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- Tasks: Lead e-commerce growth in beauty, optimising digital channels and enhancing customer journeys.
- Company: Join Olsam, a global leader in e-commerce with a diverse team across 15 nationalities.
- Benefits: Enjoy a competitive salary, 30 days holiday, private medical insurance, and flexible work options.
- Other info: Opportunity for international travel and vibrant office culture with regular social events.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of consumer goods.
- Qualifications: Experience in e-commerce, particularly in beauty, with strong analytical and marketing skills.
The predicted salary is between 60000 - 75000 £ per year.
At Olsam, we are on a mission to grow brands and develop products that customers love, trust, and value. We specialize in acquiring and scaling category-leading brands, unlocking their full potential by expanding them across international marketplaces and channels, streamlining operations, and driving product innovation. With a fantastic team across four continents and 15 nationalities, we bring together over 50 years of e-commerce expertise.
We are seeking a commercially driven, hands-on eCommerce Manager to lead the execution and growth of our direct-to-consumer digital commerce channel within the beauty and personal care space. This role is responsible for delivering profitable online revenue growth through strong digital trading, site and platform optimisation, performance marketing effectiveness, CRM optimisation, and continuous improvement of the customer journey.
Working closely with Brand, Creative, Product, and Growth teams, you will own the day-to-day trading performance of our DTC channel while shaping the optimisation roadmap across acquisition, conversion, and retention. You will also manage key platform and agency partners, ensuring our digital ecosystem is set up to scale. This is a high-impact role suited to someone who thrives in a fast-moving, entrepreneurial environment and enjoys balancing strategic thinking with hands-on execution.
Location & Flexibility
- Full-time, permanent role based at our modern office in Runway East, London
- 40 hours per week, 9 am to 6 pm with a one-hour lunch
- This position is hybrid, with the expectation to attend the office at least 2 days per week
Key responsibilities
- Digital Trading & Revenue Performance
- Own the day-to-day trading performance of the DTC channel, ensuring delivery against revenue and margin targets, and diligently managing the P&L.
- Plan and execute the digital trading calendar, including launches, promotions, seasonal campaigns, and commercial moments.
- Optimise pricing and promotional mechanics to maximise revenue and profitability.
- Monitor product performance, AOV, and merchandising effectiveness to drive commercial growth.
- Manage the Shopify platform, ensuring site merchandising, navigation, and trading execution support conversion and revenue goals.
- Performance Marketing & Acquisition
- Drive performance marketing outcomes across paid media channels in partnership with agencies and internal teams.
- Manage budgets and channel mix to maximise ROI, CAC efficiency, and scalable revenue growth.
- Ensure campaigns are aligned with trading priorities, launches, and promotional moments.
- Continuously test and identify new acquisition opportunities and scalable growth levers.
- Conversion & Customer Journey Optimisation
- Own conversion rate performance and optimisation roadmap across the full funnel.
- Analyse site behaviour, checkout performance, and customer journeys to identify friction and growth opportunities.
- Lead testing frameworks across landing pages, product pages, and checkout flows.
- Partner with Brand and Creative teams to ensure calendar, UX, messaging, and visual execution support brand ambitions and conversion objectives.
- CRM & Lifecycle Marketing
- Lead CRM performance and revenue contribution via lifecycle marketing programmes.
- Develop and optimise flows, segmentation, and retention strategies using Klaviyo.
- Improve repeat purchase rate, customer engagement, and lifetime value through targeted communication strategies.
- Social & Emerging Commerce
- Partner with Brand teams to support platform-native social commerce initiatives and revenue opportunities.
- Support influencer, creator, and community-driven initiatives that contribute to digital sales growth.
- Test emerging commerce features and channels where relevant.
- Analytics, Reporting & Insight
- Own weekly and monthly digital performance reporting, providing clear insight on revenue, funnel metrics, and marketing efficiency.
- Translate data into actionable recommendations to improve performance.
