At a Glance
- Tasks: Support automated CRM communications and optimise customer journeys using MS Dynamics.
- Company: Join OLIVER, a leader in bespoke marketing solutions and AI innovation.
- Benefits: Gain hands-on experience, work in a dynamic team, and enjoy a supportive culture.
- Other info: Inclusive workplace with a focus on sustainability and personal growth.
- Why this job: Make a real impact on marketing strategies while learning cutting-edge automation techniques.
- Qualifications: Experience with MS Dynamics and a passion for CRM and marketing automation.
The predicted salary is between 44817 - 54777 £ per year.
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
We partner with over 300 clients in 40+ countries and counting.
Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.
Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Marketing CRM & Automation Executive (12 Months FTC)
About the role
As Marketing CRM & Automation Executive, you'll support the planning, build, and ongoing optimisation of the client's automated CRM communications — spanning journey design, audience segmentation, QA, A/B testing, and performance reporting.
You'll work across email and SMS, using MS Dynamics to bring personalised, trigger-based touchpoints to life at scale.
Alongside day-to-day campaign delivery, you'll contribute to platform enhancement projects and support colleagues in embedding new CRM processes and ways of working.
This is a role for someone who is technically confident, analytically curious, and energised by the challenge of making communications genuinely better over time.
What you will be doing
- Support the CRM & Automation Manager to build, test, and activate automated trigger-based journeys within MS Dynamics, in line with the broader CRM and automation strategy.
- Build audience segments for new journeys, documenting rules of engagement, entry criteria, and exit criteria clearly and accurately.
- Lead the QA and testing process for new journeys ahead of go-live — reporting results clearly and flagging issues proactively.
- Monitor live journeys continuously to ensure campaigns are performing and fit for purpose, updating configurations to prevent bugs and inconsistencies.
- Support the development and execution of A/B testing and test-and-learn strategies, using insights to dynamically optimise live campaigns and inform future planning.
- Work with the Brand and Content Manager to define and implement a structured A/B testing approach across key content and touchpoints.
- Maintain and contribute to the backlog of customer journeys, ensuring planning documentation and requirements are correctly captured.
- Support platform enhancement projects, working alongside the Senior CRM & Automation Executive, IT, and development teams to configure, test, and update MS Dynamics.
- Support the rollout of new MS Dynamics processes — including running training sessions and best practice knowledge shares for new users.
- Align regularly with colleagues across media, brand, content, and creative to ensure CRM activity supports cohesive omnichannel journeys.
- Monitor CRM performance proactively, identifying and implementing optimisation recommendations across live communications and journeys.
- Stay current with developments in marketing automation and AI, recommending improvements to tools, journeys, and workflows where relevant.
What you need to be great in this role
- Practical experience with MS Dynamics or another enterprise-level marketing automation platform, with the ability to build and optimise email and automation flows independently.
- Experience designing and executing customer journey workflows, including trigger-based and lifecycle communications.
- Hands-on experience with A/B testing and test-and-learn methodologies — and the ability to translate results into clear optimisation actions.
- Solid understanding of digital omnichannel CRM delivery, covering email and SMS, lead nurturing, personalisation, and journey analytics.
- Strong knowledge of email optimisation best practice — from segmentation and deliverability to content and conversion.
- Experience supporting technical transformation or platform integration projects, working effectively alongside IT and development teams.
- Working knowledge of GDPR and data privacy regulations as they apply to CRM and marketing communications.
- Strong attention to detail and a systematic approach to QA, testing, and documentation.
- Proficiency with Gen AI tools relevant to CRM and marketing automation — including support for content generation, journey ideation, and workflow efficiency.
- Experience building personal AI workflows to improve the speed and quality of campaign output.
- Ability to critically evaluate AI outputs and apply sound judgement — maintaining accuracy, brand consistency, and compliance.
- Agentic approach to problem-solving: you break down complex, multi-step challenges and find clear, reliable paths to resolution.
- Formal qualifications are welcome but not required. Equivalent experience — gained through work, self-directed learning, or other routes — counts equally.
Our values shape everything we do
- Ambitious to succeed
- Imaginative to push the boundaries of what’s possible
- Inspirational to do groundbreaking work
- Be always learningand listening to understand
- Results-focused to exceed expectations
- Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.
Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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Marketing CRM & Automation Executive employer: OLIVER+
At OLIVER, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work culture that fosters growth and development. Located in the vibrant city of London, our People Team is dedicated to creating a supportive environment where employees can thrive, with opportunities for career advancement and continuous learning. Join us to be part of a forward-thinking team that values innovation, collaboration, and a commitment to sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing CRM & Automation Executive
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing CRM & Automation Executive
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at OLIVER+ from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at OLIVER+ specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at OLIVER+
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at OLIVER+, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show OLIVER+ you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure OLIVER+ that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for OLIVER+, so think on your feet and don't hesitate to showcase your creativity!
