Strategic Copywriter

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we\’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Strategic Copywriter

Location: Tadworth, England, United Kingdom

About the role:

Join our client partnership with a leading FMCG company as a Strategic Copywriter. You\’ll support the brand\’s messaging efforts by crafting effective and creative copy across various platforms. This includes developing engaging whitepapers, technical content, and digital marketing assets, while aligning with strategic objectives. The role requires collaboration with the marketing team and conducting stakeholder interviews to gather insights, combining creativity with strategic thinking to produce compelling narratives that enhance brand loyalty.

What you will be doing:

• Producing engaging copy for whitepapers, technical content, and digital marketing assets such as social media and e-commerce content.
• Assisting in stakeholder interviews to gather insights to inform copy and enhance brand messaging.
• Applying a strategic approach to ensure alignment with company goals and consumer engagement.
• Collaborating with marketing and creative teams to integrate copy into campaigns.
• Analyzing consumer trends to adjust and refine the brand’s tone of voice.
• Exploring Generative AI and Large Language Models to elevate the creativity and quality of your work.
• Keeping informed about industry trends and best practices in copywriting to introduce fresh ideas.
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

What you need to be great in this role:

• Strong verbal and written communication skills, with the ability to articulate ideas clearly.
• Understanding of strategic copywriting principles; experience with whitepapers and digital marketing content is beneficial.
• Ability to conduct and utilize insights from interviews to craft compelling copy.
• Awareness of Generative AI and Large Language Models is a plus.
• A strategic mindset to align messaging with broader business and marketing goals.
• Collaborative team player with strong interpersonal skills.
• Experience in B2C and B2B sectors is advantageous.
• Proactive with the ability to manage multiple projects efficiently.
• You can be the change – you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role

Req ID: 12776
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Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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