Social Media Manager Kingston, England, United Kingdom

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

About the role:

Working in partnership with our client, you’ll be the social catalyst behind conversations that elevate everyday personal care products into memorable brand experiences. Working at the intersection of brand strategy and cultural relevance, you’ll translate strategic briefs into compelling social content that resonates with audiences. We’re looking for someone who understands brand personality and can easily translate it into conversations on social media. Success means creating distinctive social moments that make our brands stand out in crowded feeds.

What you will be doing:

• Lead and execute social-first content strategy across assigned Personal Care brands
• Develop and execute "Always On" social approaches across paid and organic channels
• Identify and capitalise on cultural moments to maximise brand relevance
• Work with insights teams to identify trends and inform creative direction
• Manage social communities and embed brands in relevant conversations
• Collaborate with in-house Content Creators and GenAI designers to develop and optimise content at scale
• Oversee content creation and optimisation across multiple social platforms
• Implement messaging hierarchy for social communities
• Ensure content aligns with brand guidelines while maintaining cultural relevance
• Receive and interrogate briefs from clients and support in brief development
• Coordinate with the Personal Care Centre of Excellence team, sharing highlights and results for your market
• Help to craft Tone of Voice guidance for FAQ and copy for brand’s social channels
• Support in development in social channel strategy workstreams
• Plan and create social content calendars
• Present content ideas and brand social strategy to clients

You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues.

What you need to be great in this role:

• Proven experience in social media management for consumer brands
• Strong understanding of social-first content development
• Creative flair and excellent written communications skills and great copywriting
• Strong expertise in video content creation (TikTok, Reels, YouTube shorts)
• Experience / familiarity with AI-powered content creation tools and optimisation
• Deep knowledge of social platform best practices and emerging trends
• Excellent project management and stakeholder communication skills
• Understanding of social listening and trend identification
• Experience in managing influencer marketing campaigns
• Ability to analyse social performance data and optimise accordingly
• Knowledge of paid social media planning and execution
• Cultural awareness and trend-spotting capabilities
• Works well under pressure
• Ideally, experience and understanding in FMCG/beauty/personal care brand categories
• Knowledge of social commerce and conversion strategies
• Experience managing multiple brand voices simultaneously

You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role.

Our values shape everything we do:

• Be Imaginative to push the boundaries of what’s possible
• Be always learning and listening to understand
• Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.