At a Glance
- Tasks: Lead global media strategy and drive sustainable business growth through integrated marketing campaigns.
- Company: Omaze, a company dedicated to raising money for charities while offering luxury prizes.
- Benefits: Generous stock options, 25 days annual leave, and a culture focused on growth and social impact.
- Other info: Collaborative environment with opportunities for personal and professional development.
- Why this job: Make a real difference while shaping innovative marketing strategies on a global scale.
- Qualifications: Proven experience in ATL media strategy and strong analytical skills.
The predicted salary is between 50000 - 70000 £ per year.
Who We Are: At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes all while raising money for the causes they love. Thanks to our Omaze Community, we’ve raised over £100 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work. And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.
About The Job: We are looking for an experienced Senior Performance Marketing Manager to lead our global Above-the-Line (ATL) media strategy and drive sustainable business growth across international markets. This role is responsible for developing data-driven media strategies, managing agency partnerships, and ensuring fully integrated marketing campaigns that deliver measurable commercial outcomes. Working cross-functionally with Marketing, Analytics and Product, you will oversee end-to-end ATL planning, execution, measurement and optimisation.
What You’ll Be Doing:
- Lead Global Media Strategy: Define and execute Omaze's global ATL media strategy, ensuring investment supports commercial objectives and market growth. Lead the development and execution of the global ATL media strategy, ensuring investment supports each market's commercial objectives and growth targets. Translate business priorities into effective media strategies that balance brand building with measurable performance outcomes. Identify new media opportunities, channels and market trends to drive competitive advantage.
- Drive Integrated Marketing: Partner with Growth, Product, Brand and Creative teams to deliver fully integrated campaigns across paid, owned and earned channels. Ensure ATL activity complements wider acquisition, retention and brand initiatives. Align media investment with broader business priorities and product launches.
- Own Media Planning & Agency Partnerships: Build strong relationships with global media agency partners to deliver best-in-class planning, buying and optimisation. Review, challenge and approve media strategies and plans, ensuring they are aligned with business objectives, audience insights and commercial targets. Lead commercial negotiations with agencies and key media partners to maximise value and effectiveness.
- Optimise Marketing Investment: Own and manage significant ATL media budgets in partnership with Finance and Growth teams. Develop investment scenarios based on commercial objectives, market conditions and growth opportunities. Continuously optimise budget allocation using campaign performance, customer insights and business priorities. Ensure marketing investment delivers maximum return whilst supporting long-term brand health.
- Build Best-in-Class Measurement: Partner with Data and Analytics teams to develop robust measurement frameworks across all media activity. Lead attribution strategy, Marketing Mix Modelling (MMM), incrementality testing and experimentation programmes. Analyse campaign performance, media effectiveness and customer data to generate actionable insights that inform future planning. Present performance updates, investment recommendations and commercial insights to senior leadership.
- Collaborate on Creative Excellence: Work closely with Brand and Creative teams to develop high-performing campaign assets that maximise media effectiveness. Produce clear creative briefs with defined objectives, success measures and delivery timelines. Foster a culture of continuous creative testing and optimisation to improve campaign performance.
- Lead & Influence: Act as the senior performance marketing expert across the organisation. Influence executive stakeholders through data-driven recommendations and strategic thinking. Mentor and develop team members while promoting a culture of curiosity, accountability and continuous improvement.
About You: You're an experienced marketing leader who understands how to combine strategic brand investment with commercial performance. You enjoy solving complex growth challenges using data, experimentation and collaboration, and you're comfortable influencing senior stakeholders across the business. You're equally confident discussing media strategy with agencies, commercial performance with Finance, measurement methodologies with Analytics, and campaign execution with Creative teams. You thrive in fast-moving environments where innovation, testing and continuous optimisation are valued.
You’ll also bring:
- Significant experience leading ATL media strategy across multiple markets with responsibility for large-scale media budgets.
- A proven track record of delivering measurable business growth through integrated media planning and optimisation.
- Deep expertise in media effectiveness, attribution, Marketing Mix Modelling (MMM), incrementality testing and experimentation frameworks.
- Strong analytical skills with the ability to translate complex performance data into clear strategic recommendations.
- Experience managing and influencing media agencies to deliver best-in-class planning, buying and optimisation.
- Excellent stakeholder management and communication skills, with experience presenting to executive leadership.
- Strong commercial acumen and the ability to balance long-term brand investment with short-term performance objectives.
- Experience working closely with creative teams to develop effective, insight-led campaign assets.
- A collaborative leadership style with a passion for developing high-performing teams and building strong cross-functional partnerships.
What’s In It For You: Generous stock options scheme, 25 days annual leave PLUS
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager - ATL in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Omaze, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Omaze, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Omaze, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Omaze, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Performance Marketing Manager - ATL in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Omaze, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Omaze, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Omaze, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Omaze, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Omaze, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Omaze, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
