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For Companies At a Glance
- Tasks: Support product launches and drive growth for B2C networking and smart home products.
- Company: Join TP-Link, a global leader in consumer networking and electronics.
- Benefits: Competitive salary, bonuses, paid holidays, and exciting company events.
- Why this job: Be part of innovative projects that shape the future of smart technology.
- Qualifications: 1-3 years in product marketing or sales support; passion for tech is a must.
- Other info: Dynamic work environment with opportunities for career progression.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a motivated and detail-oriented GTM Specialist to support the GTM manager in executing Go-to-Market strategies that drive the successful launch and lifecycle growth of B2C networking and smart home products in the UK and Ireland markets.
Key Responsibilities
- Market Entry Support
- Assist in coordinating product launch plans, including pricing proposals, promotion timelines, and channel rollout suggestions.
- Conduct basic market research and keep updating to identify product USPs and user needs in the UK/Ireland market.
- Keep tracking GTM materials completed on time such as product messaging, comparison sheets, sales talking points, and use case summaries.
- Cross-Team Coordination
- Collaborate with internal teams (product, sales, marketing, logistics, after-sales) to ensure alignment of GTM efforts.
- Assist in preparing training documents on product specifications, sales scenarios, and basic troubleshooting tips.
- Support localization tasks, such as packaging checks and feature compatibility reviews.
- Product Lifecycle Management
- Track and report product KPIs (e.g., sales trends, ratings, return data).
- Help collect user feedback and competitors’ product database for internal analysis and reporting.
- Support planning of promotional campaigns across different lifecycle stages.
- Participate in product comparison and functional testing under daily usage conditions.
- Assist sales with basic technical documentation or proposals for consumer scenarios.
- Provide suggestions on local packaging, feature adjustments, or installation guides when applicable.
Desired Skills and Experience
- 1–3 years’ experience in product marketing, GTM, or sales support (e-commerce business in B2C electronics or smart home sector).
- Passion for consumer electronics, smart home, or networking technology.
- Strong attention to detail, data, structured working habits, and willingness to learn.
- Comfortable working cross-functionally in a fast-paced environment.
- Fluent in English (Mandarin is a plus but not required).
About TP-Link
TP-Link is always on the lookout for passionate individuals, who are enthusiastic about their work and want to progress their career. We are a global company that values diversity and thrives on entrepreneurial values. Since the opening of the UK office (TP-Link UK Ltd), we have achieved remarkable growth. TP-Link offers a great working environment, competitive salary and company bonus, paid holidays and sick leave, and company events.
GTM Specialist --B2C in Reading employer: Omada by TP-Link UK&I
Contact Detail:
Omada by TP-Link UK&I Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Specialist --B2C in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their GTM strategies and be ready to discuss how your skills can contribute to their success. Show them you're not just another candidate; you're genuinely interested in what they do!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your experience in product marketing and how it aligns with the role of a GTM Specialist.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining TP-Link and being part of our exciting journey in the B2C market.
We think you need these skills to ace GTM Specialist --B2C in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the GTM Specialist role. Highlight your experience in product marketing or sales support, especially in the B2C electronics or smart home sector. We want to see how your skills align with our needs!
Show Your Passion: Let your enthusiasm for consumer electronics and smart home technology shine through in your application. We love candidates who are genuinely excited about the industry, so don’t hold back on sharing your passion!
Be Detail-Oriented: Since attention to detail is key for this role, make sure your application is free from typos and errors. We appreciate structured working habits, so present your information clearly and concisely.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Omada by TP-Link UK&I
✨Know Your Market
Before the interview, dive deep into the UK and Ireland markets for B2C networking and smart home products. Familiarise yourself with current trends, user needs, and key competitors. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their Go-to-Market strategies.
✨Showcase Your Collaboration Skills
Since the role involves cross-team coordination, be ready to discuss your experience working with different departments. Prepare examples of how you've successfully collaborated in the past, whether it was with sales, marketing, or product teams. Highlighting your teamwork skills will demonstrate that you're a great fit for their fast-paced environment.
✨Be Detail-Oriented
Attention to detail is crucial for this position. Bring specific examples of how you've managed projects or tasks that required meticulous attention. Whether it's tracking product KPIs or preparing training documents, showing that you can handle the nitty-gritty will set you apart from other candidates.
✨Express Your Passion
Let your enthusiasm for consumer electronics and smart home technology shine through. Share any personal projects, experiences, or insights that reflect your passion. Companies like TP-Link value individuals who are genuinely excited about their products, so don’t hold back on expressing why you love this field!
