Copy Lead London, England, United Kingdom

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

About the role: As a Copy Lead, you will be a driving creative force for the brands you work on – with a hands‑on approach that sets standards for the team and the account, as well as providing leadership across creative work. With a background in copy, alongside the Design Lead, you will act as the creative point of sign‑off and quality control for all projects, ensuring excellence in concepts, craft and copy (plus an eye for good design helps). To reiterate, this role not only involves overseeing projects but also requires active participation in them. You will need to become fluent in the brand’s tone of voice and set a consistent level of excellence that the team can follow. You will report directly to a senior creative leader (such as a Creative Director or Group Creative Director) within the Oliver network. In this capacity, you will provide regular updates on the creative health of the account, ensuring alignment and clarity across all initiatives.

What you will be doing:

• Creative Oversight and Leadership: Lead creative strategy, ensuring quality, consistency, and brand alignment, with final sign‑off authority on all materials.
• Project Management: Guide projects from concept to completion and manage multiple concurrent projects, including ad‑hoc creative opportunities such as pitches.
• Collaboration and Communication: Work collaboratively with strategists, designers, project managers, account leadership, and clients; maintain excellent communication and provide creative status reports to your direct creative leader.
• Innovation and GenAI Tools: Incorporate GenAI tools in everyday tasks, achieving AI Gold Status for your core craft skill from the Oliver Tech Academy within six months.
• Quality Control and Problem Solving: Ensure high‑quality output, from project inception through production and deployment, maintaining excellence in your core skill set.
• Team Development: Mentor junior team members, offering feedback to foster skill development; inspire the team through regular creative meetings.
• Creative Strategy and Content Planning: Develop high‑level strategic content plans for campaigns and ensure alignment with client objectives.
• Client Engagement and Workshops: Lead workshops with clients on copywriting and creative, and challenge briefs to elevate project outcomes.

What you need to be great in this role:

• Proven experience in managing creative team outputs and leadership.
• Strong sense of team, collaboration, and leading by example.
• Robust organisational skills and a strong eye for quality control.
• Portfolio showcasing creativity and innovation across diverse brands.
• Competency and interest in GenAI tools and new digital technologies.
• Ability to present and communicate effectively with teams and clients.
• Proactive and self‑motivated with effective problem‑solving skills.
• High attention to detail.
• Stay current with cultural and industry trends to inform creative work.

Our values shape everything we do: Be Imaginative to push the boundaries of what’s possible. Be always learning and listening to understand. Be actively pro‑inclusive and anti‑racist across our community, clients and creations. OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.