- Monitor attribution, tracking, and reporting accuracy across platforms and partners.
- Provide performance forecasts to support planning and budgeting processes.
- Partner & Platform Management
- Manage external agencies and technology partners supporting digital growth.
- Act as the key owner of the Shopify ecosystem, ensuring integrations, apps, and performance are optimised for scale.
- Identify and embed new tools and technologies, seizing opportunities to scale performance, drive efficiency and improve the customer journey.
About you
- Proven experience managing e-commerce channels within beauty, skincare, personal care, or adjacent consumer categories.
- Strong commercial mindset with a track record of delivering online revenue growth in a DTC environment.
- Hands-on experience managing Shopify storefronts, apps, and trading execution.
- Strong lifecycle marketing experience using Klaviyo or comparable CRM platforms.
- Solid understanding of performance marketing metrics including CAC, ROAS, and LTV.
- Experience analysing conversion funnels and leading optimisation initiatives.
- Understanding of managing DTC in a broader digital commerce ecosystem and omni-channel environment.
- Comfortable managing agencies and cross-functional stakeholders in a fast-paced business.
- Ability to balance strategic thinking with hands-on execution.
- Strong analytical skills with the ability to translate data into clear commercial actions.
- Excellent communication and stakeholder management skills.
Perks & Benefits
- Salary: £60,000 – £75,000 per year depending on experience
- 30 days holiday: + 8 UK bank holidays
- Pension contribution Scheme: 5% from you, 3% from us.
- Private Medical Insurance: Includes travel, vision & dental (through Vitality)
- Work from Abroad: One month per year, anywhere in the world*
- Bonus Scheme: Discretionary bonus, based on individual and company performance
- Mental Health Support: Free, confidential therapy via Spill
- Opportunity for International Travel: Our team members have been to New York, Vegas, Amsterdam… and Birmingham!
- Flexi-Fridays: Finish early one Friday per month
- Olstar Events: Quarterly meetups, celebrations & socials
- Vibrant Office: Runway East, Bloomsbury
Olsam is proud to be a disability-committed employer registered in the UK. If you identify as having a disability and meet all of the criteria set out in the job description, we would like to support you through the interview stage. We celebrate diversity and are committed to creating an inclusive work environment where all employees and applicants can flourish.
E-Commerce Manager in London employer: Olsam Group
Contact Detail:
Olsam Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work at Olsam or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of successful campaigns you've managed, bring them along to interviews. It’s all about proving you can deliver results in the fast-paced world of e-commerce.
✨Tip Number 3
Be ready to discuss data! Brush up on your analytical skills and be prepared to talk about how you’ve used data to drive decisions in past roles. Olsam loves a candidate who can turn numbers into actionable insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Olsam team.
We think you need these skills to ace E-Commerce Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the E-Commerce Manager role. Highlight your experience in managing e-commerce channels, especially in beauty or personal care. We want to see how your skills align with our mission at Olsam!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for e-commerce and how you can contribute to our growth. Be sure to mention specific achievements that demonstrate your commercial mindset and hands-on experience.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, highlight your analytical skills and any experience you have with performance marketing metrics. Show us how you've used data to drive online revenue growth in the past.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Olsam Group
✨Know Your Numbers
As an E-Commerce Manager, you'll need to demonstrate a strong grasp of key performance metrics like CAC, ROAS, and LTV. Before the interview, brush up on these figures and be ready to discuss how you've used them to drive revenue growth in previous roles.
✨Showcase Your Hands-On Experience
This role requires a hands-on approach, especially with Shopify and CRM tools like Klaviyo. Prepare specific examples of how you've managed e-commerce platforms and optimised customer journeys. Highlight any successful campaigns or strategies you've implemented.
✨Understand the Brand's Vision
Familiarise yourself with Olsam's mission and the brands they work with. Be prepared to discuss how your experience aligns with their goals in the beauty and personal care space. Showing that you understand their market will set you apart from other candidates.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think about challenges you've encountered in e-commerce and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.