Global Digital Commerce Lead New London, England, United Kingdom

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Location: London, England, United Kingdom (2-3 days from our London offices)

About the role:

You’ll be the strategic visionary behind commerce initiatives that transform browsing into buying. Working at the intersection of retail media, social commerce, and content innovation, you’ll translate consumer insights into revenue‑generating strategies that outperform industry benchmarks. We’re looking for someone who can navigate the complex commerce landscape with confidence, finding innovative approaches that drive both short‑term sales and long‑term brand equity. You are an expert in retail media, social commerce, marketplace and direct to consumer platforms. Success means establishing our clients as commerce leaders while consistently delivering exceptional ROI across diverse platforms and markets.

What you will be doing:

• Lead global commerce strategy that unlocks new growth opportunities for major brands
• Develop platform‑specific approaches that maximize performance across Amazon, Walmart, Tesco, Uber and other retail media partners.
• Create shoppable experiences that seamlessly blend social, content and commerce
• Spearhead social commerce initiatives that leverage TikTok Shop, livestreaming, and influencer marketing, working closely with cross functional partners in social community management, brand and operations.
• Design and implement innovative commerce solutions that address complex business challenges, leveraging technology and AI where relevant
• Integrate commerce capabilities into social, point‑of‑sale marketing, and other channels to create a culture that converts
• Identify and capitalize on emerging commerce opportunities before competitors
• Build and mentor commerce teams, fostering a culture of innovation and excellence
• Collaborate with creative, media, and brand teams to ensure cohesive commerce strategies
• Transform data insights into actionable commerce optimizations
• Shape the future of commerce innovation in partnership with platform representatives to help deliver and optimise joint business plans.
• Stay ahead of emerging commerce trends to identify first‑mover advantages
• Deliver work that consistently exceeds client expectations and business targets

What you need to be great in this role:

• A proven track record spanning 15+ years in digital commerce, with strong experience across multiple retail media ecosystems
• Deep expertise in retail media platforms including Amazon, Walmart, Tesco, and Uber, TikTok and others.
• Exceptional commercial acumen with demonstrated ability to drive revenue growth
• Strong solution design capabilities, transforming complex challenges into actionable strategies
• A keen eye for recognizing new opportunities in the evolving commerce landscape
• Proven ability to develop and execute social commerce strategies across TikTok Shop, Instagram Shopping, and livestream commerce
• Experience integrating commerce touchpoints across multiple channels including social media and in‑store
• Expertise in leveraging automation and Gen AI for commerce content production at scale
• Experience leading global commerce initiatives across diverse markets
• A talent for translating complex commerce data into clear strategic recommendations
• The ability to build relationships with senior stakeholders with confidence and authority
• An eye for emerging commerce opportunities before they become mainstream

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro‑inclusive and anti‑racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.