Social Media Manager - FMCG London, England, United Kingdom

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

As Social Media Manager, you will be the lead for social media presence, working in close partnership with the client. You will be responsible for developing and executing social strategies that drive brand awareness, engagement, and measurable business results, building the brand from the ground up. Reporting to the Head of Creators and collaborating within a dynamic team, you will need to amplify and leverage tactics on social media channels to generate buzz and talkability for social‑first activations.

Key channels: TikTok, Pinterest, YouTube, Meta.

This role is pivotal in delivering best‑in‑class creative, social, and performance marketing solutions during a period of significant transformation for the client.

Key Responsibilities

• Social Strategy & Planning: Develop, implement, and optimise strategies and content calendars aligned with brand, always‑on, and campaign objectives.
• Content Creation & Publishing: Oversee the scheduling of on‑brand content (copy, imagery, video). Ensure consistency of brand voice and visual identity across channels.
• Campaign Management: Lead the planning, execution, and reporting of always‑on organic social campaigns, including performance tracking.
• Analytics & Reporting: Monitor, analyse, and report on social media performance using analytics tools. Provide actionable insights to inform strategy and demonstrate ROI.
• Brand Guardianship: Act as the steward of the client’s social tone of voice and personality, ensuring all content and interactions reflect brand values and tone.
• Stakeholder Collaboration: Work closely with client and agency teams, providing strategic advice and ensuring alignment with broader marketing initiatives.
• Influencer & Partnership Management: Plug in to the influencer team and ensure cross‑pollination of content.
• Innovation & Trends: Stay ahead of social trends, proactively identifying opportunities to innovate and enhance social presence. Monitor platform roadmaps and industry moves – such as Meta best practice and new innovations. Keep tabs on cultural trends and social listening to identify new opportunities and optimisations.
• Crisis & Reputation Management: Manage social media risks, respond to issues, and protect brand reputation in real time.
• Compliance: Ensure all social activity complies with relevant regulations and brand guidelines.
• Community Management: Day‑to‑day moderation and direct customer support within channels.

What Good Looks Like

• Proven experience developing and executing social media strategies for brands, ideally within FMCG.
• Strong understanding of paid social, analytics, and content performance measurement.
• Excellent written and verbal communication skills, with the ability to craft compelling brand narratives.
• Entrepreneurial, proactive, and able to spot opportunities to drive business impact.
• Ability to manage multiple projects, stakeholders, and deadlines in a fast‑paced environment.
• In‑depth knowledge of digital trends, popular culture, and the evolving social landscape.
• Experience managing influencer partnerships and paid media campaigns.
• Minimum 3 years’ experience in social media management.

About OLIVER

OLIVER (part of the Inside Ideas Group) builds dedicated on‑site agencies for clients, delivering precisely the skills and capacity required. Our entrepreneurial, fast‑paced environment has earned us a place in the Financial Times’ top 500 fastest‑growing companies in Europe.

Our Values

• Imagination: Identify creative solutions to challenges.
• Inspiration: Lead by example and encourage others.
• Learning: Listen and learn from clients and colleagues.
• Results: Take responsibility for actions and outcomes.

We welcome applicants from all backgrounds and are committed to diversity and inclusion. If you require adjustments to the application process, please contact supertalent@oliver.agency.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.