We are looking for a Territory Manager – Automation to develop sales of laboratory automation solutions across an assigned UK territory. This is a field-based commercial position requiring a strong hunter mentality, technical credibility and the ability to manage longer, consultative sales cycles with laboratories and Life Sciences customers.
The Role
As Territory Manager, you will take ownership of sales development within your territory, identifying new opportunities while developing relationships with existing customers.
You will manage the complete sales cycle — from prospecting and lead generation through needs analysis, solution development, commercial negotiation, closing and ultimately installation.
This is not an account-management-only position. Success requires someone comfortable proactively creating opportunities and building a strong pipeline.
Key Responsibilities
- Develop sales of laboratory automation and capital-equipment solutions across your assigned territory.
- Proactively identify and engage new customers and business opportunities.
- Build relationships with key stakeholders within Life Sciences organisations and laboratories.
- Understand customer workflows, applications and technical requirements.
- Translate customer needs into appropriate automation solutions.
- Manage the complete sales process from initial prospecting through quotation, negotiation, closing and installation.
- Develop and maintain a strong, qualified sales pipeline.
- Manage opportunities, activities and forecasts accurately using Salesforce (SFDC).
- Prepare commercial proposals and negotiate contracts and commercial terms.
- Coordinate internally with technical, application and service teams throughout the sales process.
- Maintain relationships after the sale to identify additional opportunities and support long-term account development.
- Regularly visit customers throughout the territory.
- Provide reliable sales forecasts and market feedback.
Your Background
You have at least 3 years of successful sales experience in capital equipment within the Life Sciences sector.
This requirement is important: we are looking for candidates who understand how to sell higher-value technical equipment and solutions rather than transactional products or consumables alone.
You have demonstrated experience in new business development and can show that you have personally generated leads and converted them into sales.
You are comfortable managing the entire sales cycle, from identifying an opportunity through to equipment installation.
Experience selling laboratory automation, liquid handling, analytical instrumentation, laboratory equipment or related Life Sciences technologies would be particularly relevant.
What We're Looking For
You combine commercial drive with enough technical understanding to have credible conversations with scientific and laboratory customers.
You Are
- A genuine hunter who enjoys developing new business.
- Experienced in consultative and solution-based selling.
- Comfortable managing complex capital-equipment sales cycles.
- Confident presenting technical solutions to customers.
- Commercially strong and comfortable negotiating.
- Structured in pipeline management and forecasting.
- Experienced with Salesforce / SFDC.
- Self-motivated and comfortable managing a large territory independently.
- Able and willing to travel up to 70% within the assigned territory.
Skills: sales,salesforce,capital equipment,laboratory automation,life sciences,automation,life science
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