At a Glance
- Tasks: Lead DFYNE's global social media strategy and build a thriving community.
- Company: Join a fast-growing brand that values creativity and community.
- Benefits: Opportunity for growth, supportive work culture, and a chance to shape the future.
- Other info: Be part of a high challenge, high reward culture with a dynamic team.
- Why this job: Make a real impact by turning our brand into a movement.
- Qualifications: Senior social leadership experience in high-growth brands, ideally in fitness or lifestyle.
The predicted salary is between 60000 - 80000 £ per year.
Location: DFYNE HQ, 1 Forrest Gate, Uddingston, G71 5PW
Work Location: Onsite
About You:
Are you a cultural storyteller, a digital expert, and a strategic thinker who knows how to turn a brand into a movement? Do you understand people, platforms, and the psychology of what makes audiences stop, care, and share? Are you comfortable leading creative direction as you are diving into analytics, and thrive in fast-paced, high-growth environments where you can build, innovate, and shape the future? If you bring a blend of creativity, commercial awareness, and community-first thinking then DFYNE may be the perfect place for you.
About DFYNE:
A picture paints a thousand words… and we’re sure you don’t want to be sat here reading an essay of corporate “about us” spiel…. Seriously, how’re you able to really get under the skin of what we’re about from a few words on a screen. So why don’t you have a look and see what we’re all about for yourself - www.dfyne.com.
About the role - DFYNE Your Career:
The Head of Social Media will lead DFYNE’s global social presence across all platforms, shaping how millions experience our brand every day. You’ll set the vision, build the strategy, lead a high performing team, and create a social engine that drives brand love, community engagement, and commercial impact.
Attitude: Builder energy. Community first mindset. Grounded confidence. Bold creativity. Calm command.
Key Responsibilities:
- Own DFYNE’s global social strategy, ensuring consistency, creativity, and cultural relevance.
- Lead content calendars, storytelling frameworks, and platform specific content plans.
- Build a thriving, loyal global community through meaningful interactions and creator partnerships.
- Use insights to optimise content, measure impact, and drive continuous improvement.
- Partner with creators, athletes, ambassadors, and internal talent to amplify reach.
- Ensure tone, visuals, and messaging reflect DFYNE’s identity and values.
- Lead social execution for launches, events, partnerships, and brand moments.
- Keep DFYNE ahead of cultural shifts, platform changes, and emerging formats.
Experience Needed:
- Senior social leadership experience in high growth brand, ideally in fitness, lifestyle, fashion, or consumer brands.
- Proven track record of scaling social channels to significant global reach.
- Demonstrated success in community building, viral content, and brand storytelling.
- Experience working with global audiences and culturally diverse communities.
- Strong understanding of paid social, organic growth, and performance optimisation.
Skills:
- Creative direction
- Data driven decision making
- Platform expertise
- Crisis and reputation management
- Storytelling and copywriting
- Project and campaign management
So, what’s in it for you?:
If you’ve made it this far down without being put off, brilliant, I’d love to hear from you. Besides a work family and a great place to work, you’ll have an opportunity to grow with the company, be a part of the journey, and have a vital input into helping continue the crazy growth we’ve already seen. You’ll be part of a high challenge, high reward culture.
What will aid a successful application with DFYNE:
- Cover letter
- Completed questionnaire
Head of Social Media employer: OLR Holdings trading as DFYNE
At DFYNE, we pride ourselves on being more than just a workplace; we are a vibrant community where creativity meets strategy. Located at our Uddingston HQ, you will thrive in a high-challenge, high-reward environment that fosters personal and professional growth, allowing you to shape the future of our brand while collaborating with passionate individuals. Join us to not only elevate your career but also to be part of a movement that values innovation, cultural relevance, and meaningful connections.
Contact Details:
OLR Holdings trading as DFYNE Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Media
✨Tip Number 1
Get to know DFYNE before you apply! Check out their website and social media to understand their vibe and values. This will help you tailor your approach and show them you’re genuinely interested.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Head of Social Media role. It’s all about making connections!
✨Tip Number 3
Prepare for the interview by thinking about how you can showcase your creativity and strategic thinking. Have examples ready that demonstrate your success in building communities and driving engagement. They want to see your builder energy!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the DFYNE team and ready to take their social media to the next level.
We think you need these skills to ace Head of Social Media
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make it personal and engaging, showcasing your passion for social media and how you can elevate DFYNE's brand. Don’t just repeat your CV; tell us why you’re the perfect fit for our community-first mindset.
Showcase Your Creativity:We love bold creativity! Use your application to demonstrate your unique storytelling skills. Whether it's through examples of past campaigns or innovative ideas for DFYNE, let your personality and creative flair come through.
Be Data-Driven:As much as we appreciate creativity, we also value data-driven decision making. Highlight your experience with analytics and how you've used insights to optimise content in previous roles. Show us you can balance creativity with strategy!
Complete the Questionnaire Thoughtfully:Don’t rush through the questionnaire! Take your time to provide thoughtful answers that reflect your understanding of our brand and the role. This is your opportunity to connect the dots between your experience and what we’re looking for at DFYNE.
How to prepare for a job interview at OLR Holdings trading as DFYNE
✨Know Your Brand Inside Out
Before the interview, dive deep into DFYNE’s brand identity. Understand their mission, values, and recent campaigns. This will not only help you answer questions more effectively but also show your genuine interest in the company.
✨Showcase Your Creative Strategy
Prepare to discuss specific examples of how you've successfully built social media strategies in the past. Highlight your creative direction and how it led to measurable results. Be ready to share insights on community engagement and content optimisation.
✨Demonstrate Data-Driven Decision Making
DFYNE values analytics, so come prepared with data that showcases your impact. Discuss how you've used insights to drive content strategy and improve performance. This will illustrate your ability to blend creativity with commercial awareness.
✨Engage with Cultural Trends
Stay updated on current cultural trends and platform changes. Be ready to discuss how you would keep DFYNE ahead of these shifts. Showing that you can adapt and innovate in a fast-paced environment will resonate well with the interviewers.
