At a Glance
- Tasks: Drive business growth by managing the full sales lifecycle and securing new opportunities.
- Company: Join OAL, a leading innovator in automation for the food industry.
- Benefits: Enjoy a competitive salary, bonus structure, and ongoing professional development.
- Other info: Work autonomously in a supportive team with excellent career growth potential.
- Why this job: Make an impact in a growing tech company while working with cutting-edge solutions.
- Qualifications: Proven B2B sales experience, especially in technical or industrial environments.
The predicted salary is between 50000 - 60000 £ per year.
OAL is looking for an experienced and commercially driven Technical Sales Manager to drive business growth across our automation and engineered solutions portfolio. Working closely with the Commercial Director and wider commercial team, you will take ownership of a national sales territory, managing the full sales lifecycle from business development and customer engagement through to negotiation and contract close.
We are looking for a confident and credible sales professional with experience selling capital equipment, engineered solutions or technical products within a complex B2B environment. This role requires someone who is commercially astute, highly autonomous and comfortable operating at both strategic and operational levels. OAL helps food manufacturers automate, delivering innovative technology solutions that improve efficiency, ensure compliance and support digital transformation across production operations.
As Technical Sales Manager, you will work closely with customers to identify opportunities for improvement and deliver solutions that create measurable operational and commercial value. Whilst experience within food manufacturing, automation or industrial technology would be advantageous, we welcome applications from candidates with a successful track record of selling capital equipment and technical solutions across a range of sectors.
Key Responsibilities- Identify, develop and secure new business opportunities across the UK.
- Manage the full sales cycle from lead generation through to contract completion.
- Build and maintain strong relationships with customers and key decision-makers.
- Understand customer requirements and develop commercially viable technical solutions.
- Prepare and present proposals, quotations and commercial agreements.
- Negotiate pricing, terms and contracts.
- Maintain accurate sales forecasts, pipeline activity and customer records.
- Work closely with technical and operational teams to ensure successful project delivery.
- Identify market trends, competitor activity and opportunities for growth.
- Represent the business professionally at customer meetings, site visits and industry events.
- Achieve and exceed agreed sales targets and performance objectives.
- You will be a motivated and results-driven sales professional with a proven ability to develop customer relationships and win new business within a technical or industrial environment.
- Proven experience in B2B sales.
- Strong track record of selling capital equipment, technical products or engineered solutions.
- Proven success in winning new business and developing customer accounts.
- Confident in managing complex sales cycles and multiple stakeholders.
- Experience securing long-term customer agreements or strategic partnerships.
- Strong commercial awareness and negotiation skills.
- Excellent communication and relationship management skills.
- Team-orientated with a proactive mind-set.
- Confident, credible and resilient.
- Self-motivated with the ability to work independently.
We particularly welcome applications from candidates with experience selling manufacturing machinery, packaging equipment, process equipment, material handling systems, industrial technology or other forms of capital equipment. Driving licence: required for customer visits, meetings, and industry events.
Senior field sales opportunity within a growing technology and engineering business- Opportunity to work with innovative automation and engineered solutions.
- High level of autonomy and ownership within your territory.
- Supportive and collaborative working environment.
- Work alongside experienced commercial and technical professionals.
- Ongoing training and professional development.
- Highly competitive base salary plus attractive bonus structure.
- Company car.
- Home-based role with national coverage.
- Ongoing training and professional development.
About OAL: OAL helps food manufacturers automate. Based in Peterborough, we’re an innovative family business providing automation and system integration services to the food industry. We are recognised as a market leader in digital transformation, label and date code verification, and robotic powder weighing. As a growing SME, we offer excellent opportunities within a fast-paced and supportive environment. If you are a high-performing sales professional with experience selling capital equipment, technical products or engineered solutions and are looking for your next challenge, we'd love to hear from you.
Technical Sales Manager in Peterborough employer: Olympus Automation Limited
OAL is an exceptional employer located in Peterborough, offering a dynamic and supportive work environment for Technical Sales Managers. With a focus on innovation in automation and engineered solutions, employees benefit from high levels of autonomy, ongoing professional development, and the opportunity to work alongside experienced professionals in a fast-paced industry. The company fosters a collaborative culture that encourages personal growth and rewards success, making it an ideal place for motivated sales professionals seeking meaningful and rewarding careers.
Contact Details:
Olympus Automation Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Technical Sales Manager in Peterborough
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Technical Sales Manager at Olympus Automation Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Olympus Automation Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a Technical Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Technical Sales Manager in Peterborough
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Olympus Automation Limited:When writing your cover letter, make sure to tailor your message specifically for Olympus Automation Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Olympus Automation Limited
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Olympus Automation Limited that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Olympus Automation Limited that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Olympus Automation Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
