At a Glance
- Tasks: Lead DFYNE's global social media strategy and build a thriving community.
- Company: Join a fast-growing brand that values creativity and community.
- Benefits: Opportunity for growth, supportive work culture, and a chance to shape the future.
- Other info: Be part of a high challenge, high reward culture with a dynamic team.
- Why this job: Make a real impact by turning our brand into a movement.
- Qualifications: Senior social leadership experience in high-growth brands, ideally in fitness or lifestyle.
The predicted salary is between 60000 - 80000 £ per year.
Location: DFYNE HQ, 1 Forrest Gate, Uddingston, G71 5PW
Work Location: Onsite
About You:
Are you a cultural storyteller, a digital expert, and a strategic thinker who knows how to turn a brand into a movement? Do you understand people, platforms, and the psychology of what makes audiences stop, care, and share? Are you comfortable leading creative direction as you are diving into analytics, and thrive in fast-paced, high-growth environments where you can build, innovate, and shape the future? If you bring a blend of creativity, commercial awareness, and community-first thinking then DFYNE may be the perfect place for you.
About DFYNE:
A picture paints a thousand words… and we’re sure you don’t want to be sat here reading an essay of corporate “about us” spiel…. Seriously, how’re you able to really get under the skin of what we’re about from a few words on a screen. So why don’t you have a look and see what we’re all about for yourself - www.dfyne.com.
About the role - DFYNE Your Career:
The Head of Social Media will lead DFYNE’s global social presence across all platforms, shaping how millions experience our brand every day. You’ll set the vision, build the strategy, lead a high performing team, and create a social engine that drives brand love, community engagement, and commercial impact.
Attitude: Builder energy. Community first mindset. Grounded confidence. Bold creativity. Calm command.
Key Responsibilities:
- Own DFYNE’s global social strategy, ensuring consistency, creativity, and cultural relevance.
- Lead content calendars, storytelling frameworks, and platform specific content plans.
- Build a thriving, loyal global community through meaningful interactions and creator partnerships.
- Use insights to optimise content, measure impact, and drive continuous improvement.
- Partner with creators, athletes, ambassadors, and internal talent to amplify reach.
- Ensure tone, visuals, and messaging reflect DFYNE’s identity and values.
- Lead social execution for launches, events, partnerships, and brand moments.
- Keep DFYNE ahead of cultural shifts, platform changes, and emerging formats.
Experience Needed:
- Senior social leadership experience in high growth brand, ideally in fitness, lifestyle, fashion, or consumer brands.
- Proven track record of scaling social channels to significant global reach.
- Demonstrated success in community building, viral content, and brand storytelling.
- Experience working with global audiences and culturally diverse communities.
- Strong understanding of paid social, organic growth, and performance optimisation.
Skills:
- Creative direction
- Data driven decision making
- Platform expertise
- Crisis and reputation management
- Storytelling and copywriting
- Project and campaign management
So, what’s in it for you?:
If you’ve made it this far down without being put off, brilliant, I’d love to hear from you. Besides a work family and a great place to work, you’ll have an opportunity to grow with the company, be a part of the journey, and have a vital input into helping continue the crazy growth we’ve already seen. You’ll be part of a high challenge, high reward culture.
What will aid a successful application with DFYNE:
- Cover letter
- Completed questionnaire
Head of Social Media employer: OLR Holdings trading as DFYNE
At DFYNE, we pride ourselves on being more than just a workplace; we are a vibrant community where creativity meets strategy. Located at our Uddingston HQ, you will thrive in a high-challenge, high-reward environment that fosters personal and professional growth, allowing you to shape the future of our brand while collaborating with passionate individuals. Join us to not only elevate your career but also to be part of a movement that values innovation, cultural relevance, and meaningful connections.
Contact Details:
OLR Holdings trading as DFYNE Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Media
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for OLR Holdings trading as DFYNE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like OLR Holdings trading as DFYNE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with OLR Holdings trading as DFYNE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at OLR Holdings trading as DFYNE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Social Media
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit OLR Holdings trading as DFYNE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of OLR Holdings trading as DFYNE:Show us that you’ve done your homework! In your application, briefly mention what you admire about OLR Holdings trading as DFYNE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at OLR Holdings trading as DFYNE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at OLR Holdings trading as DFYNE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At OLR Holdings trading as DFYNE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
