Senior GenAI Art Director (Automotive) London, England, United Kingdom

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we are at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

About the role:

Working with a leading global automotive manufacturer, the Senior GenAI Art Director will lead the creative direction of next-generation automotive content across stills, film, CGI, and AI-driven workflows. This role combines high-end automotive craft with emerging generative AI and real-time CGI technologies, shaping visually striking, scalable content across multiple channels. You will define creative standards, direct production teams, and help evolve how GenAI and advanced CGI are embedded into the wider creative ecosystem.

What you will be doing:

• Lead creative direction for automotive stills, video, CGI, and GenAI-generated content from concept to final delivery.
• Direct CGI and post-production teams, with exposure to real-time CGI workflows (e.g. Unreal Engine).
• Define, test, and implement GenAI workflows across ideation, content creation, versioning, and adaptation.
• Collaborate closely with designers, motion teams, producers, technologists, and external partners.
• Ensure all output meets the highest standards of automotive realism, brand consistency, and visual craft.
• Translate brand strategy into compelling creative direction across campaigns and platforms.
• Present creative vision, treatments, and work-in-progress confidently to senior stakeholders and clients.
• Stay at the forefront of GenAI, CGI, real-time rendering, and automotive content innovation.
• Contribute to the ongoing evolution of creative best practice and production efficiency across the business.

What you need to be great in this role:

• Proven experience as a Senior Art Director within the automotive sector, with a strong portfolio of stills and film.
• Demonstrated ability to direct CGI content, ideally including real-time CGI environments.
• Strong understanding of GenAI tools, platforms, and workflows, and how to apply them creatively, responsibly, and at scale.
• Proficiency in Adobe Creative Cloud for both image and video editing (Photoshop, Illustrator, After Effects, Premiere).
• Exceptional eye for detail, composition, lighting, and automotive realism.
• Experience working across complex, integrated production pipelines.
• Confident communicator with the ability to inspire teams and articulate creative vision clearly.
• Curious, forward-thinking mindset with a passion for emerging technologies and innovation.
• 7+ years' experience in art direction, ideally spanning automotive, CGI, and advanced digital production.

Our values shape everything we do:

• Be Imaginative to push the boundaries of what's possible.
• Be always learning and listening to understand.
• Be actively pro-inclusive and anti-racist across our community, clients, and creations.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.