We’re looking for an Organic Content Specialist (SEO, GEO & AEO) to join our D2C team. In this role, you’ll help shape and deliver content that drives organic traffic, improves conversion, and supports D2C revenue growth.
You’ll take ownership of planning, creating, and optimising content across our D2C website and blog, ensuring it performs not only in traditional search engines, but also across AI-powered and generative search platforms. Working closely with teams across D2C, Product and Marketing, you’ll help ensure our content is consistent, visible, commercially effective, and aligned across channels.
This is a hands-on role for someone who enjoys blending creativity with data and is excited by how search, content, and AI are evolving.
Key Responsibilities
Content Creation and Optimisation (SEO, GEO & AEO)
- Plan, create, and optimise SEO-led content that drives organic traffic, engagement, conversion, and revenue.
- Conduct keyword research, topic research, competitor analysis, and search intent analysis using tools such as SEMrush and Ahrefs to inform content strategy.
- Write high-quality, engaging, and informative copy optimised for both traditional SEO and AI-driven search experiences, with strong EEAT principles.
- Develop content across blogs, buying guides, PLPs, PDPs, landing pages, campaign pages, and other relevant digital touchpoints tailored to different stages of the customer journey.
- Optimise content for featured snippets, answer engines, and AI-driven search experiences to maximise organic visibility across traditional and emerging search platforms.
- Stay up to date with evolving search trends, AI search experiences, GEO, and AEO developments.
- Refresh and optimise existing content to improve rankings, traffic, engagement, and overall content performance.
- Apply on-page SEO best practices including metadata, internal linking, heading structures, schema markup, and content formatting.
Cross-Functional Collaboration
- Collaborate closely with the Paid Media to align organic and paid search strategies, keyword targeting, landing page optimisation, and campaign messaging.
- Work closely with Product to support new product launches and GTM activities.
- Collaborate with Marketing to support integrated campaigns and ensure content consistency across channels.
- Share search insights, keyword trends, and audience behaviour data with wider stakeholders.
- Support an integrated, multi-channel acquisition strategy that improves overall digital marketing efficiency and customer growth.
Reporting & Performance Analysis
- Monitor and report on organic content performance including rankings, traffic, engagement, conversions, and AI search visibility.
- Use SEO and analytics tools to identify content opportunities, measure performance, and provide actionable recommendations.
- Track industry trends, competitor activity, and emerging search developments to continuously improve content strategy.
Desired Skills & Experience
- Minimum 2+ years’ experience in SEO content marketing roles, ideally within B2C eCommerce.
- Proven experience creating and optimising content for both traditional SEO and AI-led search platforms.
- Exceptional written English with strong attention to tone, clarity, and detail.
- Strong skills in keyword research, search intent analysis, copywriting and content optimisation.
- Good understanding of SEO principles including on-page SEO, internal linking, content structure, and technical SEO fundamentals.
- Understanding of GEO, AEO, and AI-driven search trends is highly desirable.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Google Search Console, GA4, or similar platforms.
- Strong research, analytical, and problem-solving skills with excellent attention to detail.
- Proactive, collaborative, and comfortable working in a fast-paced, performance-driven environment.
- Curious and passionate about the future of search, content, and AI-driven marketing.
