Head of Concept

Head of Concept

Full-Time 60000 - 80000 £ / year (est.) No working from home possible
Oliver Wyman

At a Glance

  • Tasks: Lead a creative team to develop compelling concepts for campaigns and projects.
  • Company: Dynamic Creative Studio with a global presence in London and New York.
  • Benefits: Attractive salary, flexible benefits, professional growth, and a supportive work culture.
  • Other info: Inclusive environment with mentoring, training, and diverse team collaboration.
  • Why this job: Shape innovative ideas and make a real impact in the creative industry.
  • Qualifications: Strong writing skills and experience in leading creative teams.

The predicted salary is between 60000 - 80000 £ per year.

We are looking for a Head of Concept to join our Creative Studio in London — a senior, hands‑on role for someone who can shape strong ideas, sharpen the story behind them, and lead a small team of Art Directors and Copywriters across London and New York. This role sits at the start of the creative process. You will turn early thinking into clear, persuasive, well‑structured concepts for campaigns, video work, and other creative projects. The ideal candidate has a strong background in copywriting and knows how to build narratives, challenge weak thinking, and make ideas easier to understand, defend, and execute. AI will be an integral part of how the concept team works. You will help the team use AI thoughtfully across research, ideation, writing, refinement, and concept development — not as a shortcut for creative judgment, but as a tool to explore more routes, sharpen thinking, and raise the quality of the work.

What you will do:

  • Lead a small concept team of Art Directors and Copywriters across London and New York
  • Develop, write, shape, and improve campaign, video, and creative concepts hands‑on
  • Use AI as part of the creative process to support research, ideation, writing, refinement, and concept exploration
  • Strengthen the narrative, message, structure, and persuasive logic behind ideas
  • Help teams clarify what the idea is, why it matters, and what it is trying to change
  • Review early concepts and identify gaps, weak reasoning, or unclear intent
  • Coach Art Directors and Copywriters on concept development, storytelling, articulation, and effective use of AI
  • Partner closely with the Creative Director before concepts move into approval
  • Work with Design Directors, Video Directors, and other Functional Leads to make sure ideas are clear, realistic, and executable
  • Help plan workload and priorities across the concept team

What we are looking for:

We are looking for a senior creative leader with strong writing instincts, clear judgment, and the ability to make ideas better without making the process heavier. You should enjoy both leading people and doing the work. You can step back and guide the team, but also step in when an idea needs sharper thinking, a clearer line, or a stronger story.

What we can offer you:

  • Full time job contract with an attractive compensation package
  • Flexible benefits package which you can tailor to your needs
  • Opportunity for professional growth in a stable, global company
  • Access to mentoring and training programs
  • Inclusive culture with Employee Resources Groups and CSR activities
  • Working in diverse and dynamic teams, friendly and flexible workplace that promotes work‑life balance
  • A range of digital collaboration and online communication tools to support effective team work
  • Various social initiatives and learning opportunities adapted for virtual settings.

Please submit your CV in English when applying.

Head of Concept employer: Oliver Wyman

Join our Creative Studio in London as the Head of Concept, where you will lead a dynamic team of Art Directors and Copywriters in a collaborative and inclusive environment. We offer an attractive compensation package, flexible benefits tailored to your needs, and ample opportunities for professional growth within a stable, global company. Embrace a friendly workplace that values work-life balance and fosters creativity through diverse teams and innovative tools.

Oliver Wyman

Contact Details:

Oliver Wyman Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Concept

Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

Tip Number 2

Show off your creativity! When you get the chance to meet with hiring managers or during interviews, bring along a portfolio that showcases your best work. Make sure it highlights your ability to shape strong ideas and tell compelling stories.

Tip Number 3

Be ready to discuss how you use AI in your creative process. Employers are keen to see how you can leverage technology to enhance your work. Prepare examples of how you've used AI tools in research, ideation, or concept development.

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our creative projects.

We think you need these skills to ace Head of Concept

Copywriting
Narrative Development
Creative Concept Development
Team Leadership
AI Integration in Creative Processes
Storytelling
Persuasive Communication

Some tips for your application 🫡

Craft Your Story:When you're putting together your application, think of it as telling a story. We want to see how your experiences and skills connect to the role of Head of Concept. Make sure to highlight your journey in copywriting and how you've shaped ideas in the past.

Showcase Your Creativity:This role is all about creativity, so don’t hold back! Use your application to demonstrate your creative thinking. Share examples of campaigns or projects where you’ve led a team or developed compelling concepts. Let us see your flair!

Be Clear and Concise:While we love creativity, clarity is key. Make sure your CV and cover letter are well-structured and easy to read. Avoid jargon and get straight to the point about what makes you the perfect fit for our Creative Studio.

Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and submit your materials!

How to prepare for a job interview at Oliver Wyman

Know Your Concepts Inside Out

Before the interview, dive deep into your portfolio and be ready to discuss your past projects. Think about how you shaped ideas and narratives, and be prepared to explain your thought process behind each concept. This will show your potential employer that you can articulate your creative journey.

Embrace AI in Your Approach

Since AI is a key part of the role, come equipped with examples of how you've used AI tools in your previous work. Discuss how these tools helped enhance your creative process rather than replace it. This will demonstrate your forward-thinking mindset and adaptability.

Lead with Confidence

As a Head of Concept, leadership is crucial. Be ready to share your experiences in leading teams, coaching creatives, and fostering collaboration. Highlight specific instances where you guided a team through challenges or helped sharpen their ideas, showcasing your ability to inspire and elevate others.

Prepare for Concept Critiques

Expect to discuss and critique concepts during the interview. Prepare to review sample ideas and identify strengths and weaknesses. This will not only showcase your critical thinking skills but also your ability to provide constructive feedback, which is essential for the role.