At a Glance
- Tasks: Plan and execute digital marketing strategies to boost brand awareness and engagement.
- Company: Fast-growing business in Glasgow with a dynamic team culture.
- Benefits: Competitive salary, hands-on role, and the chance to own impactful campaigns.
- Other info: Exciting opportunity for career growth in a fast-paced environment.
- Why this job: Join a vibrant team and shape innovative marketing strategies that make a difference.
- Qualifications: Experience with Meta Ads Manager, Google Ads, and strong copywriting skills.
The predicted salary is between 28000 - 42000 £ per year.
Oliver Smith Recruitment are working in partnership with our key client in Glasgow to appoint a Digital Marketing Specialist on a permanent basis. This is a hands-on, in-house role for someone who lives and breathes digital marketing, enjoys moving fast, and wants real ownership over campaigns that actually make an impact. Our client is a fast-paced business, and growing quickly! This role suits someone proactive, switched on, and not afraid to get stuck in. In this role, you would be working alongside our dynamic and talented design and content teams.
What’s the Job?
- Plan, execute, and optimise digital marketing strategies to increase brand awareness and customer engagement.
- Manage paid digital campaigns across platforms, including Meta and Google.
- Work closely with our external digital marketing agency to ensure targets are aligned, and performance is on point.
- Create and adapt content in line with current digital marketing best practices and trends.
- Produce proposals for digital advertising campaigns and report on performance to guide future decisions.
- Analyse campaign data and translate insights into clear actions.
- Keep the business up to date with emerging marketing trends, tools, and platform changes.
This is a varied, hands-on role where you’ll have the freedom to test ideas, refine strategies, and help shape how we present ourselves.
What’s Required?
- Proven experience using Meta Ads Manager and Google Ads
- Strong working knowledge of Google Analytics
- Understanding of Google Search Console
- In-depth Microsoft Excel skills
- Strong copywriting skills with solid attention to detail
- Good time management and the ability to juggle multiple platforms/campaigns
Interviews will be held this week at our clients HQ.
Digital Marketing Specialist in Glasgow employer: Oliver Smith Recruitment
Join a vibrant and rapidly growing company in the heart of Glasgow City Centre, where you will have the opportunity to take ownership of impactful digital marketing campaigns. Our collaborative work culture fosters creativity and innovation, providing you with the chance to work alongside talented design and content teams while benefiting from ongoing professional development. With a competitive salary and a dynamic environment that encourages proactive thinking, this role is perfect for those looking to make a meaningful contribution to a fast-paced business.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Oliver Smith Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Oliver Smith Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Oliver Smith Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Oliver Smith Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Oliver Smith Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Oliver Smith Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Oliver Smith Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Oliver Smith Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Oliver Smith Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Oliver Smith Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
