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For Companies At a Glance
- Tasks: Create engaging, AI-assisted content for luxury villa holidays and optimise for SEO.
- Company: Join Oliver's Travels, the world's #1 villa rental company, known for unique, character-filled properties.
- Benefits: Enjoy a hybrid work model with three days in the office and opportunities for creative growth.
- Why this job: Be part of a forward-thinking team shaping the future of content in the luxury travel market.
- Qualifications: BA in English Literature or Journalism, with 3+ years in AI-generated, SEO-optimised writing.
- Other info: Work with cutting-edge AI tools and collaborate across teams to drive impactful content.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
Oliver's Travels, established in November 2013, brings together luxury villa specialists to offer a curated collection of over 9,000 handpicked properties across Europe, the Caribbean, Asia, and North America. The company is committed to providing unique villas that are quirky and full of character for families and groups of friends. Recognized as the #1 villa rental company in the world for 2024, Oliver’s Travels has consistently received accolades, including those from Condé Nast Traveller and The Telegraph Travel Awards. The company also partners with Homes & Villas by Marriott International.
Role Description
We’re looking for a dynamic, forward-thinking AI-assisted Content Writer to join the Marketing team at Oliver’s Travels. This is a strategic role that combines creativity, technical skill, and editorial precision to produce high-performing content using generative AI tools. Reporting to the Head of Content and SEO, you will help shape and scale our content strategy across the luxury villa holiday market, with hands-on exposure to international SEO and market expansion initiatives. This role presents a timely opportunity to bring in the next generation of content talent, as we’ve just migrated onto a new CMS. We are seeking someone who understands the fundamentals of great storytelling and thrives in a digital landscape powered by AI. You will help modernise how we deliver content by creating smarter, faster, and more engaging copy that performs across web, CRM, social, campaigns, and more. Your ability to merge narrative craft with automation, efficiency, and strategic thinking will play a vital role in strengthening our brand and delivering meaningful results across the business. This is not a remote role. The position follows a hybrid structure with three days a week in our office.
Key Responsibilities
- Leverage AI tools to create engaging, SEO-optimised landing pages that balance user experience with conversion goals.
- Help develop a modular content strategy that enables reuse across blog posts, landing pages, newsletters, and more.
- Produce original content and campaign copy aligned with seasonal and destination trends, guided by measurable KPIs.
- Support tactical and seasonal campaigns, from competitor research and ideation to copywriting and full page builds with supporting content.
- Oversee the full lifecycle of blog content, including ideation, writing, scheduling, publishing, and performance analysis.
- Maintain and update website content with accuracy and efficiency using the WordPress CMS.
- Ensure consistent tone and brand voice across all content, including web, blog, CRM, and other communications.
- Build and maintain an editorial playbook that integrates AI workflows with brand tone and compliance standards.
- Optimise content using AI-powered SEO tools, including keyword use, meta descriptions, and linking strategies.
- Streamline content creation, editing, and scheduling using AI platforms across digital channels.
- Work daily with tools like Ahrefs, GSC, GA4, and AI writing platforms such as ChatGPT or Claude, with experience in prompt creation and optimisation.
- Track and analyse content performance using traffic, engagement, and conversion data to guide improvements.
- Collaborate across marketing, product, and internal teams to ensure cohesive content execution.
- Proofread thoroughly to uphold editorial standards across all written materials.
- Stay informed on SEO trends, AI innovations, and luxury travel content to keep our strategy competitive.
- Support social content creation to drive engagement and conversions across platforms.
What You’ll Bring
- BA (Hons) in English Literature, Journalism, or a related field with a track record in narrative craft and attention to grammar, clarity, tone, and style.
- Proven experience in AI-generated content, especially within SEO-optimised writing with at least three years in a similar role.
- Strong critical thinking and detail orientation with the ability to identify and correct inconsistencies, errors, or bias in AI-generated content.
- Passionate about innovation, with a self-starting drive to explore, experiment, and implement more efficient, timely, and engaging ways of delivering copy and content.
- Experience with CMS platforms, preferably WordPress, and an integrated portfolio showcasing both written and visual content.
- A clear purpose in content creation with the ability to inform, inspire, and drive meaningful results.
- Good knowledge of SEO including on-page SEO techniques like optimising headings, meta descriptions, and internal links. Must also understand how users search, follow content trends, and how content is discovered online.
- Ability to convert research into impactful narratives that align creativity with business goals.
- A collaborative mindset, confidently owning work while valuing cross-team feedback.
AI Content Writer (Greater London) employer: Oliver's Travels
Contact Detail:
Oliver's Travels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land AI Content Writer (Greater London)
✨Tip Number 1
Familiarise yourself with the latest AI writing tools and SEO strategies. Since this role heavily involves using generative AI for content creation, showcasing your proficiency in these areas during discussions can set you apart from other candidates.
✨Tip Number 2
Stay updated on luxury travel trends and the competitive landscape. Understanding what makes Oliver's Travels unique will help you tailor your conversations and demonstrate your genuine interest in the company and its offerings.
✨Tip Number 3
Prepare to discuss your previous experience with CMS platforms, particularly WordPress. Being able to articulate how you've used these tools effectively in past roles will show that you're ready to hit the ground running.
✨Tip Number 4
Highlight your collaborative skills and provide examples of how you've worked with cross-functional teams. This role requires a lot of teamwork, so demonstrating your ability to communicate and collaborate effectively will be crucial.
We think you need these skills to ace AI Content Writer (Greater London)
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the job description for the AI Content Writer position. Pay attention to the key responsibilities and required skills, as this will help you tailor your application effectively.
Craft a Tailored CV: Highlight your relevant experience in content writing, especially any work involving AI tools and SEO optimisation. Use specific examples that demonstrate your ability to create engaging content and your familiarity with CMS platforms like WordPress.
Write a Compelling Cover Letter: In your cover letter, express your passion for storytelling and innovation in content creation. Mention how your skills align with the company's goals and how you can contribute to their content strategy. Be sure to include your understanding of the luxury travel market.
Showcase Your Portfolio: Include a link to your portfolio that showcases both written and visual content. Make sure it highlights your best work, particularly pieces that demonstrate your ability to write SEO-optimised content and use AI tools effectively.
How to prepare for a job interview at Oliver's Travels
✨Showcase Your Storytelling Skills
As an AI Content Writer, your ability to craft engaging narratives is crucial. Prepare examples of your previous work that highlight your storytelling prowess, especially in the context of luxury travel or similar industries.
✨Demonstrate Your SEO Knowledge
Since the role involves optimising content for search engines, be ready to discuss your understanding of SEO principles. Familiarise yourself with on-page techniques and be prepared to share how you've successfully implemented them in past projects.
✨Familiarity with AI Tools
The position requires leveraging AI tools for content creation. Brush up on your experience with platforms like ChatGPT or Claude, and be ready to discuss how you've used these tools to enhance your writing process.
✨Prepare for Collaboration Questions
This role involves working closely with various teams. Think of examples where you've successfully collaborated on projects, highlighting your ability to incorporate feedback and work towards a common goal.
