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- Tasks: Lead go-to-market strategies and drive product adoption in a dynamic team environment.
- Company: Join a forward-thinking company that values innovation and collaboration.
- Benefits: Enjoy hybrid work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of product marketing, making a real impact on customer success and market presence.
- Qualifications: 5-8+ years in product marketing with strong analytical and communication skills required.
- Other info: Experience in fast-paced environments and familiarity with agile tools is a plus.
The predicted salary is between 43200 - 72000 £ per year.
We're looking for a strategic and results-driven Lead Marketing Product Manager to spearhead go-to-market initiatives, drive product adoption, and translate complex product capabilities into compelling messaging. In this cross-functional leadership role, you will serve as the linchpin between Product, Marketing, Sales, and Customer Success—owning product positioning, competitive analysis, and launch strategies across key solutions or product lines.
Key Responsibilities:
- Go-to-Market Strategy: Lead cross-functional go-to-market (GTM) plans for new product launches, feature releases, and strategic campaigns. Ensure alignment between product development and customer-facing teams.
- Positioning & Messaging: Craft differentiated messaging frameworks and positioning strategies that clearly articulate the value of the product to target audiences.
- Customer & Market Insights: Conduct market research, customer interviews, and competitive analysis to inform strategy and positioning. Act as the voice of the customer within product and marketing teams.
- Sales Enablement: Develop sales enablement materials including pitch decks, battlecards, product sheets, and demo scripts. Train sales and customer success teams on product positioning and use cases.
- Lifecycle Marketing: Partner with demand generation, content, and digital teams to build and optimize product-led marketing campaigns that drive acquisition, engagement, and retention.
- Product Strategy Collaboration: Collaborate closely with Product Management to influence the product roadmap based on customer needs, market trends, and business goals.
- Performance Measurement: Define and track KPIs for product marketing performance, including launch success metrics, adoption rates, pipeline influence, and campaign ROI.
Qualifications:
- 5-8+ years of experience in product marketing, product management, or related roles in a B2B or B2C environment.
- Proven success in leading GTM strategy for complex products or platforms.
- Strong understanding of the full marketing funnel and experience supporting demand generation and sales enablement.
- Exceptional communication and storytelling skills with a knack for simplifying technical concepts.
- Highly analytical and data-driven with experience using tools like Salesforce, Tableau, HubSpot, or Google Analytics.
- Bachelor's degree in Marketing, Business, or a related field; MBA a plus.
Preferred Experience:
- Experience in Financial services, insurance, pensions, legal advice.
- Background working in fast-paced, high-growth environments.
- Familiarity with agile product development cycles and tools (e.g., Jira, Confluence).
If this role sounds like your next move please click "APPLY" OR email.
Senior Marketing Product Manager - Hybrid Derby employer: Oliver James Associates Ltd.
Contact Detail:
Oliver James Associates Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Product Manager - Hybrid Derby
✨Tip Number 1
Network with professionals in the marketing and product management fields, especially those who have experience in B2B or B2C environments. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends in product marketing.
✨Tip Number 2
Familiarise yourself with the tools mentioned in the job description, such as Salesforce, Tableau, and HubSpot. Consider taking online courses or certifications to enhance your skills and demonstrate your commitment to staying updated in the field.
✨Tip Number 3
Prepare to discuss your previous experiences leading go-to-market strategies. Be ready to share specific examples of how you’ve successfully launched products or features, and how you’ve collaborated with cross-functional teams to achieve results.
✨Tip Number 4
Research StudySmarter’s products and market positioning. Understanding our offerings will help you articulate how your skills and experiences align with our goals, making you a more compelling candidate during interviews.
We think you need these skills to ace Senior Marketing Product Manager - Hybrid Derby
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing and management. Focus on your achievements in leading go-to-market strategies and any specific results you've driven in previous roles.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your career journey. Emphasise your strategic thinking and how your skills align with the responsibilities of the Senior Marketing Product Manager role, particularly in crafting messaging frameworks and conducting market research.
Showcase Analytical Skills: In your application, mention specific tools you’ve used, like Salesforce or Google Analytics, to demonstrate your analytical capabilities. Provide examples of how you've measured marketing performance and influenced product strategy based on data.
Highlight Cross-Functional Collaboration: Illustrate your experience working with various teams such as Sales, Customer Success, and Product Management. Share examples of how you’ve successfully aligned these teams to achieve common goals, especially in fast-paced environments.
How to prepare for a job interview at Oliver James Associates Ltd.
✨Understand the Go-to-Market Strategy
Familiarise yourself with the company's go-to-market strategies and be prepared to discuss how you would lead these initiatives. Highlight your past experiences in launching products and how you ensured alignment between teams.
✨Craft Compelling Messaging
Be ready to demonstrate your ability to create clear and differentiated messaging frameworks. Prepare examples of how you've successfully communicated complex product capabilities to various audiences in the past.
✨Showcase Analytical Skills
Since this role requires a data-driven approach, come equipped with examples of how you've used analytics tools like Salesforce or Google Analytics to inform marketing strategies. Discuss specific KPIs you've tracked and their impact on product success.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with multiple teams. Be prepared to share experiences where you've collaborated with product management, sales, and customer success teams. Emphasise your communication skills and how you act as a bridge between different functions.
