimisation and first‑party data activation. Evaluate Google's latest AI‑powered campaign types, automation capabilities and measurement innovations to maintain a competitive advantage. Champion a culture of experimentation through structured testing across bidding strategies, audiences, creative and landing experiences.
- Creative Excellence: Partner closely with Creative and Brand teams to develop high‑performing YouTube and display creative that delivers measurable business outcomes. Produce clear creative briefs with defined objectives, audience insights and success metrics. Use creative testing frameworks to continuously improve campaign effectiveness and maximise return on media investment.
- Collaboration & Leadership: Work closely with Product, CRM, Analytics, Finance and Growth teams to deliver fully integrated customer acquisition strategies. Build strong relationships with Google, media agencies and technology partners, ensuring external partners consistently deliver against agreed KPIs. Support international expansion by adapting acquisition strategies for new markets and customer segments. Share best practices across the business and help evolve Omaze's performance marketing capabilities.
- Measurement & Commercial Insights: Partner with our excellent Analytics and Data Science team on robust measurement frameworks using GA4, attribution modelling, Marketing Mix Modelling (MMM), incrementality testing and experimentation. Analyse campaign performance and customer behaviour to generate actionable insights that improve marketing effectiveness. Define KPIs and success measures that consistently evaluate campaign performance across markets. Present investment recommendations, campaign performance and strategic insights to senior leadership in a clear, commercially focused way.
About You:
You’ll probably have been called a Senior Performance Marketing Manager, Google Growth Manager, Paid Search Lead or Acquisition Lead—but whatever your title, you’re passionate about using data, technology and creativity to drive measurable business growth. You combine strategic thinking with deep platform expertise and enjoy turning commercial challenges into scalable acquisition opportunities. We’re looking for someone with:
- Significant experience managing large‑scale Google Ads budgets in a high‑growth B2C, subscription or eCommerce business.
- Deep expertise across Google Search, YouTube, Performance Max, Demand Gen and Display campaigns.
- Strong knowledge of Google's AI‑powered advertising ecosystem, bidding strategies and audience targeting.
- Experience with GA4, Google Tag Manager, attribution, Marketing Mix Modelling (MMM), incrementality testing and experimentation frameworks.
- A proven track record of scaling customer acquisition while improving marketing efficiency and return on investment.
- Experience working alongside creative teams to develop high‑performing video and display advertising.
- Strong commercial judgement and confidence presenting recommendations to senior stakeholders.
- Experience managing agencies and external partners, building collaborative relationships that deliver measurable results.
- A naturally curious mindset, always looking to test new ideas, challenge assumptions and stay ahead of industry developments.
- Excellent communication skills and the ability to simplify complex performance data into clear business recommendations.
What’s In It For You:
Generous stock options scheme, 25 days annual leave PLUS
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager - Google/Youtube in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Omaze, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Omaze, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Omaze, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Omaze, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Performance Marketing Manager - Google/Youtube in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Omaze, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Omaze, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Omaze, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Omaze, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Omaze, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Omaze, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
