Head of Concept in London

Head of Concept in London

London Full-Time 60000 - 80000 £ / year (est.) No working from home possible
Oliver Wyman

At a Glance

  • Tasks: Lead a creative team to develop compelling concepts for campaigns and projects.
  • Company: Dynamic Creative Studio with a global presence in London and New York.
  • Benefits: Attractive salary, flexible benefits, professional growth, and a supportive work culture.
  • Other info: Inclusive culture with opportunities for mentoring and diverse teamwork.
  • Why this job: Shape innovative ideas and make a real impact in a collaborative environment.
  • Qualifications: Strong writing skills and experience in leading creative teams.

The predicted salary is between 60000 - 80000 £ per year.

We are looking for a Head of Concept to join our Creative Studio in London — a senior, hands‐on role for someone who can shape strong ideas, sharpen the story behind them, and lead a small team of Art Directors and Copywriters across London and New York.

This role sits at the start of the creative process. You will turn early thinking into clear, persuasive, well‐structured concepts for campaigns, video work, and other creative projects. The ideal candidate has a strong background in copywriting and knows how to build narratives, challenge weak thinking, and make ideas easier to understand, defend, and execute.

AI will be an integral part of how the concept team works. You will help the team use AI thoughtfully across research, ideation, writing, refinement, and concept development — not as a shortcut for creative judgment, but as a tool to explore more routes, sharpen thinking, and raise the quality of the work.

What you will do:

  • Lead a small concept team of Art Directors and Copywriters across London and New York
  • Develop, write, shape, and improve campaign, video, and creative concepts hands‐on
  • Use AI as part of the creative process to support research, ideation, writing, refinement, and concept exploration
  • Strengthen the narrative, message, structure, and persuasive logic behind ideas
  • Help teams clarify what the idea is, why it matters, and what it is trying to change
  • Review early concepts and identify gaps, weak reasoning, or unclear intent
  • Coach Art Directors and Copywriters on concept development, storytelling, articulation, and effective use of AI
  • Partner closely with the Creative Director before concepts move into approval
  • Work with Design Directors, Video Directors, and other Functional Leads to make sure ideas are clear, realistic, and executable
  • Help plan workload and priorities across the concept team

What we are looking for:

We are looking for a senior creative leader with strong writing instincts, clear judgment, and the ability to make ideas better without making the process heavier. You should enjoy both leading people and doing the work. You can step back and guide the team, but also step in when an idea needs sharper thinking, a clearer line, or a stronger story.

What we can offer you:

  • Full time job contract with an attractive compensation package
  • Flexible benefits package which you can tailor to your needs
  • Opportunity for professional growth in a stable, global company
  • Access to mentoring and training programs
  • Inclusive culture with Employee Resources Groups and CSR activities
  • Working in diverse and dynamic teams, friendly and flexible workplace that promotes work‐life balance
  • A range of digital collaboration and online communication tools to support effective teamwork
  • Various social initiatives and learning opportunities adapted for virtual settings.

Please submit your CV in English when applying.

Head of Concept in London employer: Oliver Wyman

Join our Creative Studio in London as the Head of Concept, where you will lead a dynamic team of Art Directors and Copywriters in a collaborative and inclusive environment. We offer an attractive compensation package, flexible benefits tailored to your needs, and ample opportunities for professional growth within a stable, global company. Embrace a culture that values creativity, work-life balance, and innovative thinking, all while leveraging AI to enhance your creative process.

Oliver Wyman

Contact Details:

Oliver Wyman Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Concept in London

Tip Number 1

Network like a pro! Reach out to your connections in the creative industry, especially those who might know about opportunities at our Creative Studio. A friendly chat can sometimes lead to a foot in the door.

Tip Number 2

Show off your creativity! When you get the chance to meet with us, bring along a portfolio that highlights your best work. Make sure it showcases your storytelling skills and how you've used AI in your projects.

Tip Number 3

Prepare for the interview by understanding our values and the role of AI in our creative process. We love candidates who can discuss how they’ve used tech to enhance their ideas and make them more compelling.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.

We think you need these skills to ace Head of Concept in London

Copywriting
Narrative Development
Creative Concept Development
Team Leadership
AI Integration in Creative Processes
Storytelling
Persuasive Communication

Some tips for your application 🫡

Craft a Compelling CV:Your CV is your first impression, so make it count! Highlight your experience in leading creative teams and your knack for storytelling. Tailor it to showcase how your skills align with the Head of Concept role.

Showcase Your Creative Process:In your application, don’t just list your achievements; share your creative journey! Explain how you’ve developed concepts in the past, especially using AI as a tool to enhance your work. We love seeing your thought process!

Personalise Your Cover Letter:Your cover letter should reflect your personality and passion for the role. Address how you can lead our concept team and why you’re excited about working with us at StudySmarter. Make it engaging and memorable!

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!

How to prepare for a job interview at Oliver Wyman

Know Your Concepts Inside Out

Before the interview, dive deep into your portfolio and be ready to discuss your past projects. Think about how you shaped ideas and narratives, and be prepared to explain your creative process clearly. This will show that you can articulate your thoughts and lead a team effectively.

Embrace AI in Your Approach

Since AI is a key part of the role, come equipped with examples of how you've used AI tools in your creative process. Discuss how these tools helped enhance your work rather than replace your creative judgment. This will demonstrate your forward-thinking mindset and adaptability.

Showcase Your Leadership Style

Be ready to talk about your experience leading teams, especially in a creative context. Share specific examples of how you've coached others, resolved conflicts, or inspired your team to elevate their work. This will highlight your ability to balance leadership with hands-on creativity.

Prepare for Concept Critiques

Expect to discuss and critique concepts during the interview. Practice articulating what makes a strong idea and how to identify weaknesses in reasoning or clarity. This will showcase your critical thinking skills and your ability to strengthen narratives, which is crucial for the Head of Concept role.